What do you get when you combine the excitement of a brand-new school year, a love for Christmas and the desire to learn something new? You get the perfect opportunity to study at one of America’s most prestigious universities, Indiana University at Bloomington, at one of its most reputable colleges, the Herrick School of Business.
Located in the state capital, the Herrick School of Business holds a special place in the hearts of Hoosiers. Established in 1960, it was the result of a partnership between Indiana University and the Herrick Insurance Agency. The partnership aimed to provide business students with the practical experience they needed to succeed in the real world. The school’s location within the city is a testament to its central Indiana roots.
The institution currently offers one online Master’s in Marketing degree program, which allows students to study from anywhere in the world. Thanks to its accessible 24/7 online teaching and its flexible course structure, which permits part-time studies, job hunting, or family life, the school provides an excellent option for students who want to gain practical experience while also pursuing higher education.
A Legendary Alumni Network
With a global reach and a reputation for excellence, the Herrick School of Business is an alumni network in itself. The school boasts a remarkable track record of success, with over 80% of its graduates securing employment or further study within six months of graduation. According to the school, this level of job placement is exceptionally high for a business school, particularly one that specializes in marketing.
As a business school, the Herrick School of Business is dedicated to providing its students with the best possible knowledge and skills required to land a job in the field of marketing. Thanks to this specialization, the school asserts that its graduates are ‘marketing professionals ready to tackle the challenges of the twenty-first century.’
The school collaborates with local and national businesses and organizations to provide its students with real-world experience. One of the most prominent initiatives the school has spearheaded is the Marketing for Business Leaders program. Launched in 2016, the program is designed to provide aspiring business executives with the knowledge and skills required to succeed in the field. Working with a professional coach, participants learn to identify their personal strengths and weaknesses, build effective communication and interpersonal skills, enhance their decision-making processes and analyze business information.
The school also works with the public school system in the city to provide educational opportunities to children. Through their i.U. Bloomington Online Master’s in Marketing, students have the chance to learn from exceptional faculty while also getting valuable job searching and professional development opportunities.
An Overview Of The Online Marketing Degree
The program, which is offered through Indiana University’s eCampus, is a 12-month online Master’s in Marketing designed for individuals who want to gain practical experience while also furthering their education.
The curriculum combines classroom instruction with an immersive virtual experience where students get the chance to practice what they learn in the real world. Thanks to augmented reality and a series of carefully crafted, professionally filmed videos, the program’s virtual campus allows for interactive learning and the development of critical thinking skills.
For an immersive experience, students must log in to the online platform using their student IDs and passwords to access the courses and faculty. Once logged in, they will see a representation of their chosen school at the center of a digital hub. From here, they can access all the available courses and choose which one to enroll in.
The program can be customized to fit the individual student’s needs, however, the structure remains the same. After completing the first eight courses, students can either continue on to the Master’s capstone course or take a short break before jumping back in.
As an accredited online business school, the Herrick School of Business holds a special place in the hearts of prospective students. Offering both academic rigor and a welcoming atmosphere, the school aims to provide students with the skills and knowledge they need to succeed in the modern workplace.
Given its wide acceptance, the school has reportedly seen a rise in interest from international students, with students from outside of North America making up about 30% of its current student body. With locations in the Philippines, Malaysia, and Hong Kong, the school now has global reach.