There is a lot of information online about online marketing and social media. It can be easy to get overwhelmed by all the content and information available, leaving you with no clear in-sight of what’s relevant to your business. That’s why we’ve gone ahead and curated this detailed list containing some interesting facts about online marketing and social media that you might find useful.
The Cost of An Effective PPC Campaign Can Be Calculated Quickly
Unlike some other types of online marketing, the costs of pay-per-click (PPC) campaigns can be easily determined. Simply by entering your budget and goals in a free tool like Google Adwords, you will be able to get an accurate idea of how much you need to spend to reach your target audience.
Email Marketing Is The Most Cost-Effective Way To Reach Your Audience
Email marketing is undoubtedly one of the most effective forms of online marketing. Not only can you target the right audience by niche and interest, but you can further refine your audience by using specific email marketing software like MailChimp to segment and classify your contacts. This way, you can craft personalized emails to each individual contact, increasing the chances of getting your message across and leading to more engagement.
Thanks to advanced text-mining and artificial intelligence, segmenting and targeting your email audience is a quick and easy process. You can use tools like Infusionsoft to build email contacts, and then segment, target, and nurture those contacts using automated email campaigns, automatically generating follow-up emails as leads convert and grow your business.
Mobile Marketing Is On the Rise, So Be Sure To Budget For This
Thanks to the rise of mobile marketing, your target audience is likely to be accessed from a smartphone or tablet device. This means that whenever you try to acquire a new customer, you are also trying to reach them on the go. In order to ensure your mobile marketing strategies are effective, you will need to budget for mobile phones and mobile data plans to keep up with the demand, especially if you are sending out large quantities of marketing material.
Social Media Marketing Is A Great Tool For Brand Awareness
If you’re looking for ways to gain brand awareness, you should consider using social media platforms like Twitter and Facebook, as well as any other online niche community, to connect with potential customers and stakeholders.
By participating in social media platforms, you give your business or brand a face (and a voice) that can be accessed by people all around the world. That is a lot of reach and a great opportunity to engage with potential customers.
On the other hand, some businesses and brands have found that engaging with customers on social media can lead to real, long-term brand loyalty and success.
Content Is The Key To Every Effective Online Marketing Campaign
The content that you create for your digital marketing campaign will form the backbone of your whole strategy. Without good content, none of the other strategies will matter. It is important to remember though that not all content is created equal. While some businesses and brands are able to generate a steady stream of high-quality, in-house produced content, others might need to outsource the task to external content creators.
Since you have a limited amount of content to work with, make sure that each piece is relevant and of good quality so that you can maximise its impact. If possible, use a Content Marketing Platform like HubSpot to coordinate your campaign and track the success of each piece of content. This way, you can easily determine which strategies are working and which ones need to be adjusted or scrapped altogether.
In conclusion, with the growth of digital marketing and the internet, the world of online marketing is always expanding, and it is always changing to fit the demands of new businesses and technologies. While some industries, like pharmaceuticals and medical devices, have really started to feel the impact of the digital age, others have struggled to keep up.
Try New Things
The world of marketing is full of interesting and innovative tactics that you can use to gain an edge over your competition. Instead of using the same old approaches that your competitors are likely to rely on, try out new things and see what happens. You might surprise yourself with the results that you are able to achieve.
For example, if you are running an eCommerce store and marketing a range of clothing, you might decide to go down the rabbit hole of “influencer marketing” and pay several popular bloggers to promote your clothing line.
Not only will this approach get you in front of the right audience, but it will allow you to measure the success of your campaign with analytical tools that track the performance of your influencers. You can then determine which ones worked and which ones might need a little more refinement before you throw in the towel.