10 Online Marketing Ideas to Try

In today’s world, it is impossible to think of not having a presence online. From social media to email marketing and SEO, there is no corner of the internet that does not touch upon marketing.

However, while technology enables entrepreneurs to build a global business in relative ease, it can also be difficult to figure out where to start when you are new to the game.

If you feel overwhelmed and would like some fresh ideas to get your marketing campaign off the ground, check out these 10 online marketing ideas that rely less on big data and more on human interaction.

1. Build a Community

One of the best ways to gain credibility with your customers is to provide them with value and build trust. One way to achieve this is by creating a space for people with shared interests. The more you engage with your community, the more they will engage with you.

For example, if you are an e-commerce store and you notice that a lot of your engaged customers are from Brazil, you might decide that you want to create a special initiative for Brazilian shoppers. In this case, you would begin by creating a Brazil store that only offers products that are specifically designed for use in Brazil. You could then use the platform to engage with potential customers about your products and the various ways they can use them. In return, you would gain credibility with your customers and potentially increase your sales.

2. Use Video Content

Thanks to the rise of TikTok and other platforms like it, video content is more important than ever before. The ability to communicate through video makes it attractive for both customers and potential employees. If you want to create a marketing video to encourage people to learn more about your brand, it is important to consider several factors.

Firstly, you need to make sure that you have the necessary licensing for using copyrighted content. Since video content is easily shareable and accessible, it is essential that you are aware of the rules and regulations pertaining to content creation and distribution. These can vary from country to country, so it is important to know what are the local laws in relation to intellectual property rights. In the United States, for example, the copyright laws regarding video content are very strict and can result in severe legal penalties if you do not obey them. 

Secondly, the video format can be extremely effective at engaging the attention of your audience. Many studies have shown that people retain more information in the form of videos than they do on other platforms like blogs or websites. If you want to create a video to promote your brand or product, then you should consider using a storyboard to create a narrative that will keep your audience interested and entertained. In the case of e-commerce stores, you could use the video to educate your customers about your products or provide them with helpful tips on how to make the most of them.

3. Build a Blog

If you are looking to build a brand or expand your sales, the first step is to create credible content regularly. If you are new to blogging, it can be difficult to know what makes for good content. After all, while you may be used to creating content to engage with your audience, a blog is a whole different ballgame.

A brand or business blog can provide you with a platform to connect with customers and potential employees, as well as build authority and credibility. When done right, a blog can be a valuable tool in your marketing arsenal.

The trick is to establish yourself as an expert in your industry and combine that with the allure of a brand. In the case of e-commerce stores, a blog can help you develop credibility by providing information about your products and the various customer care options available. It can also be used to attract and retain customers by providing them with useful information about your industry and expanding your product offering.

4. Start an Email List

Once you have a small audience, you can use email marketing to reach out to your audience and encourage them to follow you on social media or to visit your store or blog. If you have about 500 email subscribers, you can consider yourself a small marketer.

You can take advantage of the fact that people have signed up for your email list to promote your website and gain credibility with your audience. For example, you can use the platform to send out periodic emails containing valuable tips or tricks on how to make the most of your website. In the case of an e-commerce store, you could use the tool to send out emails with helpful tips on how to navigate the site or to provide customers with special deals and discounts. The possibilities are endless!

5. Use Hashtags

Another effective way of engaging with your audience and promoting your content is to use hashtags. When someone searches for a specific topic or keyword on social media, they will often see tweets that have been tagged with related hashtags. When someone sees that you have tweeted about a certain topic or used a specific hashtag, they will know that you are an expert in the field and that your opinion may be relevant to their interests.

Even better, they might also decide to click on your content because they feel that you have a better chance at being relevant to their interests than anyone else. When someone clicks on a link or share button on a social media site, they are indicating that they are interested in the content that you are offering. This means that the person viewing your content is likely to be a potential buyer or audience member for your business. If you want to drive traffic to your website, blog, or social media accounts, then using hashtags is an easy way to do so.

6. Use YouTube To Build Audience

If you have a small business or one that does not have the money to invest in expensive digital marketing campaigns, you can use YouTube to your advantage. Like Facebook, YouTube gives you a chance to build an audience quickly and affordably. It might also be the perfect place to promote a new product or venture that you are excited about.

Since most people now use YouTube to get information, it is a valuable platform for businesses of all sizes. If you want to create a small YouTube channel to grow your audience, you can use tools like Vidyard to easily get started for free. With these tools, you can create a personalized playlist of engaging videos to suit the needs of your audience. You can also find and follow specific niche interests and get updates on the topics you are following.

There are many different ways that you can use YouTube to build credibility and an audience, whether you are looking to attract customers to your online store or just want to establish yourself as an expert in your industry. If you want to learn more, check out our guide to YouTube marketing for small businesses or use the platform to find and follow topics that are of interest to your industry.

7. Use Instagram To Build Audience

Instagram is another important platform for businesses of all sizes. Not only can you use the platform to post images and videos, but you can also engage with your audience through polls, giveaways, and other fun options.

Since Instagram is most well-known for being a visually-centric platform, you can use the opportunity to your advantage by creating a unique, eye-catching image for your account. With a little bit of effort and creativity, you can ensure that your followers see your content and decide to follow you.

Instagram is one of the best places to find and follow specific niches. If you are passionate about a certain subject or hobby, you can find like-minded individuals on this platform and begin following their content feed. In turn, you can expose your Instagram audience to content that is relevant and helpful to their interests.

8. Use Snapchat To Build Audience

While most people use TikTok to share funny or interesting videos, Snapchat is most well-known for its ability to quickly and easily share moments with your audience. Since most people use the app to send quick snaps to their friends, it can be an effective tool for businesses of all sizes.

Like Instagram and TikTok, Snapchat’s major appeal is its simple, visual layout making it a perfect platform for content-hungry businesses.

If you want to use Snapchat to reach your audience, make sure you consider the various parts of a Snapchat story. A story can be defined as a series of unique and often humorous or interesting images and videos that you will want to share with your audience. If you want to create a brand story for your audience, tell a story about a product or initiative that you are passionate about.

As with the other social media platforms discussed above, you can use Snapchat to build authority, brand loyalty, and credibility with your audience. If you are looking for a free and easy way to begin your social media marketing journey, then consider using Snapchat.