If you’re new here, you may be wondering what is digital marketing and how it relates to your business. According to HubSpot Blogs research, 66% of customers search for products and services online before buying in stores. So, if you’re not online, you’re losing out on a lot of potential customers.
Marketing is evolving. Thanks to platforms like Google Ads and Facebook Audience Network, it’s possible to target the right audience and engage with them online.
But while it’s exciting to have more control over your marketing efforts, that also means you have more responsibilities. You can’t just set up a Facebook ad and check for results. You have to measure the effectiveness of your campaigns, and stay accountable for your performance.
In this article, we’ll cover three strategies for measuring and optimizing your online marketing campaigns.
1. Collect Quantitative Data
The first step to effective marketing is reliable measurement. If you want to find out how effective your campaigns are, you have to analyze the results and set more optimal goals for the future.
You can start by collecting as much data as possible about your visitors. Even if you don’t have enough cash to hire a market researcher, you can still use tools like Google Analytics to track the behaviors of your website’s visitors. With this platform, you can build custom dashboards that help you measure the performance of your content and campaigns over time.
The good news is that these tools are free. You just need to set them up correctly. In most cases, the installation process is straightforward and only takes a few minutes. You can then begin monitoring your analytics and taking actions to improve your results.
Some marketing campaigns generate more revenue than expected. For instance, a campaign that encourages people to download a whitepaper generated $14,000 in website traffic and $5,000 in sales from 22,000 downloads. But the cost of that campaign was $4,500 in digital marketing fees.
On the other hand, another campaign for a popular merchant that focuses on driving conversions via e-mail generated $600 in sales from 100 e-mails compared to the $500 budgeted for the campaign.
Knowing how much each strategy cost you and what you learned from each campaign is essential in setting the right online marketing strategy for your business.
2. Use Creditors To Your Advantage
Not all vendors are created equal, and not all debtors are good debtors. Just like with any other type of financial instrument, there are good times and bad times to hedge your bets with a credit instrument. That’s why it’s important to understand what type of credit you’re using and how to maximize its benefits.
For example, there’s the Creditors’ Advantage credit card that earns you points and rewards when you make a purchase. If you’re looking for a simple way to make sure you get your moneys worth, this could be a good option for you.
Then, there’s the Citi Simplicity Visa, which is accepted at more than 150 million locations worldwide. If you’re looking for a card that can be used at millions of venues, this could be the one for you. Or, if you’re looking for a credit card that provides international travel, the Citi Prestige Visa could be the one for you.
3. Track The Future Of Your Marketing Channels
As a marketer, you’ll be faced with the task of convincing businesses to invest in your products or services. But why should they believe you? It’s not enough to have a great product or service. You have to prove that it’s the best in its class. And to do that, you need to measure the results of your campaigns and analyze the data. This way, you can prove to potential customers that you’re the best person for the job.
Luckily for you, we have several tools to help you track the futures of your campaigns. For example, Google Analytics provides you with a plethora of data, like traffic sources and demographics, on your website. If you know how to utilize this information, you can get a good idea of how effective your various content strategies are.
But tracking results on your own may be difficult. Unless you have a large audience, it can be tricky to tell whether your efforts are paying off or not. In these cases, you may want to consider using a tool like HubSpot Analytics. With this tool, you can connect all of your marketing channels (like Google Ads, Facebook Ads, and Snapchat) in one place. It then automatically pulls in the data from across those channels, allowing you to easily follow the results of your campaigns. So, whether you’re a CMO or an individual marketing manager, tracking the future of your marketing channels with HubSpot Analytics will not only help you prove your worth, it will also make you a better marketer.