IACOMC: An Introduction to Integrated Marketing

The aim of this BizEaze Blog post is to introduce you to IACOMC (Integrated Advertising, Content & Commerce) – an acronym that will become more familiar to you as we progress through this blog post. We will also take you on a quick tour of Google Ads, which you can utilize to gain broad consumer awareness for your business.

What is Integrated Marketing?

If you’re reading this, I assume that you are either a) a small business owner who is looking to grow your business beyond the local level or b) an associate of a small business owner who is looking to better understand the challenges that their business may face.

Since its founding, the world of digital marketing has evolved – and so has the definition of ‘digital marketing’. Today, when we speak of ‘integrated marketing’, we are referring to the marriage of marketing and sales that occurs when a company utilizes multiple platforms and channels to attract, engage, and delight customers with consistent, coordinated messaging.

In other words, integrated marketing is the practice of combining marketing activities (e.g., adverts, social media posts, etc.) across various platforms and channels to increase awareness, attract customers, and close sales.

Advertising

With Google AdWords, you can choose from hundreds of ads that are bound to appeal to your audience – and they will perform well, too. You will be able to set the budget for your campaign, so you don’t waste money on ads that don’t perform well. You can also determine the geographical location of your target audience and modify your ads’ wording or visuals as needed – to make sure that all your ads look as though they have been customized for maximum effect.

Google Ads is a free service, and there are no limits on the number of accounts that you can create or the number of people who can access your content via the ‘sharing’ feature. You can learn more about Google Ads here or download their easy-to-use toolkit to get started.

Content

Content is something that you create, or commission, to attract, engage, and delight customers. Perhaps you just launched a new product or service, and you’re looking to attract customers to your site. Or, perhaps, you’ve been around for a while and you’re looking to engage with existing customers and keep them coming back for more.

Whatever your goal, you can utilize content to gain popularity on social media and create effective buzzwords and phrases to incorporate into your marketing material.

When strategizing content for your business, ask yourself the right questions. What do I want my visitors to do after they have read or watched my content? What do I want them to think or feel?

For example, if you’re writing a blog post about the benefits of your product or service, you might want to include some information about the pricing of the product or service. But, you might not want to reveal the full price, or cost, of the product or service because you want your audience to feel that they are getting great value for what they are paying.

The point is that, with content, you can have something to offer that is unique and valuable – and you can do this whether you’re a business or an individual content creator.

Commerce

Once you’ve gained a large audience on social media, you can use the platform to market your products. Maybe you’ve been posting great content regularly, and you’ve gained a sizable following – and now, you’ve got hundreds or thousands of people who are interested in your brand. You can utilize various online marketplaces, including Amazon, to establish yourself as a leader in your industry – with a business that is built on content and community.

Creating a store on Amazon isn’t as easy as it seems – especially if you’ve never done it before. You will need to learn how to build a compelling online store that will draw in potential customers. You also have to make sure that all of your security protocols are up to date. This is a lot to think about, and it can seem a little daunting – especially since there are so many variables that you have to think about. That is why it is a good idea to hire a professional to help you build a store that is safe and secure.

There are also a variety of other factors that you have to consider when establishing your online marketplace. Things like display settings, shipping fees, and market access that all need to be taken into account. To make sure that you are getting the most out of your investment in your online store, it is important that you work with a professional who has experience in setting up online marketplaces and knows how to maximize the potential of your business.

IACOMC

If you’re reading this, you might be wondering what all of this has to do with marketing. Well, everything above is a description of the acronym IACOMC (Integrated Advertising, Content & Commerce).

With Google Ads, you can choose from hundreds of ads that are bound to appeal to your audience – and they will perform well, too. You will be able to set the budget for your campaign, so you don’t waste money on ads that don’t perform well. You can also determine the geographical location of your target audience and modify your ads’ wording or visuals as needed – to make sure that all your ads look as though they have been customized for maximum effect.

In addition to Google Ads, we talked about content and community building on social media. These two areas of digital marketing are vital if you want to succeed – and the fact that you can outsource so much of this to experienced professionals shows how easy and affordable it can be.

Why Google Ads?

Even if you’ve never done so, you’ve almost certainly heard of Google – and you may even be familiar with their search engine. For centuries, people have relied on search engines like Google to find what they’re looking for. Today, with nearly a billion active monthly users, Google is the most popular search engine – followed closely by Baidu and Yandex.

According to Statista, there are 300 million U.S. citizens who are actively online – and 365 million of those users are on social networking sites. To put that into perspective, according to Statista, there are only 100 million Twitter users in the entire world – so, approximately 36% of the population of the United States is using social media to communicate and find information online.

With so many people using social media to find information and communicate with one another, it is important that your business is represented on these platforms. But, how can you ensure that your ads are seen by the right audience?

One of the best things about Google Ads is that it is one of the most cost-effective – and most efficient – options for advertising. If you’re looking to grow your business, establish yourself as an expert in your industry, or just want to improve your marketing performance, then Google Ads is a fantastic choice.

In the next section, we will cover the various ways that Google Ads can help your business – and what you should know before you begin your free trial.

How can Google Ads help my business?

Let’s get into the details now…

1. Cost-effective. As we mentioned above, Google Ads is one of the most cost-effective options for advertising. You will not be overcharged even if you have a relatively small budget.

2. Versatility. This option for online marketing is relatively simple to use – even if you have never done so. You will not be overwhelmed by complex technology.

3. Broad appeal. With Google Ads, you can choose from hundreds of ads that are sure to appeal to your audience. The only limitation is your imagination.

4. Conversion tracking. Want to know what works and what doesn’t? With Google Ads, you can track the progress of your marketing efforts via the ‘conversion’ button. Simply click this button to see detailed statistics about the demographics, geographical locations, and devices that visit your website. From there, you can determine which content, products, and campaigns performed well and which ones needed additional work to attract customers.

How do I begin my free trial of Google Ads?

To get started with Google Ads, all you need to do is visit Google’s dedicated website here and click the ‘Get Started’ button. You will then be directed to the Google Play store – where you can download the Google Ads app. Once you’ve downloaded the app, you can set up a convenient password to easily access your account information.