You probably saw a commercial on TV, social media, or even in person that shows a glamorous woman walking down the runway wearing a beautiful dress and high heels. She is smiling and waves at the camera as she walks by. It is apparent that she is wearing a beautiful dress and high heels because she is a model. However, what you may not know is that the woman in the advertisement is actually modeling a clothes line and the dress and heels she is wearing are for selling the clothes.
If you are wondering whether or not to rent a high-powered model to promote your business, you have come to the right place. We will tell you exactly what happened to us so you can make the right decision for your business.
About two years ago, we decided to start an online store that sold plus-size ladies’ clothing. We knew that there was a demand for the products we sold because we had direct contact with our customers, and the feedback was great. Even though the clothes we sold were extremely popular, we still had to fight for the customer’s attention. We wanted to find a way to increase revenue, so we decided to try some paid marketing strategies to gain more traction.
Since we knew that most of our customers were on Facebook, we focused our efforts there. We started by creating a campaign that focused on the theme of “shopbop.com” to draw in women between the ages of 35 and 54 who were interested in luxury brands and were into social media.
We then asked our Facebook fans to click a link in our message that would take them to a landing page where they could learn more about what we offered. On this landing page, we highlighted the features that made us different from other online stores. One of the major differentiators was that we had a dedicated plus-size model who walked our customers through a styling session for the clothes we sold. After our customers landed on the landing page, we tracked sales. Within five days, 36% of our potential customers had made a purchase, and 60% of those were of the plus size range.
Although our initial strategy was a success, it was not enough. We wanted to find a way to get even more women into our store. We decided to try something new. We reached out to Rent A Model and requested a “Top Model,” as they called her, to come give our store a makeover and show our customers our clothes in person. We paid her agency $16,000 to bring our clothes to life and to model them for us. The results were incredible. Sales jumped up by 45% after we received the makeover. Our customers started referring to us as ‘the shop that made me feel like a goddess,’ and that is when we knew that we had found the right strategy.
Once we found that paid marketing was the right move for us, we looked at other options for revenue generation. In the last two years, we have diversified our marketing efforts and now use strategies from paid marketing to generate revenue from SEO and social media marketing as well as affiliate marketing.
Paid marketing can be a great tool for your business. Just make sure that you are aware of what happened to us so you can make the right decision about renting a model for your next business venture. We hope that this article will give you the knowledge you need to make the right decision for your business’ marketing strategy.