How to Use Online Marketing in a Multi-Level Marketing Business


The first principle of multi-level marketing is to recruit as many independent contractors (or ‘mini-businesses’ as they are often called) as possible. The idea is to create a large network of contractors who are all working to promote your business. Every mini-business has an incentive to refer new customers to your site, because you are giving them something in return – usually a free product or a discounted service. In theory, everyone in the network should do well, because they are all working to grow your business. Sounds like a great idea, right?

Getting customers is easy. Getting them to come back for more is hard. To encourage repeat business and grow your multi-level marketing (MLM) business, you need to be advertising and marketing online. How can you effectively use online marketing to grow your MLM business?

In this article, we will give you 14 proven tactics that can help you generate more leads and sales in your MLM business.

1. SEO

Search engine optimization (SEO) is the process of affecting the ranking of a website or web page in search results. SEO is a combination of on-site tactics and off-site strategies that engage users, increase traffic, and boost conversion.

On-site SEO consists of things like optimising your titles and descriptions for search engines, creating effective and informative content, and ensuring that your website is mobile-friendly. Off-site SEO includes pitching and participating in industry forums, creating social media profiles, and identifying and engaging with influential bloggers. Sound confusing? Don’t worry – we’ve got you covered.

2. Social Media

If you’re reading this, you’re probably already aware of the enormous benefits of social media. However, putting into practice what you know can be challenging. That’s why we’re here!

Let’s face it, being on social media is easy. You can share your blog posts on various platforms and engage with your audience.

If you want to improve your odds of reaching more potential customers, you need to learn how to use social media effectively. It’s not just about having a profile and engaging with people – you need to learn to be social. That means interacting with your audience on various platforms and engaging with potential customers.

Here are some tips to get you started:

Join Communities

It’s no secret that people love being part of communities. Whether it’s a group of people with a shared interest or passion for a sport, hobby, band, movie, or book – we are inherently social creatures. To appeal to as many individuals as possible, you can create online communities that are focused on your products or services.

Take the sports community for example. If you’re a hockey fan, you can start a group on Facebook where you can talk about and participate in hockey discussions. If your product is related to sports, this is the perfect place for you to promote it.

Similarly, if you’ve read the book Catchphrase, you can start a book club on Goodreads. You can then invite other book enthusiasts and participate in discussions about your favorite authors and their books.

Why book clubs and hockey discussions? Well, because individuals in these communities already have a shared interest in their favorite hobby. If you can relate to this audience, then they are more likely to engage with your content and ultimately purchase your products or services. For a business seeking to grow, the key is to create these communities and gain membership to as many of them as possible.

3. Email Marketing

We all get email, right? Some of us even love getting email. That’s because it is one of the most effective ways to engage with potential customers. When used effectively, email marketing can help you generate more leads and grow your business.

You can put together a free email marketing plan in less than 10 minutes – if you want to get started, check out this free download from HubSpot.

Why should you be doing email marketing anyway? Well, first of all, you should be doing all of these things to grow your business. Second, people love receiving emails. It is one of the most effective ways to stay in touch and engage with potential customers. Third, a whopping 80% of adults get at least some of their daily email reading from email marketing campaigns.

There are several proven ways that email marketing can help you generate more leads and sales for your business. For example, you can:

a. Build a Recognisable Brand

The first step to effective email marketing is to build a brand for your business that is easily recognizable. It doesn’t matter what industry or niche you are in – if you don’t have an identifiable brand, you won’t be able to engage with others in your industry and attract new customers.

To build a recognizable brand, you first need to establish a presence on the internet. There are several proven ways to do this. For example, you can create a website or blog. You can then use the website to establish yourself as an expert in your industry – including providing valuable information to your readers (i.e. potential customers).

Next, you need to populate the website with content. On a blog, this is usually some combination of articles, case studies, or information-packed infographics.

Then, you need to promote the website. The most effective way to do this is via social media. On Facebook, for example, you can promote your website by sharing articles and infographics from your blog or other websites.

Hopefully, you’re beginning to see how putting into practice what you’ve learned so far will help you generate more leads and sales in your multi-level marketing (MLM) business.

If you want to become a successful and productive member of your industry, there are a few proven tactics that you can follow.