If you have a business, you’re probably already aware of the power of the internet to connect you with customers. However, even if you’re running a small online store, you might not be using all the tools at your disposal to take advantage of the internet’s massive reach. One of the best things that can help your business grow is to become an authorized seller on major online marketplaces like Amazon, eBay, and Etsy.
What is an authorized seller? Basically, when a customer clicks to purchase an item from an online marketplace, they’re usually greeted with one or more sponsored ads – including products from sponsors – along with a variety of third-party sellers who have also decided to participate in that particular sale.
As with any other business, having an effective online marketing strategy is crucial for growing your online store and attracting new customers. But instead of focusing on just marketing your products online, you also need to consider the role that third-party sellers play in generating traffic and conversions. That’s where being an authorized seller comes in: you get to offer your clients a curated collection of products from a select group of reputable, independent businesses.
Being an authorized seller can help you take advantage of the massive reach that online marketing provides. It also means that your customers can have trust that what they’re buying is coming from a legitimate source.
Why Should I Care About Being An Authorized Seller?
Being an authorized seller is a fantastic opportunity to connect with more potential customers. But it comes with responsibilities too – like ensuring that you’re following Amazon’s regulations and providing a safe and fair environment for buyers and sellers.
By integrating with popular platforms like Amazon, eBay, and Etsy, you open up the possibility of gaining more customers and generating more sales from every purchase. Amazon especially promotes their ‘Authorized Seller’ program, as it offers many benefits to participating stores.
What are these benefits? Well, you get to display Amazon’s trustworthy logo next to your product listings. You also get to promote your Amazon store front to potential customers. Finally, you get the opportunity to gain more credibility with your existing customers by offering a higher quality experience through excellent customer service.
To be clear, there are no guarantees that becoming an ‘authorized seller’ for Amazon will drive significant sales to your store. However, if you’re looking to grow your store, it’s an excellent place to start. As an Amazon seller, you also need to keep your eye on other platforms too – like eBay and Etsy – to ensure that you’re reaching the most customers possible.
How Do I Become An Authorized Seller?
If you’re looking to become an ‘authorized seller’ for eBay or Etsy, the first thing you need to do is register your store with the relevant marketplace. Then, you need to create a sales page on your website that’s dedicated to your product offerings. You also need to make sure that the page contains all the information a potential customer needs to know about your products and services (including pricing).
You can use software like Shopify, Joomla, WordPress, or Adobe Muse to build and manage your store’s website. As a beginner, you might want to start with the cheapest solution available while still keeping up with the basic fundamentals of creating a quality website.
You then need to drive traffic to your sales page on a regular basis. To do this, you can use a variety of tools like social media, paid ads, or blog posts. Keep in mind that all of these approaches can be effective, but you need to use the right ones for the best results.
What Types of Products Can I Sell?
You can sell basically anything that you can digitalize. However, depending on your store’s niche, you might want to focus on selling a select group of products. To put it simply, when you register with Amazon, they give you a list of products that they think you can sell. You then need to research the products and determine whether or not you want to take on the challenge of selling them.
For example, if your store is clothing-related, you might decide that you want to specialize in selling hats, shirt, and jacket combinations. Using your research skills and some common sense, you can then pick your products with confidence. When customers purchase these products, you can rest assured that you’re providing them with value and a good experience. You also don’t want to undervalue your products, especially since you’ll be competing with larger retail chains who might try to lure customers with deep discounts.)
Doing business online can be a highly profitable venture. But to ensure that your business flourishes you need to make sure that you’re using all the right tools – including a high-quality website, social media accounts, and email marketing – to bring in the customers you deserve.