If you’re in the HVAC contracting business, it’s important to have a clear understanding of how customers find you online. While there are plenty of tools to help with SEO and digital marketing, these platforms have changed a lot since the days of just typing a domain name and hitting enter.
If you’re looking to grow your business online, it’s important to not just rely on keywords but to also use proven online marketing methods.
Optimizing your web content for keywords is still extremely vital. When customers search for products or services in your niches, you want your product or service to show up in the first few results. To achieve this, you’ll want to incorporate keywords into your copy and throughout your web content.
While you don’t have to go overboard and put in a lot of keywords, you should incorporate some key terms into your content. Avoid using lots of asterisks and quotation marks because these will make your content look like rubbish.
For example, if you’re a roofing contractor and you want to target roofing-related keywords, your content might include terms such as ‘roofing’ or ‘shiny roofing’.
When performing keyword research, it’s important to keep in mind that not all keywords will work equally well for your business. For instance, if you’re a roofing contractor and you utilize the keyword ‘roofing’, you’ll want to consider how well this works in comparison to using ‘roofing contractor’.
Depending on your target audience, you might want to focus on a combination of keywords or use different terms for specific content.
Back in the day, if someone wanted to find information on the internet, they would have turned to Google or some other search engine and typed in their question. Google would have determined which websites were the most relevant and then presented these results to the user.
Today, content curation is the key to online marketing. With content curation, you’ll take content from various sources and organize it for the reader. It’s basically collecting all the content relevant to a subject on one page and presenting it in a way that makes sense.
For example, if you’re a landscaper and you want to create content to attract potential customers to your business, you might find a blog that covers landscaping and extract all the useful information from it.
Then, you could use a tool like HubSpot to compile all this information into an easily consumable format. This way, you can share all the important information with clients and prospective customers online without having to resort to a Google search.
Being able to access information easily is one thing, but being able to find the right information at the right time is what makes content curation so useful. When performing content curation, you should only include information that is both useful and relevant to your target audience. This makes sure that your content is actually helping them and isn’t just filling up space.
Social Media Marketing
Once someone has performed a Search Engine Optimization (SEO) on your blog or website, they will typically see a variety of social media platforms at the top of the results. To take advantage of this, you’ll want to create content for these platforms and drive traffic to your site or blog from there.
Facebook is one of the most popular social media platforms. If someone likes your content on Facebook, they may follow you on other platforms like Twitter or Google+. When someone shares your content on social media, it means they have either liked or followed you (on whatever platform you’re posting to).
To take advantage of this, create content that is relevant to your target audience and sharesable on social media.
For example, if you’re a roofing contractor and you want to grow your business online, you might want to consider creating content that is relevant to roofing. After all, if someone is searching for roofing related information, your content will be the first thing that shows up.
Incorporating social media into your overall marketing strategy is quite easy to do. Once you have a presence on various platforms, you can simply share your blog posts on these platforms. You won’t have to do anything else.
Forum posting on sites like Reddit is another great way to get the word out about your business. While you don’t necessarily need to participate in these forums, it’s a wonderful way to get feedback from the community and find potential customers. Simply check the forums for your niche (i.e., roofing forums) and jump in with comments and posts of your own. This will drive traffic to your site or blog.
Blogs and social media don’t always have to be about marketing. You can use these platforms to simply share your personal blog posts or articles that are not directly related to marketing.
Include keywords, curate content, and create shareable material and you’ll be able to take advantage of the digital marketing platforms available to you.