You may be familiar with the term ‘word of mouth marketing’ (WOMM). This is the process by which people tell each other about your products and services, or the products and services of your competitors. In digital marketing, this process is known as’social media marketing’ or’share marketing’.
While the concept of WOMM is as old as advertising itself, the practice of share marketing has changed dramatically over the years. Back in the day, people would literally walk into businesses and tell the owner about the great service they’d received or the product they’d bought. These days, with everyone having a digital presence, word of mouth takes place entirely online.
So how do you do share marketing online? We will discuss six ways to achieve success with your share marketing strategy.
1. Create compelling content.
You are creating content for someone’s consumption. This could be a buyer, a real person who just lands on your page, or it could be a robot that follows your every click. Whatever the case, you are always in control of the message and the content. This makes it much easier to engage an audience and get them to engage with you.
You can create online content in a variety of ways. You can write a blog post, make a podcast, or shoot a video and post it on social media. You want to make sure that the content you create is compelling. If someone is reading or listening to your content, they will want more. You can also use online tools like Google AdWords to gain more insight into who your audience is, what they want, and how you can better serve them.
2. Use keywords in your content.
If you are aiming for search engine optimization (SEO), you must remember that Google, Bing, and other search engines do not always favor websites with large amounts of content. In order to appear in the search engine results for your chosen keywords, you must include them in your content. This is usually accomplished with the use of different keywords in the content itself. For example, if you are writing a blog post on ‘travel inspiration’, you will want to include these keywords in your post to ensure that your blog appears when someone is searching for ‘travel inspiration’ or ‘luxury travel inspiration’ (note the use of the keyword ‘travel’).
If you are aiming for organic search, which doesn’t have to do with paid search, you can use ‘long-tail’ keywords. These are terms and phrases that are a bit more specific than your typical keywords. Sometimes, people will misspell or use incorrect variations of these keywords. Using ‘long-tail’ keywords can help ensure that someone finds your content when they are searching for your chosen terms. For example, if you are writing a blog post on ‘travel’, you may want to use phrases like ‘best travel apps’ or ‘top travel apps 2018′ to draw in potential readers.
3. Use social media.
The term ‘digital marketing’ encompasses many different methods and platforms. While some businesses still rely on print ads, direct mailers, and billboards, others have shifted to online marketing and social media.
The advantage of using social media is that it allows you to engage with prospective customers and share relevant content. You can use the various social platforms, such as Facebook, Instagram, and Twitter, to build and grow your audience. You can also use these platforms to send out targeted marketing messages to people who would be interested in your products or services.
You can set up automated social media posts from your website using software like Hootsuite or Buffer. You can use these posts to keep in touch with customers and to provide them with valuable information about your business. For example, if you are running a hotel business, you can use social media to promote special discounts that you are offering on your website to people who follow you on social media.
4. Build a community.
You can utilize social media to create a space for people with shared interests. If you are active on social media, you can start to build a network of people who share your interests. You can use platforms like Twitter to find and follow people who share your interests. You can also use platforms like LinkedIn to find people who can help you advance your career. If you create a space where people with shared interests can come together, you can encourage them to tell others about your business. Through simple interaction tools like polls and forums, you can create a space that is engaging and easy to use.
If you are looking for even more ways to engage with your audience, consider using a tool like SurveyMonkey to create a short survey to gather important feedback. By doing this, you can ensure that you are always gathering important feedback that will serve to improve your business.
5. Measure the success of your strategy.
It is essential that you measure the success of your share marketing strategy. Just because you have launched a campaign on social media doesn’t mean that you will automatically begin to see measurable results. You must continue to monitor and analyze the performance of your social media strategy. This will help you determine the best times and places to post, as well as help you gauge the success of your campaign.
To measure the success of your strategy, you can look at many different aspects. First, you can measure the sheer number of engagements–that is, the number of times your content was shared or re-blogged by other users. You can also track the type of content that is most effective in gaining online traction and where you should focus your efforts. Finally, you can look at the performance of different channels and determine which ones are delivering the best results. By understanding these metrics, you will be able to determine how effective your strategy is and where you can improve.
6. Make changes and adaptations as needed.
While you are trying to figure out the effectiveness of your share marketing strategy, you may find that it isn’t working well for your business. If this is the case, you can make changes and adaptations as needed. For example, if you discover that blog posts about your industry are performing the best, you may want to consider creating more content like this. Or, if you find that videos about your industry are doing the best, you may want to consider creating more videos.
As you gain experience with your share marketing strategy, you will no doubt find that there are numerous ways in which you can further improve its effectiveness. Looking for ways to make your strategy work harder? Visit SharingU for additional resources and information on how to get started.