How to Market Your Network Marketing Business Online

So you’re thinking about launching a network marketing business – perhaps you’ve been inspired by the success of prominent entrepreneurs such as Richard Simmons and Gary Vaynerchuk, or the booms in digital marketing and social media which empowered millions of people to take control of their own lives and finances.

You’ve decided to pursue network marketing and are curious about how to market your business. Where do you start? How about with Google – the most popular search engine in the world that powers a massive proportion of desktop and mobile internet usage?

You can use Google Search to discover existing content that relates to your niche, and to surface the most engaging and authoritative information to your audience. But to capture the attention of prospective customers in a completely new and unfamiliar context, you need to embrace the power of video content.

Here’s why.

Video is Now

If you’ve been following the news, you’ll know that video is now occupying a central position on the web. From TikTok and YouTube which are home to millions of short-form videos; to the hundreds of millions of hours of video content watched on Amazon Prime Video every month; to the fact that more people now consume video content than they do read text on their mobile phones (74% vs. 63%, respectively).

The trend is clear – video content is popular, accessible, and can be engaging and informative.

Videos Increase Engagement

If you’re reading this, I assume that you’ve at least glanced at my statistics above and can therefore appreciate the value of video content in growing a business. Why? Videos allow you to connect with your audience in a more personal and engaging manner than you can in a text-based format.

With videos, you can demonstrate empathy, demonstrate thought leadership, explain a complicated concept in a simple and engaging manner – anything you wish, really. And what’s more is that your audience can see how you do all of these things, which means your channel can become more engaging.

Videos Improve SEO

Just like with all other content on the web, search engine optimization (SEO) is important for videos. If you want your videos to reach the maximum number of people and be found by potential customers who are searching for your product or service, you need to incorporate SEO strategies into your videos’ content.

These are essentially techniques that can help search engines understand your videos’ content better, and thus help your videos to be more visible and engaging to prospective customers. Some of the things you might do to improve SEO for your video content include:

  • Creating a great title for your video
  • Adding descriptions
  • Uploading relevant images
  • Featuring videos of people talking about your product or service
  • Interlinking between your various platforms (blog, social media, etc.)
  • Nurturing an email list of potential buyers (if you choose to do so)
  • and Much More!

No matter what stage you’re at in your business’s development, video content will help you to gain credibility, build trust, and ultimately, grow your business in a meaningful way.

Key Takeaway

So what does all of this mean for you as a network marketer? In a nutshell, it means you need to start producing video content now! Why? Because videos can help you to connect with your audience, establish your expertise, and ultimately, grow your business. If you want to learn more, here are just a few places you can begin.

Vlogger

This is a person who regularly films and publishes short-form videos on the internet. Think of vloggers as the YouTube equivalent of Instagrammers who prefer to film and post short-form videos of daily life.

You can incorporate vlogging into your content strategy in a number of ways, such as:

  • As a stand-alone content type
  • To accompany a blog post
  • To highlight a key message
  • To provide tips and advice
  • To show how others are achieving success in your niche
  • And Much More!

Each one of these videos can then be accessed and consumed by an audience who might not have otherwise found your content. Publishing video content on a regular basis can also function as an effective content marketing strategy in and of itself.

Showcase

This is a video series that highlights different companies, people, websites, and their products in a step-by-step format. Think of showcase videos as the instructional YouTube videos which teach you how to do something new or existing products/services in a simplified manner. Creating showcase videos for your business is a content strategy that can help educate your audience on how to use your product or service, or show you in action.

You can incorporate showcase videos into your content strategy in a number of ways, including:

  • To demonstrate how to use your product or service
  • To showcase industry leaders and experts
  • To introduce your audience to supporting products or services
  • To showcase how other businesses are achieving success in your niche
  • To highlight a campaign or initiative
  • To raise brand awareness
  • And Much More!

Each one of these videos can then be accessed and consumed by an audience who might not have otherwise found your content. Publishing video content on a regular basis can also function as an effective content marketing strategy in and of itself.

How to Pitch A Video

Whether you’re a seasoned marketer or just getting your feet wet, pitching a video can be a daunting task. After all, you’ve got limited resources (time and money) and you want to secure as high a return on your investment of both as possible.

There is, however, a formula for effective pitching. According to video experts at HubSpot, you need to follow these nine steps to pitch a successful video:

  • Set the right tone and objectives for the video
  • Identify the target audience
  • Develop a compelling reason to offer the video
  • Pro-actively reach out to potential customers via email, social media, and other platforms
  • Create a strong call-to-action (CTA) at the end of the video
  • Measure the success of your video pitch
  • And Much More!

By taking the time to plan and execute these steps, you’ll dramatically increase the likelihood of securing video production and distribution deals which can then be used to empower your business to grow.

Create a Vision and Set A Course For the Video

As a video marketer, you’ll inevitably come across situations where you’ll need to make urgent decisions without much time to spare. When this happens, you’ll have to immediately put your thinking cap on and come up with a game plan to tackle the situation.

To create a vision for your video, begin by considering what you might want your video to achieve. Maybe you want to inspire people to start their own businesses or provide tips and advice on how to do so. Whatever it might be, having a video vision in mind will make the process of creating a plan much easier.

Make A Plan For The Video

Having a plan for your video is essential. You wouldn’t drive off a cliff without one, would you? If you want to secure video production and distribution deals, you’ll need to plan the following:

  • Who will the video serve?
  • What are the video’s goals and objectives?
  • How will you measure the success of your video?
  • What distribution platforms will you use?
  • And Much More!

This plan will form the basis of your communication strategy for pitching the video – i.e. the plan you’ll use to email potential customers, the pitch deck you’ll use to present the video to investors, and the strategy for social media usage (if you choose to engage on social media).