Selling Avon Products Online doesn’t have to be hard. Thanks to affiliate marketing, which allows you to promote brand-name products without having to spend thousands on inventory, you can launch a successful online store selling Avon Products just like any other company.
To get started, you’ll need to decide whether you’re going to sell Avon Products direct from the brand or from an affiliate partner. Once you’ve made that decision, you can determine which products to promote and how. Let’s take a look.
Brand-name Or Affiliate?
The first decision you’ll need to make is whether or not to sell direct from the brand or to a third party. Essentially, you’ll be choosing to either purchase Avon Products or to promote them, but you won’t be able to do both. This decision will greatly influence the products you choose to promote and the amount you spend on promotion. Let’s explore the differences.
If you decide to go the brand-name route, you’ll have access to a wide selection of products, ranging from skincare and hair-care products to fragrance and body lotion. Additionally, you may be able to get discounts and complimentary products from the brand. Finally, you’ll have full control over the marketing and selling of the product, meaning you can set your own prices and don’t have to worry about losing money due to the purchase of a large inventory. If you decide to go the affiliate route, you’ll have to choose from one of the many reputable affiliate networks that advertise and earn money from brand-name products. Once you choose an affiliate network, you’ll have access to thousands of products that you can promote and earn money from. You won’t be able to choose which products to promote or discount, as the platform handles all of that, but you will have full control over the amount of money you earn and how you promote the products. Typically, you’ll earn a commission on each product you bring in, regardless of whether or not you’ve sold the product yourself. The advantage of the affiliate route is that you don’t have to maintain an inventory of any kind, as the products you promote will be shipped directly to your customers from the brand. The disadvantage is that you won’t have the same level of control over your product as you would if you were directly purchasing the item from the brand.
It’s always recommended that you go with the affiliate route initially, as you won’t have to worry about stocking inventory or fulfilling orders. Once you establish good customer relationships with your customers, you can consider switching to the brand-name route and taking advantage of the in-house promotions the brand offers. Essentially, the advantage of going with the brand is that you’ll be able to take advantage of their promotions and discounts, as well as maintain full control over the pricing of the products you promote. The disadvantage is that you don’t have the same flexibility with regards to the products you promote as you would if you were solely purchasing them from a manufacturer or wholesaler.
The Role of Product Selection
The next step is to determine which products you’re going to promote. Like with any other business, you’ll need to consider what products you have that your customers are looking for, as well as what products you know the platform can promote effectively. To start, you might want to promote skincare products or hair care products, as these are some of the most popular products sold online. If you’re new to online selling, you might also want to choose products that are a part of the affiliate program offered by the platform you choose to work with, as it will make it easier to get started and provide you with training material to help you become an expert at promoting products online.
The goal is to choose products that you think will be valuable to your customers. You don’t want to choose products that nobody is searching for or wants, especially if you’re going to be losing money on every sale you make. There are a variety of tools you can use to find the products your customers want, including Google Trends and Store Inspector, a feature designed exclusively for Shopify merchants.
The Art Of Scarcity
One of the most valuable tools you can have in your arsenal as a digital marketer is The Scarcity Principle. Simply put, the scarcity principle says that people are more likely to buy something they can’t have, especially if it’s associated with a great deal. For example, if you’re selling a pair of shoes for $10 and somebody comes to you and says they want to buy the pair you have in stock, but they can’t have the same style, how do you feel about providing them with that pair for the $10 they’re offering? You might feel a little guilty, but your shoes might end up being your best friend in terms of generating sales. You’ll want to keep your customers satisfied so they come back for more and more products, as well as encourage them to spend more money. To do this, you can create scarcity by including a limited time offer or a limited quantity offer for specific products. Some brands, such as Avon and Newman’s Own, use limited editions or ‘one-of-a-kinds’ that are only available for a certain period of time, or in limited quantities. Limited edition garments and accessories, as well as exclusive fragrances and perfumes are other examples of products you might want to promote that employ the scarcity principle.
Affiliate vs Brand
Even though you won’t be able to sell direct from the brand, you can still utilize the support of the brand, whether it’s through special offers or perks for being an affiliate. There are a variety of ways brands support their affiliates, and some of the more common ones include offering special discounts or making a referral payment when a customer makes a purchase. You don’t have to be an affiliate to participate in these offers, and in fact, most brands prefer to work with independent salespeople to maximize their affiliate reach. The key is to find a way to incorporate the support of the brand into your marketing material so that it doesn’t seem like a hard sell.
Selling Avon Products online doesn’t have to be hard. Thanks to affiliate marketing, which allows you to promote brand-name products without having to spend thousands on inventory, you can launch a successful online store selling Avon Products just like any other company.