There is more to online marketing (also known as digital marketing, internet marketing, or web marketing) than just advertising your product on social media. When done effectively, online marketing can help you generate incredible amounts of traffic to your website – and that can grow your business rapidly.
To find the right keywords for your ads, you’ll need to understand how people are searching for related products or services. You can use free tools like Google Keyword Planner or WordStream to research popular search queries and discover exactly what your prospective customers are looking for. Then, you can adjust your content and marketing strategies appropriately.
The Growth Potential Of Online Marketing
If you’re looking to grow your business, you’ll want to consider all the available options. Regardless of whether you’re just getting started or you’re an established business looking for new ways to grow, SEO, conversion optimization, and content marketing are all important factors to consider.
SEO, or search engine optimization, is all about getting traffic from organic search results on Google or other search engines. When people search for products or services related to your niche, you’ll want to appear prominently in the results above the organic search results.
To optimize your site for SEO, you’ll want to research relevant keywords and phrases that your target audience is using to find information online. You can also use free tools like Google Keyword Planner to discover the search volume for any given keyword or phrase. With SEO, you’re not just advertising your product on social media – you’re actively engaging with potential customers through content marketing.
Content marketing is all about creating and publishing valuable content that will appeal to your target audience. It is often used in combination with SEO, as content marketing can help drive traffic to your site from top-ranking search results. When done well, content marketing can work effectively for any business or brand, regardless of whether you’re in B2C or B2B.
In order to attract the right customers to your business, you’ll want to consider using the right digital marketing channels.
Why Blogging Is Important For Online Marketing
Blogging is a fantastic way to establish yourself as an authoritative voice in your industry – and potentially a whole lot more than that. If you’re not sure what a blog is or why you should be blogging, here are a few reasons why you should consider starting a blog:
- It’s FREE
- If you’ve got something to say, you can say it
- People love reading blogs
- You can use a free tool like WordPress to get started quickly and easily
- Blogs are SEO magnets
- You can use the blog to establish yourself as an expert in your industry
- It’s a great way to attract potential customers to your business
Blogs can be a great way to establish your authority in your industry and to generate interest and support for your business. When done right, they can also be extremely effective marketing tools, attracting a massive amount of web traffic to your site.
How To Start A Blog That Makes Money
If you want to start a profitable blog, you’ll need to follow a proven formula that allows you to generate income from the get-go. Here are a few ways to monetize a blog:
1. Affiliate Marketing
One of the simplest and most popular ways to monetize a blog is through affiliate marketing. If you’ve got an audience, you can promote products and brands that you believe in through affiliate marketing. When an audience clicks a link or purchases a product that’s promoted on your site, you’ll earn a commission.
The best part about affiliate marketing is that you don’t need a massive audience to get started. You can use affiliate marketing alongside other digital marketing platforms to find success.
2. Product Review And Ads
Another way to make money from a blog is to write and publish product reviews or carry sponsored ads. You’ll need to decide whether or not you want to do full-blown product reviews or carry sponsored ads – it’s a matter of personal preference. But, generally speaking, product reviews can be more lucrative than ads, especially if you’re writing positive reviews. When someone clicks on a product review or reads an informative article about a product, you’ll earn a commission.
For reviews, you’ll need to find products that you believe in and are interested in. Then, you’ll need to set your site up to accept product reviews, building out a small review site that you can use to attract affiliate partners and customers.
3. Freelance Writing
If you’ve got a good writing sample, you can easily become a freelance writer. Once you’ve established yourself as a competent writer, you can pitch articles to major publications or use your blog to promote your freelance writing work.
This may be a good option for you if you’re looking to monetize your blog and don’t want to take on too much more work. You can use your blog to build up a small audience and then, once you’ve got enough subscribers, you can approach major publications and online platforms with pitching tips, offers, or even entire articles. You may need to put in the upfront work to establish yourself as a credible source, but at least you’ll know you’re making money from a trustworthy source.
4. Paid Surveys
A relatively new concept that’s been gaining popularity is paid surveys. You’ll be asked to give your opinion on products and services related to your niche – but you’ll get paid for it. Some examples of paid surveys you might get asked to take include:
- Customer Experience Surveys (e.g. Net Promoter Score)
- Product Testing
- Audience Feedback Surveys
The best part about paid surveys is that you won’t need to have a massive audience in order to make money. You can use tools like Survey Junkie or Swagbucks to easily make a few bucks from surveys that pay.
Choose The Right Niche
When choosing a niche for your blog, consider the popularity of the topic and whether or not there are already established competitors in your niche. Are you going to be able to find an audience that wants to hear from you? Once you’ve got your niche and your product lines, you can use your blog to build a following and then, eventually, to monetize your content.
An authoritative, quality blog in your industry will put you in a great position to succeed – and let’s face it, succeeding in business means making money. Establishing a blog around a brand new niche is something that you should look into – the world is your oyster!