If you’re looking for genuine engagement from real people, then you’ve come to the right place. YouGov’s research shows that 86% of people are more likely to engage with content if it comes from real people.
In this article, we’ll discuss how to use the HSN network to generate leads and engage with customers. We’ll cover online marketing techniques such as SEO, content strategy, and PPC that will increase the likelihood of your products or services being seen by the right audience.
Digital Marketing Channels To Consider
If you’re just getting started with digital marketing, then it’s important to assess whether content marketing or paid marketing is the right fit for your company.
The decision you make will depend on your objectives, industry, and resources. If you want to establish your organisation as a thought leader in your industry, then content marketing may be the right option.
However, if your primary objective is lead generation and you have the finances to support paid marketing, then you should consider PPC marketing.
Attracting a Genuine Audience With Useful Content
If you want to engage with the right audience, then you ought to produce quality content that is useful and relevant to your target audience.
This content will serve several functions, including lead generation, customer education, and building an audience who are already familiar with and engaged with your brand.
When producing this content, bear in mind that your customers are accessing your websites from various devices. Ensure that your copy is easy to read and that the layout is optimised for mobile visitors.
Building An Authority Within Your Industry
To build an authoritative voice in your industry, you need to establish yourself as an expert in your field. You can do this through content marketing that addresses common questions, solves common problems, or provides useful and informative data about your industry.
Whether you’re writing for a business journal, a blog, or a product review website, the aim is to establish yourself as an expert in your industry. This will attract potential customers who are seeking information on your topic.
By regularly contributing to blogs and news sites, you can gradually climb the search engine rankings, gaining credibility and authority in your industry even if you don’t yet have the funds to undertake traditional marketing.
Using SEO To Position Your Product Or Service
Once you have a small number of blogs and news articles covering your industry, you can begin optimising these pieces of content for search engines like Google.
The basics of SEO include making your website mobile-friendly, ensuring that your content is of a high quality, and linking to relevant and authoritative resources. Bear in mind that many websites, especially those focused on a single topic, can benefit from an organic SEO strategy.
Depending on how much you’ve optimised your content, you may see a spike in web traffic as people are discovering your work. From here, you can measure the effect of your SEO investment and determine whether you ought to continue or change course.
PPC (Pay-Per-Click) Marketing For Biggest Results
If you’ve decided that content marketing isn’t right for you, but you still want to gain traction in your industry, then you ought to consider PPC marketing.
PPC stands for pay-per-click and is one of the most effective forms of paid marketing. Instead of paying a set fee for each click on your ad, you pay only when a visitor clicks on your ad.
PPC ads can be displayed alongside search results on search engines, alongside blog articles on content-based websites, and even on social media platforms like Twitter.
The great thing about PPC is that you can test different keywords and ad copy to see which generates the most leads. The disadvantage is that you’re only able to track the performance of your ads manually. You can’t rely on automated reporting systems like Google Analytics to give you an idea of the traffic that is driven by your ads. The good news is this form of marketing is very affordable and can be executed at the same time as your regular marketing activities.
The takeaway from all this is to focus on establishing your authority, not just as a vendor in your industry but as an expert who can help solve problems for your customers. This can be done through an organic SEO strategy, content marketing, or a combination of the two.