Having a solid knowledge of digital marketing is essential for any business person, whether you’re a marketer, manager, or entrepreneur. It’s always a good idea to develop the habit of educating yourself about new and emerging technologies in order to keep up with the ever-changing world of marketing and online selling.
One of the most interesting areas of digital marketing is called ‘native marketing’ (also known as ‘traditional marketing’). This refers to marketing strategies and tactics used by traditional advertisers to reach prospective customers through different channels – social media, websites, and more. It typically uses paid advertising, content marketing, and e-commerce.
The digital marketing world is changing the way people buy and communicate. It’s no longer enough to ‘hit’ a website or social media channel with advertisements. Now, potential customers are discovering products and brands through various channels.
As a marketer, how do you engage with customers who discover your products or services through affiliate marketing, social media, or organic search?
Set A Budget
Before you start any marketing campaign, you should set a budget. This is especially important if you’re using advertising platforms like Google AdWords or Facebook Ads. You may not be aware of this, but these platforms can be quite the gold digger when it comes to cost-per-click or cost-per-acquisition
When it comes to paid search marketing (also known as ‘conventional’ or ‘organic’ search), the search engine will show you the most expensive listings first. Before you know it, you’re spending thousands of dollars each month without even having any idea how close you are to conversion.
If you’re new to organic search, it’s a good idea to start with a trial-and-error method of learning how to use keywords and how to write effective ads. You can always check the search engine’s performance through analytics like Google Analytics.
When a customer searches for a product or service on a search engine, they’ll use keywords to find what they’re looking for. When you put keywords in your content and in your tags, you’re increasing your chances of being found by the right audience. It’s always a good idea to research the keywords competitors are using and see if there is any opportunity to grow your niche.
For example, ‘gym wear for women’ is a keyword phrase used by marketers to find potential customers who are interested in women’s gym wear. When a customer searches for this keyword, they’ll see results that include companies like Lululemon and Nike who produce and sell fitness gear for women. If your target audience is mostly male, using ‘gym wear for men’ as a keyword may attract more qualified leads.
The phrase ‘organic search’ simply refers to the way search engines display and rank content. Organic search is different from conventional search in that it doesn’t rely on search engine tricks, but rather on the quality of the content. For more information, check out this informative Google blog post.
Diversify Your Marketing Channels
If you’ve been running campaigns on only one channel (e.g., Facebook), and you want to expand your reach, you should consider trying other platforms and types of content. This blog post from HubSpot highlights how to successfully market on multiple channels. If you’re interested in trying out a few new platforms and want to see how they compare in terms of performance, use HubSpot’s digital marketing tool to quickly create and compare benchmarks across different platforms.
Monitor Your Efforts
To ensure you’re getting the most from your digital marketing efforts, you should be monitoring and measuring the results of your campaign. This way, you can determine which direction to take for the next campaign.
A digital marketer’s job is to drive sales, and there are various ways to track that. You can use a tool like Google Analytics to see the traffic sources and paths followed by your site’s visitors. You can also look at conversion rates and determine which strategy is delivering the best results.
Getting a handle on your website’s performance through analytics is important, but it’s also crucial to monitor the performance of your online marketing channels. That way, you can determine which platform is delivering the best results and build upon that information.
Monitoring and measuring the performance of your social media channels is incredibly important, especially considering the large role they play in today’s market. Keep an eye on comments, shares, and engagement to determine the effectiveness of your content.
Make Adjustments As Needed
In a fast-paced, ever-changing world, there is always something new to learn. As a marketer, you will continually find new ways to engage with customers and new platforms to promote your product or service. To ensure you’re always running the most effective campaign, you should be making continuous adjustments to your strategy as needed. For example, if you notice that certain posts are performing well on social media, while others aren’t, you can determine which strategy is working and continue using it. If you’re worried about losing prospective customers, you can consider implementing a loyalty program that rewards customers for their continued engagement – whether that’s through social media, email, or phone calls. This creates a sense of community and encourages further engagement. If you’re not sure where to start, consider these helpful blogs from Moz.
If you’re interested in pursuing a career in digital marketing, consider pursuing a bachelor’s degree or finding a graduate program that can help you develop the knowledge and skills necessary to succeed in this field. With the right education and experience, you can ensure you have the tools and knowledge to successfully navigate the ever-changing world of online marketing.