What is inbound marketing?
It’s an approach to marketing that focuses on engaging and inspiring customers rather than just selling a product. It builds trust and confidence rather than reliance.
Inbound marketing is all about attracting, engaging and delighting customers through online marketing. The emphasis is on developing content and interacting with people to provide value and build trust.
This online marketing strategy puts the customer at the center of everything you do. It assumes that you’re solving a problem for the person reading or using your content. So you want to create content that’s useful, valuable and inspires them to take action.
What is online marketing?
First, let’s examine the difference between traditional marketing and online marketing. Traditional marketing includes all of the advertising you see in the offline world — print, radio, TV and billboards. It also includes things like trade shows, coupons and brick-and-mortar stores.
However, the world of online marketing is much different. It includes all of the interactions that take place in the digital world — websites, blogs, social media, etc.
Now that you have an idea of what traditional marketing is, let’s talk about online marketing.
Why Use The Terms Marketing and Advertising Together
Marketing and advertising are often used interchangeably, but they’re not quite the same thing. Marketing is a broader term that includes everything from raising brand awareness to growing a business. Advertising gets more direct attention because it’s what people usually think of when they think of marketing. However, the lines are blurring.
This is because the strategies and tactics for marketing change with the times. For instance, in the 20s, markets were built on radio and TV advertising. Now, with the rise of the internet, marketing is all about online presence and engagement. In fact, 68% of B2B companies rely on digital marketing strategies to grow their businesses.
What is Digital Marketing?
Simply put, digital marketing is the practice of marketing products or services online. It mainly focuses on creating engaging content such as blogs, webcasts, podcasts or video tutorials to attract, persuade and delight customers.
In addition to content, digital marketers utilize various platforms and channels to connect with and interact with customers such as social media, mobile phones, email, search engines and websites.
What are the different types of digital marketing?
Traditional marketing has always been important, but the line between traditional and digital marketing is becoming more blurred. In fact, according to HubSpot Blogs research, 56% of marketers say that they use digital marketing strategies to attract leads and customers.
The traditional approaches to marketing, which include radio ads, billboards and magazine spreads, continue to have value in today’s world — especially when used in combination with digital marketing. For example, a billboard at the top of a skyscraper might have greater impact than a billboard on the ground because the high-rise world of the billboard is not accessible to everyone. Radio ads can also be highly targeted and can reach people who might not otherwise see your billboard.
Additionally, 41% of customers research products and services before buying them, so marketing efforts that include SEO, PPC and social media can help to drive up sales when used in combination with traditional advertising.
Is Marketing A Skill That You Need To Master?
The great news is that marketing is a skill you can learn and implement into your daily life. The first step to becoming an expert marketer is to educate yourself about the field. There’s a lot to learn, so take the time to read blogs, watch YouTube videos and join forums where you can ask questions and gain insight from more experienced marketers.
Once you’ve got a good sense of the fundamental concepts of marketing, you can start to apply them to your own life. Marketing is a combination of art and science, so you need to have the creative eye to come up with engaging content as well as the technical know-how to implement the strategy.
Your Role As A Marketer
Depending on the organization you work for, you might be expected to have a narrower role within marketing. If you work for a very small business, you might only have to come up with a strategy and implement it. But if you work for a large company, you might be expected to directly engage with customers and analyze data to determine the most effective marketing campaigns.
Your role as a marketer is to come up with strategies to attract, engage and delight customers — and in today’s world, that means going digital. When marketing, you’re not just pitching products, you’re pitching ideas and strategies that drive business growth and attract potential customers. It’s about educating your audience about your brand, offering value, solving problems and establishing trust. In other words, you’re engaging with your customers to create lifelong fans and brand advocates.
The best part about marketing is that it’s a never-ending journey. Keep experimenting with new ideas and finding new ways to engage with your audience. Don’t get stuck in a rut. You’ll only grow stale and hurt your brand’s reputation if you don’t keep evolving and innovating. Additionally, the lines between marketing and sales are blurring, so you need to be able to effectively communicate with customers to close the deal and make them lifelong fans.