How to Market Online Gambling Affiliate Marketing

In this blog post, you’ll discover the key techniques and best practices used by today’s leading online gambling advertisers.

Set A Budget

You may have heard the term ‘affiliate marketing’ and wondered what it meant. Well, in simple terms, affiliate marketing is when someone promotes a product or service for financial gain. In return, they’re rewarded based on the sales they bring in. Most companies that engage in affiliate marketing also have additional online gambling accounts that they use to track performance.

While it’s perfectly acceptable to be engaged in affiliate marketing without having a poker website or online casino to display ads on, having a few additional accounts that you can use for testing purposes is highly recommended. This will allow you to track how different banner ads perform across various marketing channels.

The more channels you can track, the better. This way, you can determine which ones are most effective and build upon those for future marketing campaigns.

Determine The Best Performance Metrics

You’ve got a budget to consider, and you don’t want to waste money on ineffective or poorly performing channels. To ensure you’re making the right investment of your time and money, you need to have clear and measurable performance metrics. The better you can determine what these metrics are, the better your chance of success.

The most effective metric to consider is click-through rate (CTR). When a potential customer clicks on an affiliate link or banner ad, the advertiser pays the affiliate per click. Affiliate marketers usually measure their performance based upon earnings (income less expenses = profit). However, instead of focusing on income, you want to track clicks because these are the votes of confidence that you as an affiliate marketer can leverage to grow your business.

Another effective metric to consider is conversion rate, which represents the number of leads (or potential customers) that became real buyers of the advertiser’s product or service after being exposed to the ad. This metric is also known as ‘action ratio’ or ‘conversion rate.’ Simply put, the higher the conversion rate, the better. This metric can be heavily influenced by the quality of leads or potential customers that you’re tapping into through paid advertising. For example, if you’re running ads on Facebook, you may encounter a wide array of people from which to choose. Most online gambling sites limit participation to residents of a given country because of legal restrictions. If you’re finding that many of your potential customers are ignoring your ads because they’re legally prohibited from participating in your product or service, you may want to consider expanding your target audience to include people located in other countries.

Create A Product Or Service To Market

If you’ve decided that you want to get into affiliate marketing, you’ll need to consider creating a product or service to market. In most cases, marketers will recommend that you launch a product or service that’s already relatively popular within your target audience.

One way to easily determine the popularity of a given product or service is by performing a quick online search on Google or another search engine. Simply enter the name of the product or service in the search bar, and you’ll be presented with a list of websites that are already covering the topic. The higher the domain authority of the websites that are returned in the search results, the more reputable the source and the greater the likelihood that you’ll generate a profit from affiliate marketing.

If you decide that creating a physical product is too complex or expensive, you can also opt to create a digital version of your product. An example of this would be a software product that you can sell online. This way, you can provide the same value to your customers without having to create a physical copy.

If you decide that affiliate marketing is the right choice for you, then pick one or two of the most popular products in your niche. Once you’ve established yourself as an expert in the field, you can branch out and begin offering your expertise to potential customers via affiliate marketing.