Many businesses have recognized the value of an online presence, and have taken the step to establish an online marketing budget. Having a web page, social media accounts, and email marketing are all essential for any business, however, having an online presence does not mean that you need to be limited to using these services solely for business purposes. In fact, you can take advantage of the digital nomad lifestyle and use your resources to grow your personal brand.
There are plenty of services that you can integrate with your email marketing, web page building, and social media platforms to help you establish and grow your personal brand. In this article, we’ll discuss how you can use these tools to your advantage and create the perfect digital nomad lifestyle for yourself.
A Steady Stream Of Income
For years, many businesses have relied on traditional marketing methods to grow their presence online. As social media platforms have changed the game, many marketers are still assessing the value and figuring out how to use these new tools effectively.
What is clear is that having a personal brand means establishing a steady stream of income that can scale with little effort. If you’re looking to learn more, here are a few ways to grow your personal brand and establish an online marketing budget:
Monetizing Your Lifestyle Blog
If you’ve always wanted to write a book, establish a travel blog, or launch a fashion line, you can make these dreams a reality and earn passive income from multiple income streams.
The ideal scenario for many businesses looking to establish an online marketing budget would be to use a combination of the above to become a full-time digital nomad. With so much talent available online, there are plenty of opportunities for the right individual to establish themselves as an expert in their industry. If you can use your talents to your advantage, you can create a steady stream of income that can scale with little effort.
Consulting, Affiliate Marketing, And Blogging As A Full-time Job
Blogging has always been a popular choice for busy individuals and online entrepreneurs who want to establish an income stream, develop their personal brand, and build a community. For many businesses, establishing a blog is a great way to draw in potential customers and gain valuable insights into consumer behavior.
If blogging isn’t right for you, you can take advantage of the other two options below to become a successful digital nomad.
If you’re a business or brand seeking expert advice, you can hire a freelance strategist to help you develop a marketing strategy for a specific project. In some cases, you may need an in-house expert to help you assess your social media platforms, determine which ones to focus on, and develop a content plan.
The advantage of hiring a consultant is that you can be certain that they will only promote your projects and brands that they believe in, and that they will work hard to ensure that your objectives are met.
If you’re a brand or business that seeks to sell a product online, you can launch a blog that focuses on in-house affiliate marketing. Essentially, you’ll be promoting other people’s products and earning a commission when a customer purchases a product that you promoted.
You can also consider exploring affiliate marketing options with third-party platforms that don’t require you to build your own website. For example, you may want to sign up for a free account on affiliate network such as Share-A-Sale or Mega-Merchant Club. These platforms allow you to connect with retailers, brands, and publishers to promote their products and earn a commission when a purchase is made.
If you’re interested in pursuing affiliate marketing, consider these tips to succeed as a digital nomad.
Establish A Marketing Budget
Once you’ve decided to pursue the entrepreneurial lifestyle, establishing a marketing budget is an essential part of your plan. This will include items such as website hosting, domain names, social media accounts, and email marketing.
Many entrepreneurs and businesses lack the resources to fully establish an online presence, however, with a little planning and a steady stream of income, you can have all that and more. Remember to factor in the cost of building a brand – both online and off – as part of your overall budget. This is especially important if you want to take your personal brand global. Building a brand is a lengthy process that could cost you thousands of dollars.
Choose Your Platforms Carefully
When choosing which social media platforms to utilize, it’s important to consider the purpose of the channel and the size of your audience. If you’re seeking to attract a worldwide audience, consider creating multiple accounts on platforms like YouTube, Instagram, and Snapchat to reach your desired demographic.
Each of these platforms has an advantage and disadvantage, so think about what you want to achieve and which one suits you best.
Use Analytics And Measurement Techniques
Even if you have a wonderful idea for a blog or product, without properly analyzing and measuring its success, you’ll never know if it’s truly valuable. Analytics and measurement are essential to any business or brand, however, many entrepreneurs still lack the time to implement these tools effectively.
Fortunately, there are several Google Analytics and measurement tools that you can integrate with your various platforms to make this process easier. Many businesses don’t have the time to run multiple tests, so having these tools as part of your workflow is vital. Even if you’re new to the world of analytics, these tools will make the process much simpler and offer a lot of insight into the performance of your blog or online presence.
Your blog or website isn’t meant to be a one-stop-shop for all of your marketing needs, rather, it should be a source of inspiration for creative ideas. If possible, seek out other businesses, bloggers, and websites that are doing particularly well, and study their methods to see how you can improve your own game. If you want to be able to establish yourself as an expert in your industry, you’ll need to put in the time and effort to become an expert in the matters of blogging, social media, and email marketing.