You may have heard the term ‘Content Marketing’ floating around the marketing
world. Basically, Content Marketing is marketing through content (in the form of
articles, videos, or podcasts). You may be familiar with content marketing
channels like blogging or social media where content is published and then
monetised through affiliate links or paid ads. While content is an important
tool in your marketing toolkit, it still requires a human to write, film, or
record the content and then curate and disseminate it across various digital
channels.

If you’re looking for a more automated approach, you might be interested in
taking a look at SumUp. SumUp is the all-in-one marketing platform designed to
help small businesses generate more leads, convert those leads into customers,
and manage all aspects of a marketing campaign from start to finish. SumUp was
founded by Chris Dickson and David Tisch in London in 2016 and now has offices
in the UK and US.

The Evolution Of Online Marketing

So how did we get here? Let’s take a trip back in time to the early 2000s where
online marketing was still somewhat of a novelty. Search engines were the
biggest game changer here, making it much easier to find the content you’re
looking for simply by performing a search. In addition to search engines, the
mobile web changed the game too. Back in those days, people mainly used their
mobile phones to access the internet. Since mobile phones are essentially
idiotsaves, people could easily access information while on the go. This led
to a rise in digital nomads, freelancers, and entrepreneurs who accessed
marketing materials online. In terms of lead generation, digital nomads and
freelancers mainly used platforms like MailChimp to collect email addresses
from potential customers.

Why Should You Try SumUp?

If you’re looking to carry out all of your marketing activities online, SumUp
is one of the smarter choices you can make. Here are just a few of the reasons
why:

• Efficient: Doing all of your marketing activities through SumUp
  is more efficient than having to track down relevant materials, write
  upcase studies, create infographics, and so much more. When was the last
  time you wrote a press release, created an infographic, or recorded a webinar
  for marketing materials? Nowadays, you can simply create or curate content
  through SumUp and then drive traffic to it via various digital
  channels.
• Versatile: With SumUp, you can do almost all of your marketing
  activities in one place. From lead generation to monitoring performance to
  measuring results, SumUp can help you complete your entire marketing
  project. Want to know how to get more Instagram followers? Need help growing
  your email list? Want to track the performance of your online marketing
  campaign across various channels? SumUp has you covered.
• Scalable: With SumUp, you can easily scale up or down as needed. If
  you’ve got a small business and you don’t want to spend a huge amount of
  money on expensive online marketing tools, SumUp is the next best
  thing.
• Secure: All of the marketing activities you do on SumUp are in
  confidence. No one will know what you’re doing unless you want them to. You
  can even keep your Google Analytics and other account credentials in
  confidence too.
• Customizable: With SumUp’s API, you can integrate your
  web analytics, CRM, and email marketing software all in one. Whatever
  system you’re using now, SumUp will make it much easier to connect the
  different parts of your business. Why should you integrate your email
  software with your CRM? So when you do send out a marketing email, you can
  see how many people opened the email and clicked on a certain link or took
  some kind of action (e.g. making a purchase). You can easily integrate other
  software like HubSpot, MailChimp, Active Campaign, and others via
  their APIs. SumUp also offers integrations with many other business
  software packages that can help you manage your entire business
  from-front-to-back-end.
• Secure: All of the marketing tools and platforms you use
  must have a high level of encryption. Thankfully, most digital marketing
  tools and platforms these days come with a secure connection, so you
  don’t need to worry about that. You can even keep tabs on your personal
  info and other sensitive data like credit card details etc. through
  encryption.
• Manageable: If you’re looking for a streamlined way to
  carry out your online marketing activities, you should give
  SumUp a try.

How Does SumUp Work?

So how exactly does SumUp work? Let’s dive in.

Once you sign up for an account, you’ll be taken to a dashboard where you
can find all of the content you want. Simply search for the topic you’re
looking for and you’ll see a list of articles, blog posts, and videos
relevant to your search term. Once you find a piece of content you want to
use, you can click on the article and it will open up in a new tab. From
there, you can click on any of the charts, graphs, or tables to get more
information

Creating Effective Content

If you’re looking to create content for your marketing efforts, SumUp has
you covered. Here are just a few of the ways you can get started:

Create Blog Posts

You can start a blog for free with WordPress.com. Alternatively, you can use
a tool like Joomlat to easily create a professional-looking blog in no time. If
you want, you can even use a tool like Easy Blog to build a basic blog
entirely from scratch.

Create Free Blog Posts

WordPress.com makes it easy to create and distribute content on your own
blog. Not only that, but you can also use the platform to promote affiliate
products and monetise your content. If you want to create and distribute content
to grow your business, you can use tools like Affiliate Marketing for
WordPress to get started.

Create Videos

If you want to create videos to promote your business, product, or service,
you can use tools like YouTube to easily create and upload your videos.
You can also use a tool like Vidyard to film and edit videos and then
distribute them globally across all of your social platforms.

Create Presentations

If you’re looking to create a quick and easy to follow guide on how to do
something, you can use tools like deck.com to create and distribute beautiful
presentations with animations and speaker notes.

Use Infographics

If you find that visual content is more effective than written content, you
can use tools like Canva to create infographics that can help you explain a
concept, show the results of a survey, or simply highlight a point you want
to make.

In addition to creating content, SumUp also provides you with all the
tools you need to track the performance of your campaign across various
channels. From there, you can drill down into individual results to get more
insight into what’s working and what needs to be changed. You can even use
the dashboard to create email campaigns, get relevant content, and track
the performance of those emails.

Using SumUp For Marketing

SumUp’s main purpose is to help small businesses and marketers succeed. Since
we’re a digital marketing tool, many of our users choose to use SumUp as a
dashboard to track the performance of their marketing activities across various
channels. From there, they can get a complete view of their entire
marketing campaign including traffic, leads, and conversions.