Instagram is one of the most popular social media platforms around. It only takes a quick glance to see how many people use it: there are hundreds of million of monthly active users on the app. With such a large audience, it’s no wonder businesses and brands want to take advantage of this popular app. If your business uses Instagram, you might consider creating a digital marketing team to help grow your account and engage with your audience.

While you’re most likely aware of Instagram’s popularity, you might not be sure how to best utilize it for your business or brand. If you’re looking for a one-stop-shop for all your Instagram needs, this article will tell you everything you need to know about the various online marketing platforms available for marketeers on the app.

Instagram Advertising Platforms

Instagram doesn’t just let you create Instagram accounts – the company also offers various advertising platforms that you can use to reach your audience.

The three main Instagram advertising platforms are Instagram Ads, Facebook Marketing Solutions, and Google Adsense.

Instagram Ads is a free tool for businesses and brands, allowing you to create ads that will be shown to people on the platform who match the demographics and interests of your account’s audience. You can target specific cities, states, and countries with this tool, as well as establish a campaign budget and schedule for your ads.

Facebook Marketing Solutions gives you access to a suite of tools that can help you drive more traffic to your site, grow your social media audience, and engage with your fans on the platform. Some of these tools include Facebook Live, Messenger, and WhatsApp Marketing.

Google Adsense provides you with a free place to display advertisements on your website. You’ll need to have a fairly large account with the company to start, but it’s free to use. You can target specific websites and locations with this service, or target general audiences using product listings and videos on your site to generate clicks and potential sales.

Instagram Analytics Platforms

If you’re looking to analyze the performance of your Instagram accounts and determine the tools that work best for you, you’ll need a comprehensive Analytics platform. Fortunately for you, we have a recommendation: Mixpanel. Mixpanel provides an all-in-one dashboard that’ll help you analyze the performance of all your social platforms including Facebook, Instagram, and Twitter.

Mixpanel is the perfect tool for identifying your audience’s interests, behaviors, and preferences, as well as learning from their interactions with your content.

Instagram Clone Platforms

If you’re looking to create an exact replica of Instagram, you’ll need a tool that can help you mimic the platform’s features exactly. You don’t need to limit yourself to using only the basic features of the app, either: with a little imagination, you can use other tools to create the exact same vibe as the real Instagram. Here’s a short list of some of the more popular Instagram clone platforms:

• Square Space
• Wix
• Podia
• Instapage
• ConvertKit
• Blueleaf
• Yola
• Drip
• HubSpot
• Woopra
• Keen IO
• NimbleCommerce

Instagram Clone No-Fuss Platforms

If you want to create an Instagram clone without needing in-depth knowledge of web development, you can use a no-fuss platform to get the job done. Some of the more popular Instagram Clone No-Fuss platforms include: