It’s always great to find a business partner you can rely on, someone with whom you can build a long-term relationship. As your business grows, you can rely on them to keep pace with your changing needs and to provide excellent service when you need it.
Forbes has ranked the top 25 marketing analytics and business intelligence platforms to fit any sized business. Whether you’re a Fortune 500 company or a small business owner looking for a free analytics suite, these are the platforms you should look into.
1. QOVO Commerce
If you’re looking for an all-in-one platform for online marketing and sales, then QOVO Commerce may be the solution for you. With this tool, you can create and run online stores for selling your goods, manage your product catalog, track sales and analyze traffic all from one place. You can also setup email marketing campaigns and analytics for each store.
This platform offers a free 14-day trial with no hidden charges so you can launch your store and see how it works without risk. Once you’ve tried it out, you can subscribe to their premium plans that include features such as affiliate management, A/B testing, and product reviews. You can also scale up to QOVO PRO for $16.67 per day with no hidden charges.
If you’re looking for video marketing and a complete solution for online marketing and sales, then you should try out Wistia. With this platform, you can easily create and host videos and set up automated email campaigns to grow your audience and drive traffic to your website. You can also track customer engagement and conversion to measure the effectiveness of your campaigns and identify any areas for improvement.
Wistia offers a free trial so you can check it out and decide if it’s the right solution for you. Once you’ve tried it out, you can get access to their premium features for as low as $2.95 per month with no annual commitment.
One of the most popular marketing platforms out there, HubSpot combines your email marketing software with your CRM and content management systems so you can track the progress of every marketing campaign and asset (ie. website, blog post, etc.) across different platforms.
With this tool, you can organize your contacts, track the performance of your campaigns, and segment your audience based on their behavior. You can use HubSpot to send emails, create automated websites, and schedule social media posts. This is a complete solution that can handle the entire marketing cycle for you so you can focus on growing your business.
Try HubSpot for free for 30 days with no obligation. When you’re ready to purchase a plan, you can get started at just $5 per user per month with no annual commitment.
4. Salesforce Marketing Cloud
If you’re already using Salesforce for your CRM and wish you could also use it for your marketing, then you should try out the Marketing Cloud. With this tool, you can integrate email marketing, social media management, web analytics, and much more so you can grow your business online and offline.
You can get started for free with the basic version of the Marketing Cloud. When you’re ready to move up, you can get started with their $25 per user per month plan. This plan includes advanced email marketing, SEO analysis, and social media management amongst other features.
Last but not least, we have Marketo. Marketo is the enterprise solution for inbound marketing and sales. With this tool, you can build your marketing and sales strategy, identify key performance indicators, and track the progress of your team’s activities across different channels.
You can get started for free with the basic plan. For a small business, this is enough to get you up and running. If you’re a medium or large business, you can get started at just $15 per user per month with no annual commitment.
Choosing The Right Marketing Platform
When picking your marketing platform, you need to consider a variety of factors. These include your budget, your business objectives, and the type of features you need.
While there are many benefits to a marketing platform, there are also a few drawbacks. When choosing a marketing platform, make sure you’re aware of these so you can be sure you’re making the right decision for your business.
When it comes to marketing and growth, the right tool can mean the difference between success and failure. With the right approach and a little bit of know-how, you can integrate online marketing and sales capabilities into your existing systems to get the best results possible.