In his book, The New Bostonian, John Patrick Dolan calls the modern, 21st century city, “an urban oasis…a jewel box trapped in the beating heart of the beast.” It’s a fitting description for the growing number of urbanites who have chosen to live in Boston.
From its colonial beginnings as a trading port on the Atlantic Coast, through the Industrial Revolution, and into the 21st century, Boston has always been considered one of the most important cities in the United States. And with good reason — because Boston is full of interesting history, a beautiful cityscape, and vibrant culture.
As Boston has grown and changed, so too has insurance — from small town offices to large corporations and everything in between. Since the Great Depression, insurance has been a stable and thriving industry in Boston. In fact, between 2009 and 2013, the insurance industry in Boston grew by 29%.
Given this history, it’s no surprise that Boston is home to some of the country’s most innovative and cutting-edge insurance agents. In today’s digital world, these agents have taken the online world by storm.
If you’re an insurance agent looking to break into the digital marketing world, you’ve come to the right place. Here are the top online marketing tips for successful insurance agent marketing.
Digital Marketing Is Key To Online Success
In the last few years, the line between online and offline marketing has blurred as more and more consumers discover the advantages of using their smartphone to browse the web and make purchases. As a result, businesses from small local shops to multinational corporations have found that marketing on the internet is cheaper and more accessible than previous generations of traditional advertising.
For your insurance agency to be successful in the online world, you need to put in the effort to establish a digital presence. And for that matter, you need to put in the effort to establish a brick-and-mortar presence as well.
The best way to ensure your agency’s success in the online world is to build a solid foundation of solid websites and social media accounts. A digital marketing agency can help you design a strategy that will bring in new customers and keep your existing customers engaged.
Make Sure Your Website Is SEO-friendly
Search engine optimization, or SEO for short, is the process of enhancing your website’s content and design to make it more appealing to search engines like Google and Bing. When a potential customer types in a search query into their search bar, your website comes up on the top of the list.
You want your site to show up when someone searches for the products or services you offer. To help you get there, you need an SEO strategy focused on three key areas — keywords, relevant content, and link building. To ensure your site is optimized for key words and phrases, you need to do some research and find the right experts to collaborate with.
Blacksmith Agency Is A World Class Insurance Agency
If someone was to ask you which insurance agency is the best in Boston, you’d have to think about it for a minute before answering. After all, if they were to ask you which Boston restaurant is the best, you’d have to think about it for a minute before answering. Why? Simply because there’s more than one restaurant in Boston that serves great food. The same goes for insurance agents. There are multiple agencies that provide quality services and many good ones at that. So to avoid any possible confusion, you have to make the decision based on more than one factor.
When it comes to insurance, having a clear understanding of what each policy covers and how it works is essential. In fact, according to a Forbes list, “The Most and Least Popular Insurance Policies in the United States,” the most popular insurance policies are simply called “homeowner’s insurance” and “renter’s insurance,” indicating that these are the types of insurance policies that people are most interested in.
It’s also important to note that some insurance policies are more expensive than others. For example, a health insurance policy for a 69-year-old male in excellent health can cost up to $2,500 per month. While a similar policy for a 49-year-old female in good health could cost as little as $1,000 per month.
The better your coverage and the less you have to pay out of pocket, the better. That’s why it’s important to do your research before signing up for any type of insurance policy.
As a small business owner, you’re used to being your own boss and having complete control over your working environment. In a sense, being self-employed is like owning your own business, but on a smaller scale. The more you know your business, the more you can be sure of its prospects for success.
Build A Loyalty Program
One of the keys to marketing anything is having a way to recognize and reward your customers. In the insurance world, you can implement a loyalty program with frequent flyer points or a Starbucks-like loyalty program that gives your customers a taste of premium beverages.
With Starbucks, for example, customers can earn Starbuck points by making a purchase. Then, they can use those points to pay for their morning coffee. Although Starbucks will never give or sell your customer’s personal information, having a loyalty program does mean that your customer can become much more than a coffee drinker or retail shopper.
Similarly, you can implement a program with frequent flyer points that will enable your customers to earn bonus points for certain activities such as referrals, signing up for email alerts, or just for showing up. These points can then be redeemed for future purchases, discounts, or access to special events.
Get A Coffee Mug That Suits Your Personality
Nowadays, coffee mugs have become a major design trend. In fact, anywhere from one to four mugs are typically served at a time in offices across the country. And what’s important is that the coffee mug you choose should represent your brand and style to stand out from the crowd.
If you’re a coffee lover, you can find a coffee mug that perfectly suits your taste. And if you’re more of the tea type, you can also find a mug that embodies that as well. The point is that you want a coffee mug that will make everyone around it — whether inside or outside your agency — say “wow!” when they see it.
In every industry, from retail to insurance, it’s important to realize that you need to monetize your efforts in order to succeed. In other words, you need to find a way to turn customer interest into cash — either through direct sales or by charging a commission.
The problem is that many insurance agents aren’t used to thinking this way. After all, insurance was traditionally sold and managed on a no-commission basis. While this works in a world of 30-second TV ads, text-based ads, and catchy jingles, the digital era has changed all that.
If you want to succeed in the online world in the long term, you need to realize that you can’t depend on only one source of revenue. Instead, you need to find a way to monetize both your traffic and social media channels through various online marketing tools.
Use Video Content
Thanks to the rise of TikTok — and the wave of “influencers” that followed — video content is more important than ever before. In fact, 93% of consumers want to learn more about a brand or product through videos, while 81% want to see how a product or service works in real life.
If someone visits your site and doesn’t want to buy anything, they will leave without feeling cheated. However, if they visit your site and decide they do want to buy something, but haven’t found what they’re looking for, they may become frustrated and leave without making a purchase. On the other hand, if someone visits your site and decides they do want to make a purchase, but can’t find what they’re looking for, they may become frustrated and leave without buying anything.
To boost your online sales, you need to incorporate video content on your site. And you don’t need to just take our word for it. According to HubSpot Blogs research, videos increase conversion rates by 22% and engagement rates by 38%.
To succeed as an insurance agent online, you need to be ready to think and act like a digital marketer in order to gain the advantage.