It is no secret that eBay is one of the biggest and most popular online marketplaces, and for good reason! With an incredible global reach, cutting edge tools, and an incredible reputation for security and customer service, eBay is the perfect place for businesses of all sizes to go for procurement of goods and services, and for individuals to do online commerce.
But for all its popularity, eBay is a difficult platform to master, especially if you’re looking to break into the industry. There’s a lot to learn, and if you’re looking to start your own business or are just looking to augment your existing knowledge, it can be difficult to know where to start.
Fortunately, there’s a wealth of information out there on the internet that can help aspiring online marketers and business owners get started. In today’s blog post, we will outline 12 of the most useful and informative things you can learn on eBay for your business.
The Basics Of Online Marketing On eBay
No matter what platform you decide to use for your business, it is essential that you understand the basics behind digital marketing, SEO, and SEM (search engine marketing). All of these have been implemented on eBay, so you can dive right in and start learning.
Here’s some general information about each of these three platforms and how they work together:
1. SEO (Search Engine Optimization)
SEO, or search engine optimization, is all about getting your web content (websites, blogs, etc) to show up in Google’s search results when someone searches for keywords or phrases that your web content is optimized for. Essentially, SEO is a form of online marketing that can help your website gain a larger audience and become more influential.
SEO can be a bit difficult to master, but with a little effort and knowledge, you can certainly achieve impressive results. First, you need to make sure that your web content is relevant for people searching for your product or service. For example, if you are an online marketplace, you will want to ensure that your web pages contain the right keywords and phrases to appear when someone types in a search bar on their smartphone.
There are various tools and platforms available that can help you find the right keywords and ensure that your web content is always optimized for search engines. If you’re looking to get started, we would recommend that you try Keyword Planner, a free tool from Google that can identify the most popular keywords and phrases related to your niche.
2. SEM (Search Engine Marketing)
SEM, or search engine marketing, is pretty much what it sounds like: marketing your product or service through paid advertisements on search engines like Google.
Since SEM is all about paid promotions, you’ll need to learn how to implement a PPC (pay per click) campaign. There are many different PPC tools and platforms from which you can choose, but for the sake of this article, let’s assume you’ve decided to use Google AdWords.
You can certainly learn a lot from just setting up a PPC campaign on Google AdWords without having any prior experience, but if you’re looking to get into the field, it can be beneficial to learn how to use more advanced features provided by Google AdWords. For example, you can set up custom audience targets, create various ad groups, and track the performance of your ads down to the dollar.
3. Digital Marketing
Last but not least, we have digital marketing, which is essentially the umbrella term for SEO, SEM, and other similar platforms. If you’re looking to get started in marketing or simply want to learn more, it might be a good idea to read the previous two articles first.
With a digital marketing certificate from the Exmark Group, you will learn everything from basic digital marketing tactics and strategies to inbound marketing and analytics. Whether you’re a seasoned marketer or simply want to gain more knowledge, a digital marketing certificate can certainly help you get there faster!
So, as you can see, there’s a lot to learn on eBay, and with careful study and planning, you’ll soon be able to implement effective marketing strategies to grow your business.
In the next section, we will dive into specific strategies and tactics you can use to grow your business on eBay.
The Anatomy Of A Product On eBay
When you choose to sell your products or services on eBay, you are essentially setting up a storefront for your business. Just like a traditional store front, you can have a variety of products (called listings) that you can promote and sell online via email marketing, social media, and organic search engine results.
You can use a tool like Google Analytics to track the performance of your storefront and see how customers interact with your products (known as conversion tracking). Using this analysis, you can determine what products are bringing in the most money and concentrate your efforts on expanding your product line in that particular direction.
The Anatomy Of A Product On Etsy
Etsy is effectively a hybrid marketplace—part social network, part e-commerce—which makes it a bit more difficult to fully grasp the inner workings of a product on Etsy. However, with a bit of patience, you can certainly find your way around the platform and understand what is happening.
From the outside looking in, it can seem like an odd combination of Facebook and e-commerce in which users create and sell their own products. What this essentially means is that individuals can have their own stores on Etsy where they can list and promote the products they create. While browsing someone’s shop, you will occasionally come across a product that is for sale on Etsy, but the owner has actually set up their own storefront somewhere else, typically a digital marketing agency’s website or blog.
This method of having a secondary website is called “shadowing” and can be a very effective technique for expanding your reach and gaining more customers. Essentially, by creating a secondary website with a similar name and domain to your original store front, you are essentially tricking search engines into believing that your secondary website is a continuation of your original store. When users enter your original store’s url (e.g., mystore.com) into their browser, they will be re-directed to your secondary website (e.g., mystore.com/blog).
How To Research Products For Sale On eBay
When you are deciding which products to offer for sale on your eBay store, it is important to do your research first. Just like when you’re exploring brick and mortar stores to get your hands on the goods, you’ll want to familiarize yourself with the online communities that exist for various niches. Researching the popularity of different products and comparing this to your anticipated profit margin can help you find the best possible deal for your business.
For example, let’s say you are selling dog food on your eBay store and you’ve determined that organic dog food is the best option for your customers. In this case, you would want to enter “organic dog food” into the search bar on eBay to see what comes up. Doing this will provide you with a ton of results, the majority of which will be for organic dog food suppliers. If you decide to go with one of these suppliers, you can be sure that you are getting quality products that are also sustainable.
Additionally, you can also enter the name of a well-known brand into the search bar, and if they’re on eBay, you’ll see their products featured prominently.
How To Create A Winning Listing
In addition to putting up a storefront to promote your products, you will also need to create a listing for each product you decide to sell on eBay. Just like the name suggests, a listing is where you’ll put all the information about the product (including its specs, photos, videos, pricing, discounts, etc.).
When you create a listing for a product, you are essentially setting up a bait and hook routine in which you are “angling” for potential buyers. Essentially, when a user sees your product listed on eBay, they will automatically click on the ad (called a “link”) to learn more about it.
Once the user clicks on the link, they will be presented with more information about your product in the form of a small article or a video.
This is where your product’s “catch” comes in: you’re essentially trying to convince the user to buy your product by using a combination of price, reputation, and delivery time to convince them.
By understanding the different types of products that are for sale on eBay (known as “marketplaces”), you can choose the right one for your business.