Have you ever wanted to start a business but didn’t have the funds or the know-how? If so, then you’ve come to the right place! In this article, we’ll discuss how to start a marketing business online with ClickFunnels and Free. We’ll cover everything from the steps required to launch your product or service to the various types of marketing you can utilize.
Steps to Follow to Start a Marketing Business Online
Before you begin, it’s important to set some key requirements. In order to do this, you have to decide whether you want to explore the world of traditional marketing or opt for digital marketing. Let’s take a look at the steps to start a marketing business in terms of digital marketing.
1. Choose a Niche
When you’re deciding what niche to work in, it’s important to think about what you already know and what you’re capable of. If you’re not sure of what niche you should choose, then consider the following:
- Your skills and talents
- What you enjoy doing
- What problems you’re able to solve
- Your existing network
Each niche has its perks. For example, if you’re an artist, then you might enjoy creating websites and other digital marketing material for clients. On the other hand, if you have a background in sales, then you might enjoy focusing on online marketing for businesses. Once you’ve determined the niche you want to work in, then you can move on to the next step.
2. Create a Company Name
Having a unique and memorable company name is crucial in ensuring your business stands out from the crowd. As a matter of fact, many businesses fail because they choose a generic name or an overly-used catchphrase. To avoid this, come up with a unique and short name that will fit easily within a headline. Then, find a way to incorporate this name into your marketing material, whether this is a business card, email signature, or social media handle. Keep in mind: you can’t use this name for anything else other than your company!
After you’ve chosen a niche, the next step is to consider what name you’ll use for your company. This is important because you don’t want to choose a name that is already taken or that doesn’t fit your brand. If you’d like, simply Google the name you’ve chosen and see what comes up. If nothing comes up, then this is the perfect opportunity to register your company name with Google.
3. Choose a Domain
Once you’ve chosen a name for your company, it’s time to pick a domain for your website. The right domain will make all the difference in your online marketing efforts. To start, try and find a.com domain name that is as specific as possible to your niche.
For example, if you’re in the health food niche, then you might want to consider foodsforhealth.com or healthyfoodtips.com. These are just a few of the thousands of domains that fit this niche.
The above domains aren’t registered or reserved, so you have the opportunity to choose one that’s already available. If you’d like, check out these starter kits that contain a.com domain and hosting to get you up and running.
4. Sign Up For Email Alerts
One of the simplest ways to attract and engage new customers is to let them know you’re out there with a newsletter or email alert. You can use tools like MailChimp or HubSpot to do this. Signing up for these alerts is free, and they can often provide you with valuable information that will help you grow your business.
As a matter of fact, you can even use these free tools to create customized email blasts to target specific groups of people you’ve defined based on their interests. For example, if you’re running a weight loss blog, then you might want to create an email alert that delivers healthy recipes to people interested in healthy food.
5. Start Building Your Email List
You need an email list to be able to send out regular email updates to your subscribers. You can use tools like MailChimp or AWeber to easily create and grow a list of subscribers. Once you have a list, you can use tools like Harvest to connect with your subscribers on social media platforms and other websites.
Now, you might be thinking, “well, that’s it? Just build a list and start emailing people?” Not quite. There are a variety of ways you can use email marketing to grow your business. For example, you can:
- Offer special discounts to people on your email list
- Send out periodic emails with tips and hacks to help your subscribers be more effective
- Get people to join your email list by offering a freebie or a special offer
- Let people know about upcoming events or publications that relate to your niche
- And the list goes on
If you decide that you want to follow the tried and tested route of traditional marketing, then the first step is to create a website. You might want to create an online store, blog, or all of the above. Next, find a way to get the word out about your business. This could mean using free tools like Google Adwords to gain online exposure or paying for commercials on YouTube or other websites.
Once you have a small audience, then you can put in place a strategy for content creation. The goal is to create original and valuable content that will keep your audience engaged. This content could take the form of a whitepaper, detailed review, article, or podcast. It’s important to find the right platform for the content you’re creating. If possible, find a niche and build a following there.
You should also consider using tools like SurveyMonkey, Swagbucks, OneOpinion, or Ipsos iSay to conduct online surveys and get feedback from your customers.
Above all, make sure you have a business email address that is associated with your website. Then, you can start creating marketing material and sending it out to prospective customers via email.