If you want to become an inbound marketer, there are a number of courses available to you. Not only that, but you can also further specialise in a particular area of inbound marketing.
How do you know which one is the right one for you?
Let’s have a look…
Bachelors in Marketing
Marketing is one of the most in-demand bachelor’s degrees around the world. It is a broad subject area that covers a range of academic areas including marketing analytics, marketing research, marketing communication, and of course marketing strategy. If you want to become a marketer, you can opt for a general marketing degree that will equip you with the foundational knowledge needed to become a jack-of-all-trades in marketing.
A marketing degree will give you the theoretical knowledge needed to become a good inbound marketer. Now it’s up to you to move beyond the classroom and put what you have learnt into practice. You may want to consider a few different bachelors in marketing.
Master of Marketing
The master of marketing (mMarketing) is a postgraduate degree that can be obtained after you have completed your bachelor’s in marketing. An mMarketing degree will set you back about £9,000 per year in tuition fees. What is more, you will also need to cover your own cost of living in London. If you are serious about becoming a marketer, getting an mMarketing degree is a sound choice.
An mMarketing degree will equip you with the advanced knowledge needed to be a true jack-of-all-trades in marketing. You will learn how to analyse marketing data, build marketing campaigns, and develop marketing systems.
Thesis-writing, project-managing, and presentations are all part of an mMarketing degree, so you will need to prepare for a rigorous schedule of classes and ensure you are able to meet the high expectations of your tutors. You may want to consider an mMarketing degree with a marketing analytics specialization because the data analysis and reporting skills you learn will be highly applicable in your future career.
Bachelors in Digital Marketing
If you have a specific area of interest within digital marketing, you can specialise in this area through a bachelor’s degree in digital marketing. A digital marketing degree will give you the knowledge and practical skills needed to become an inbound marketer in a digital environment. You will learn how to create digital marketing materials including websites, blogs, instagram posts, and more.
A digital marketing bachelor’s degree will take you beyond the basics of marketing and teach you the ins and outs of digital marketing. You will learn how to create SEO strategies, analyse online behaviour, and design email marketing campaigns. What’s more, you will learn to integrate digital marketing across different platforms including web, social media, and e-commerce.
If you are looking to become a digital marketer, a bachelor’s degree in digital marketing is a good choice because you will be equiped with the foundational knowledge needed to become a jack-of-all-trades. Many employers today value candidates who have a bachelor’s degree in marketing, and it is expected that the demand for digital marketers will increase by 30% in the next few years. So if you want to secure a good job in digital marketing, you should begin your studies now!
Bachelors in Analytics
If you are interested in analytics, you can opt for a bachelor’s degree in analytics. Analytics is the practice of testing and interpreting data to better understand consumer behaviour. Many large businesses like Google and Facebook employ staff who have a proven track record in analytics. This is a highly valued skill today, particularly among brand managers, business analysts, and marketers.
A bachelor’s degree in analytics will give you the analytical tools you need to progress in your career. You will learn how to properly interpret survey and demographic data, conduct A/B testing, and design effective Marketing Plans. Additionally, you will learn the various statistical tools like SPSS and Excel, which are useful for business analysis.
Marketing is a demanding field, and with the right skills, you can succeed regardless of whether you have a formal education or not. What’s more, you can also become highly employable as an inbound marketer even if you do not have a degree, as long as you demonstrate your skills through relevant work experience. Good luck out there.