You might be familiar with the term ‘digital marketing’, but do you really know what it means?
Traditional marketing is very much alive and well in the digital era. In fact, we live in a world where most marketing happens online. Offline marketing, though, is still very much a thing. If you’re not sure what the difference is between these two types of marketing, here’s an easy guide.
Traditional Offline Marketing
Offline marketing is the technique of marketing products and services to consumers through advertising and PR materials, such as brochures, leaflets, magazines, and newspapers. This type of marketing often takes place in person, at retailers, or in other physical settings.
You may be familiar with some of the tactics used in offline marketing, such as advertising, mail marketing, and word-of-mouth marketing. You may also have heard of viral marketing or earned media. These are all very traditional methods of marketing that continue to evolve with the digital era.
Modern Online Marketing
Most marketing nowadays happens online. Whether you’re marketing your website or an e-commerce store, social media is the perfect place to connect with consumers. This is where most marketing dollars are spent globally.
Marketing to consumers through paid search ads, display ads, and conversion optimizations are all very much a part of Online Marketing. However, online marketing is so much more than just ads. The term ‘digital marketing’ encompasses a much wider range of marketing activities, including web design, email marketing, social media marketing, and online PR.
Some companies outsource their digital marketing to independent consultants and agencies. However, even for in-house marketers, there are many tasks that you can outsource to specialists. Outsourcing allows you to focus on growing your business while a team of marketers handles the details.
What is Digital Marketing?
If you’re not sure what the difference between online and offline marketing is, here’s an easy guide. Simply think of marketing as the activity of getting people to buy your product or service. It doesn’t have to be complicated.
So, what is digital marketing? Simply put, it’s the use of digital technologies, such as websites, blogs, and social media, to attract, engage, and convert consumers into buyers.
To begin with, you’ll need a website. You can use any free website builder out there, such as WordPress, to create one. Just make sure that you have a good-looking, informative, and user-friendly site that will serve as a jumping-off point for potential customers.
Why Is Offline Marketing Still Important?
Even in the digital age, people still prefer to browse physical bookstores, look at magazine covers, listen to albums, and go to movies instead of looking at online marketing and commercials on television. They also appreciate the fact that marketing materials, such as brochures, catalogs, and floor-plans, exist in physical form, so they can feel, touch, and smell the products.
In addition to that, people like to talk to other people about what they like. So, even when marketing through digital means, you should still consider using some of the traditional methods, such as snail mail, to connect with consumers.
Outsource vs. In-House
If you’ve got a team of marketers working for you, you can either outsource the work or hire freelancers to do the work. Outsourcing allows you to spend your budget on more important aspects of your business, such as growing your customer base.
Hiring freelancers is a safer option, as you’re not relying on a single person’s commitment. If you outsource some of your marketing activities, you won’t be tied down to a specific timeline for product launches or new campaigns. You can, however, expect consistent and top-notch results from freelancers.
So, here’s the bottom line. Even in this day and age, people still prefer to purchase products and services from companies they know, trust, and like. If you want to succeed in business, it’s important to understand the difference between online and offline marketing, as well as the value that each one brings.