You’ve probably heard of affiliate marketing — earning a commission when someone clicks a link or buys a product that’s promoted on your blog. It’s a practice that’s been around for decades, but the way people discover products and interact with content has changed.
Traditional advertising, which ranges from magazine spreads to billboards and radio ads, no longer commands a lot of attention. People want to discover new things and connect with brands and businesses online — particularly since social media has made it so much easier to connect with like-minded individuals.
This trend has driven the growth of online marketing, especially throughout the last five to 10 years. In 2016, online marketing reached a value of £9.5billion in the UK alone, almost doubling in size since 2010.
Why Should You Build a Network Online Marketing Site in WordPress?
There are several solid reasons why you might want to build an online marketing site on WordPress. To start, the content management system (CMS) is incredibly mature and stable, and is the preferred platform for millions of websites worldwide.
It’s also one of the most popular blogging platforms, and as we’ve established, content is the key to attracting and retaining visitors to a website.
WordPress also offers fantastic integrations with a range of other platforms and tools, which can be extremely beneficial when you’re developing a multi-channel strategy.
What Are the Main Differences Between Organic and Paid Traffic?
Organic (organic traffic) and paid traffic (PPC, or Pay-Per-Click) are two types of traffic you might encounter when creating an online marketing site with WordPress. Organic traffic is typically free and comes from people who are finding your content organically through search engines and social media.
Paid traffic is traffic you’ve paid for using money. This could be through a paid service like Google AdWords or another paid traffic platform. Paid traffic accounts for about 10% of global online traffic.
It’s important to understand the differences between the two. One of the main differences is that organic traffic is free, while paid traffic costs money. This doesn’t mean you’ll make less money from paid traffic – it just means you’ll have to budget for it a bit more.
What Type of Content Should You Focus On?
It’s important to have a mix of content on your site. You don’t want to solely rely on one type of content to attract visitors to your site – that’s what makes your site unique and engaging.
Your site might start with basic information about your business – what you sell, pricing, testimonials, and so on – and then gradually add more value through engaging content.
You could potentially create a matrix of content you think would be valuable to potential customers. For example, you might have a blog post about pricing, and then a podcast with an expert in that area. You could create a free guide to help customers navigate the murky waters of insurance, or an interview with a well-known figure in your space who could engage with your audience.
The key is to be consistent. Once you know what type of content is valuable to your niche, you can use this to determine the type of content you’ll create.
How Many Blog Posts Should You Have?
This is a common question and one of the more tedious aspects of building a blog. The answer is: It depends. When it comes to attracting and retaining organic traffic, a rule of thumb is to have around five to seven blog posts per week. This number varies based on a range of factors, from the size of your niche to how often you publish content.
Ideally, you want to publish at least once per day. While frequent publication is valuable and can increase your site’s exposure, too many posts around the same topic or within a short period of time can cause your site to appear spammy.
The number of blog posts you have will determine the topics you write about and how frequently you publish content. A general rule of thumb is to have around five to seven posts per week. Make sure you have a mixture of long- and short-form content — some short stories, quotes, or anecdotes to give it variety — and always include multimedia such as images, videos, or podcasts to make your posts more engaging.
How Long Should Your Blog Posts Be?
It’s a common question, but the answer is still somewhat a mystery. Experts like Michael Hyatt — a Senior Content Manager at WordPress — suggest that you shouldn’t set a specific word count for your blog posts. Instead, he recommends you write as much as you can and cut off unnecessary words as you go along. This is known as the “pantsing” method.
While it’s generally advised that your blog posts should be around 1,000 words, this can vary. If you have a longer piece of content that you think would work better as a podcast, for example, go for it. However, if you think a blog post will work better as a lead magnet for a product or service, keep it shorter — around 500 words.
Ultimately, your blog posts should be somewhere between 500 and 1,500 words, and should only take you around 10 minutes to write. Anything more, and you’re running the risk of your readers losing interest — or worse, clicking on a link to an unfamiliar site and then leaving without giving your blog the time of day.
The Growth Of Online Marketing
It’s incredible to think that online marketing was once considered an option solely for huge brands with a budget for media buys. Today, everyone from small businesses to global brands use the internet to attract customers and build awareness.
The digital landscape has changed, and marketers must keep up. In the UK alone, around 83% of adults use the internet regularly. This means around 16 million people are searching for products and services online on a monthly basis.
In light of this, it’s essential you put the work in to ensure your website is “mobile-friendly” and “user-friendly”. Make sure you test out your site on various devices and ensure everything from mouse movement to screen size is taking into account. Your site will look a little different on a different screen, especially if you designed it with a touch of HTML5.
You might also want to set up automated email blasts to send out special offers and promotions to your email list. To do this, you’ll need to create an email marketing list – an incredibly valuable tool for any business. You can do this through your WordPress dashboard, found under “Settings”. Once you have a list, you can use tools like MailChimp or Aweber to send out automated emails.
Additional Tips For Building A WordPress Blog
If you’re truly determined to build a successful blog, then there are several other tips and tricks you might want to implement. Here are a few suggestions: