In today’s world, the line between marketing and marketing is blurred. Offline marketing used to represent traditional methods of advertising, such as printed flyers, radio commercials, and TV campaigns. However, the traditional marketing methods aren’t going anywhere. In fact, they’ll continue to exist alongside of new methods, such as digital marketing.
What is digital marketing?
If you’re reading this, I assume you know what digital marketing is. You’ve probably even used it on one of your websites or apps.
If not, it’s time to learn!
What is digital marketing? Simply put, digital marketing is advertising and marketing carried out via digital channels.
It basically refers to any sort of marketing activity that takes place online. This includes things like marketing websites, blogs, online retail stores, and social media channels.
In short, if you have a website, you have digital marketing. Even if you don’t have a website, you’re still engaging in digital marketing, since you have a phone and use apps, you have a digital footprint.
The Growth Of Digital Marketing
If you’re reading this, I assume you’re also interested in growing your business and want to understand the ins and outs of digital marketing.
If this is you, then you should know that digital marketing is one of the most well-known and most used forms of marketing. This is mainly because it’s easy to understand and implement. You don’t necessarily have to be a marketing expert to do it. You just have to have a basic understanding of digital technology and be able to use it to your advantage.
In 2018, Google searched for “marketing” and “advisor” crossed off, indicating an increasingly blurred line between the two. In 2019, the same happened with “marketing planning” and “strategy.” In fact, the search volumes for these terms indicate that businesses are rethinking how they engage with customers through marketing.
The trend is clear: people are looking for advice and guidance on the subject of marketing, and they’re finding it online.
Why Is Online Marketing Still King?
Let’s take a quick look at why online marketing is still king.
Firstly, we need to establish that traditional marketing still has its place. It’s always beneficial to remind clients that you’re a trusted source of advice and that your expertise can be relied upon. This makes your services more attractive, particularly since you can provide advice and guidance on marketing plans and strategies while saving them money.
Secondly, the world has shifted to online marketing. As I mentioned, in 2019, the line between marketing and marketing blurred.
This is mainly because of two reasons: first, the internet makes it much easier to target audiences and engage with them. Second, the world has become more reliant on digital technology. Offline marketing used to be the only sort of marketing that you needed to be concerned with. Now, you have emails, websites, social media accounts, and other digital platforms that can be used to reach customers.
This makes marketing much more modern and interesting. Customers can access information and engage with businesses online, which makes digital marketing very relevant.
Emerging Technologies For Marketing
Now, let’s take a quick look at emerging technologies for marketing.
First, artificial intelligence (AI) is changing the way we do marketing. It’s making automation and personalization a must for any serious brand.
For example, email marketing software allows marketers to automate email campaigns so that they can address emails to specific groups of people. AI tools allow marketers to create multiple email campaigns, track their performance, and identify patterns in how users respond to different types of marketing emails. This kind of software makes it much easier to personalize communications and develop an understanding of what resonates with and motivates specific groups of customers.
The use of AI in marketing isn’t new. In fact, in the 1980s, the use of AI in marketing was generally limited to targeting individuals based on their interests and activities. However, over the last few years, AI tools have become much more advanced. This is mainly because AI improves with exposure, so marketers can get the most out of it by incorporating it into their campaigns.
Virtual Reality And Augmented Reality
Marketing in the 21st century is evolving. This is especially true when it comes to virtual reality (VR) and augmented reality (AR).
VR and AR are both types of technologies that can be used to enhance or immerse users in an experience. In practical terms, VR allows users to enter a virtual world that feels real through the use of headsets and computers.
Marketing in VR is very easy to implement. You simply need to create digital content that can be experienced in VR.
The advantage of VR is that it allows users to escape from the reality of today’s world for a while and immerse themselves in something else. As a result, VR marketing can be used to great effect.
For example, in 2022, Facebook bought Oculus for 2.5 billion US dollars. This was a massive investment in virtual reality as a marketing platform. The reason behind this is that VR can be used to help businesses provide an experience that’s only available digitally, such as visiting a restaurant that you’ve read about online or watching a movie that was released in the past year.
VR and AR are only going to get more prominent in marketing in the coming years. This is mainly because of the evolving nature of technology and the way that it influences our lives. If you’re interested in exploring VR or AR as a way of marketing your business, then consider looking at the different headsets and which one would work best for your needs.
Blockchain Technology
Another important technology to keep an eye out for in marketing is blockchain technology.
Blockchain is the technology that underpins cryptocurrencies, such as Bitcoin. Essentially, blockchain technology is a shared digital ledger that is maintained by computers on the network. This ledger is accessible to everyone on the network.
As a result of this, everyone on the network has access to the same information. It’s a sort of public record of transactions that takes the form of a list or ranking. Since this information is available to everyone on the network, it doesn’t need to be kept confidential. This makes it much easier to use and much less subject to tampering or corruption.
Marketing on blockchain is a growing enterprise. Many businesses are investigating the use of blockchain for various marketing activities, from collecting leads to providing digital certificates for customers. The opportunities are endless when it comes to marketing on blockchain.
The Future Of Marketing
In conclusion, we can see that traditional marketing and its associated methods are still very relevant today. The only difference is that businesses now have more opportunities than ever to reach specific audiences and engage with them.
In today’s world, the line between marketing and marketing is blurred. Offline marketing used to represent traditional methods of advertising, such as printed flyers, radio commercials, and TV campaigns. However, the traditional marketing methods aren’t going anywhere. In fact, they’ll continue to exist alongside of new methods, such as digital marketing.
What is digital marketing? Simply put, digital marketing is advertising and marketing carried out via digital channels.
It basically refers to any sort of marketing activity that takes place online. This includes things like marketing websites, blogs, online retail stores, and social media channels.
In short, if you have a website, you have digital marketing. Even if you don’t have a website, you’re still engaging in digital marketing, since you have a phone and use apps, you have a digital footprint.
The trend is clear: people are looking for advice and guidance on the subject of marketing, and they’re finding it online.