You’ve created an outstanding product that will change the way people engage with your brand. Your marketing department has done an excellent job of driving traffic to your site, and you’ve even received some great press coverage to boot.

But now, you’re faced with the daunting task of communicating the value of your product to potential customers who might not be familiar with your industry.

To find the right person for the job, you’ll want to consider using a freelance marketer, who can help you develop an effective, efficient marketing strategy for your business.

What Is a Marketing Strategist?

A marketer with strategic thinking adds significant value to a business. They approach marketing from a tactical standpoint, analyzing traffic and measuring performance, while taking a holistic view of the business and industry. In addition, a marketing strategist can develop a strategy for an individual product or campaign and then scale it across your entire business.

A brand strategist can help you identify the right influencers and pundits for your industry, as well as establish criteria for the type of content your brand creates and promotes. A marketing strategist might also be responsible for defining the tone of voice and style across all of your company’s marketing material (website, social media, emails, etc.).

Why Is This Important?

With the right strategist on board, you’ll be able to create video and online marketing campaigns that will bring more traffic and leads to your website. But more importantly, you’ll be able to craft these videos and online ads in a way that is authentic and believable to your target audience – a skill that comes with experience.

You’ll also be able to prepare for the end of the month and set goals for the following month, checking off a list of tasks as you go. This also means there’ll be less stress at the end of the month, and you can always rely on your team to provide the support you need to keep things moving forward.

What Will a Marketing Strategy Look Like For a Fashion Brand?

A marketing strategy for a fashion brand might include developing a video introducing the brand’s products and highlighting the industry’s most innovative and luxurious features. This video could be used across different platforms (YouTube, social media, etc.) and would serve to further establish the fashion brand’s position in the market.

Since fashion is such a fast-paced industry, brands must be prepared to react quickly to trends and changes in the industry. A full-time strategist could help you determine the best time to debut a new product line or collection and what marketing channels to utilize to reach the most customers. A part-time strategy consultant could also help you identify the most effective social media platforms for your brand and the ideal strategy to follow (be sure to check out our social media audit tool).

How Do You Get Paid?

Marketers typically are paid per project, but the scope of the work can vary. A luxury brand that wants to establish itself as a trend-setter in the industry might be tasked with launching a new product line. In this case, the strategist would be responsible for coming up with the initial idea for the product, developing a full proposal (including marketing strategy), and then executing the plan. Once the new product line is live, the strategists will be responsible for keeping it fresh and turning over new sporting events to optimize sales.

A fashion brand might be asked to create a video showcasing the new spring collection and how it fits within the industry. In this case, the strategist would be responsible for developing a strategy for the video including deciding on a tagline, storyboarding the shot, and finding the right actors and fashion stylist.

How much you want to pay will depend on the size and complexity of the project. At the very least, you’ll want to pay for their time and expenses. Whether you choose to pay per project or on retainer, be sure to have a contract in place before you begin.

The Role of the Marketing Strategist

The role of the marketing strategist is constantly evolving, as new platforms emerge and new technologies disrupt the way we communicate. It’s important to keep up with the latest trends and utilize the right tools for the job. Here are just a few of the key areas where a marketing strategist can add value to your business.

• Developing a Marketing Strategy
• Creating Video Marketing Campaigns
• Setting Up Shop For a Branded YouTube Channel
• Choosing The Right Platforms For Marketing
• Managing Product Launches
• Generating Brand Awareness
• Measuring and Analyzing Results

If you’re interested in adding a marketing strategist to your team, be sure to reach out to us at The Content Factory. We’d be happy to help you find a fit.