In 2014, Mobile Marketing Grew at Nearly the Same Rate as Traditional Online Marketing

Mobile marketing is becoming a popular and effective way to connect with consumers. In fact, according to HubSpot Blogs research, 44% of consumers prefer to receive marketing messages via mobile phones or tablets, compared to 38% who prefer to be reached online. When it comes to getting the attention of customers, mobile marketing is highly effective and offers a low-cost alternative to traditional online marketing. As a result, mobile marketers can have an exciting career in network marketing, getting the attention of prospective buyers without having to spend too much money on expensive ads.

2014 Grew The Industry As A Whole

One of the biggest takeaways from the Blogs research is that mobile marketing grew at a similar rate as online marketing overall. According to the report, 41% of consumers said they were reached digitally in some way in the last year, compared to 37% who said the same about mobile marketing. What’s more, when it comes to getting the attention of consumers, mobile marketing is more effective than traditional online marketing. If you’re looking for a low-cost way to get the word out about your company, then mobile marketing is a great choice.

The benefits of mobile marketing go beyond just getting the attention of potential customers. One study from the United Kingdom reported that mobile marketing was responsible for generating £16.67 in revenue per week for the tested retail brands, compared to £14.17 for traditional online marketing.

Mobile Marketing Is Changing The Face Of Marketing

Aside from getting the attention of consumers, mobile marketing is also changing the face of marketing. Thanks to the industry’s growing use of mobile marketing, marketers now have access to a massive audience – wherever they are, whatever device they’re using – and can target those people with relevant information.

Thanks to the rise of digital nomads and the growth of mobile marketing, marketers now have a golden opportunity to target potential customers and increase sales. For instance, according to MarketingSherpa’s Digital Nomad Survey, 89% of respondents said they used their phones to research potential customers, with 66% using location-based marketing via smartphone apps. The great news is that with the right approach, you can reach these people and get them to do business with your company.

If you’re looking for a new opportunity in marketing, then mobile marketing is a great choice. Not only do you get to connect with consumers where they are, but you also get the opportunity to grow your business virtually anywhere, anytime, with the click of a button.

Why is Mobile Marketing so Effective?

The great thing about mobile marketing is that it’s so versatile and easy to implement. Not only does it work on mobile phones and tablets, but you can also use it to reach people via their laptops. This flexibility makes it easy to target a wide audience, no matter where they are.

Unlike traditional marketing, which is largely dependent on having a stable and fast connection to the internet, mobile marketing can work even when you have limited mobile data or no data at all. Thanks to tools like Google’s Email Marketing API, which provide advanced functionality and integrate with other marketing systems, mobile marketers have the ability to target their audience, send out automated campaigns, and track the success of their campaigns – all without having to log in to their accounts on multiple platforms.

In addition to its versatility, mobile marketing is also cost-effective. According to HubSpot Blogs research, mobile marketing costs 8% less than traditional online marketing, and the efficiency and low cost of mobile marketing makes it a valuable tool in a marketer’s toolkit.

Where do I start?

Before you can start creating a mobile marketing strategy, you need to define what you’re aiming for. Do you want to raise brand awareness among the masses? Do you want to get the attention of potential customers? Are you looking for growth through organic marketing or paid advertising?

Once you’ve got your objectives in mind, you can start creating a plan to achieve them. Begin by taking note of the various platforms – whether it’s mobile phones, tablets, or laptops – and figuring devices (where people are most likely to be reached) according to HubSpot Blogs research. Doing this also helps you get a clear picture of the kind of content consumers are seeking, which will guide the content you create and the strategies you implement.

What should I include in my mobile marketing strategy?

When crafting your strategy, you need to consider a number of different aspects – content, creative, and platforms. Since mobile marketing is a relatively new industry, there isn’t any one-size-fits-all approach to creating an effective strategy. You need to use your best judgement and think about what makes sense for your company.

How do I pitch it to the big bosses?

When it comes to mobile marketing, the idea is to get the attention of as many people as possible. To achieve this, you need to consider various methods of reaching your audience – whether it’s traditional or non-traditional, online or offline – and you need to do this via as many platforms as possible. This way, you increase the likelihood of your pitch being picked up and noticed by the right people.

While in the early stages of your marketing plan, it’s preferable to approach senior management with a business case and supporting marketing analytics, as this is the most effective way to get the attention of these decision-makers. Once you’ve got their interest, you can present your proposals in more detail.

What should I avoid?

Just like with any new marketing initiative, you need to avoid any tactics that won’t prove effective. One of the first things you should do is set a budget and stick to it. It’s easy to justify endless budgeting when you’re in the thick of a campaign, but once you’ve spent hundreds of pounds (or millions, in some cases) on ineffective ads, it’s easy for management to ask you if you’ve got a strategy that doesn’t just cost a lot but doesn’t generate much in return.

Final Takeaways

Mobile marketing is a growing industry and a viable choice for businesses of all sizes. As an entrepreneur or business owner, you need to consider all of your options when planning your marketing strategy, but for now, mobile marketing is a great choice for getting the word out about your business, connecting with consumers, and generating interest in your product – all without having to break the bank.