There is a saying that “the pen is mightier than the sword,” and this could not be more true when discussing innovations in marketing. The use of traditional advertising methods, such as radio, television, and print, are seeing decreased effectiveness, especially when pitted against the all-powerful modern day consumer, social media.
While the above-mentioned platforms have played an instrumental role in the way we communicate and engage with one another, marketing innovators are finding ways to keep up with the times by taking advantage of new technologies.
In our never-ending pursuit of innovation in online marketing, we’ve stumbled upon a company that’s aiming to improve upon the classic PR approach. They give strategic advice to entrepreneurs seeking to generate press coverage for their businesses, and, in doing so, shine a light on some of the most effective ways to generate quality leads and grow a brand online.
Their approach to online marketing is called InnoVation. They believe that by combining PR and Marketing, they can help businesses generate more leads, engage with customers more effectively, and increase overall company value.
Let’s take a quick look at how InnoVation, specifically, and online marketing, in general, can work together to bring greater value to your business.
Why Online Marketing?
One of the main reasons for implementing an online marketing strategy is to gain access to a global audience, which, depending on your product or service, could be the difference between success and failure.
If you’re unable to reach a significant portion of the world’s population over the age of 18, you’re missing out on an opportunity to drive interest and gain exposure to shoppers worldwide.
Quality Over Quantity
The main drawback of a broadcast approach, such as traditional radio or television advertising, is that it’s often viewed as a ‘low-quality’ strategy, despite its effectiveness.
People aren’t as likely to see a TV spot as they are to hear a radio jingle or watch a digital advertisement, and this is turning marketers off, especially marketers who aim to continually innovate and experiment with new ideas.
In the world of digital marketing, there are many platforms and methods to choose from, but, as with any complicated system, it pays to do your research and find the one that works best for your business.
Another important piece of the puzzle is to be inspired by what you’re doing. We’re all guilty of falling into the habit of doing the same things day in and day out, which eventually leads to burnout.
For years, marketers have tried to innovate by coming up with new things to try, and as a result, you have a plethora of ideas, all of which could potentially be effective, but it’s hard to know which will prove to be most effective without doing the same thing and comparing the results.
One great way to be inspired is to look to successful businesses for inspiration. Learn from and emulate their strategies, and you’re sure to boost your performance, as well.
Finally, you want to make sure that you’re educated about what you’re doing. This requires learning a few things. First, learn the theory behind what you’re doing, whether that’s SEO (search engine optimisation), PPC (pay-per-click), or content marketing.
Then, take some time to learn from experts. The more you know, the more you’ll be able to contribute. Experts agree that getting expert help is often the key to innovative success. They may teach you things that you didn’t know, and give you new ideas and strategies to try.
How Does InnoVation Work?
InnoVation works by combining traditional PR with Marketing. The team at InnoVation will produce, implement, and track the results of a comprehensive publicity campaign, which aims to generate interest in and ultimately, sales of your product or service.
They do this by utilizing digital marketing tactics, such as SEO, to find and connect with potential customers, and combining this with traditional methods, such as radio advertisements, to gain maximum reach into the general public. To put it simply, InnoVation will work to get your name out there and, as a result, generate interest and sales in your product or service.
How Many Steps Does It Take To Create A Marketing Plan?
This really depends on how in-depth you want to go. However, a basic plan would include the following steps:
- Determining your objectives and benchmarks for the year
- Throwing a lot of darts at the wall to see which strategies work best for your business
- Establishing key performance indicators for each strategy implemented
- Developing a media list, incorporating both traditional and digital media
- Conducting in-house research, analyzing industry data, and validating assumptions, to establish media credibility and measure the success of your plan
- Creating content that attracts, compels, and retains the attention of your audience, which ultimately results in increased purchase or sign-up actions
- Determining the scope and limits of your social media strategy
- Choosing and engaging with key influencers, both inside and outside of your industry, to increase brand awareness and drive sales
InnoVation will work with you throughout the process to make it as simple and effective as possible. And, if you succeed in using their services, you’ll gain access to a global audience, inspired by your success, and equipped with useful tips and tricks to grow your business.