A marketer’s dream is to have all their campaigns running smoothly and being able to measure the success of their investments in analytics. Unfortunately, in reality, this is not always the case. Marketers have to deal with a variety of issues that can arise, from setting up automated email campaigns to dealing with outdated email marketing software and analytics packages that aren’t keeping up with the times.
At HubSpot, we want to make email marketing easier for our users. So, we’ve curated this guide to show you how to set up automated email campaigns, write effective email marketing emails, and track the results of your efforts in HubSpot.
Set Up Your Automated Campaigns
Do you have a big list of email addresses that you’ve bought or collected over time? Whether you’ve got a list of customers or contacts, or an email list of subscribers, you can use this list to automate your email marketing.
With automated campaigns, you can take advantage of tools like A/B testing and segmentation to send different messages to different groups of people. This can help you identify which variants of a message work best for your target audience, and help you optimize your emails for impact.
For example, if you’re sending an email campaign to promote a new product or service, you might want to try a few different subject lines to see which one generates the most interest. With automated campaigns, you can test out a few variations of the subject line and gauge the results in real time.
Additionally, you can use tools like HubSpot’s Data Studio to segment your contacts based on their interests, age, gender, and other demographic information. With this information, you can craft more personalized, relevant messages that will resonate with your audience.
Avoid Email Clutters
When people get frustrated with email marketing, it’s usually because they don’t want to get bombarded with hundreds or thousands of emails every day. For campaigns that involve sending emails frequently, such as automated ones, this can be particularly problematic.
To make sure your emails don’t get marked as spam, implement a few measures to avoid email clutters.
- Send your emails from a trusted domain
- Use a reputable sender service
- Keep your emails short and sweet
- Use a professional-looking template
- Personalize your emails
- Use a different email for different things
Find Your Signature Sque
With so much information available online, people are becoming savvier when it comes to avoiding advertisements. So much so that they’re able to identify and avoid email scams with ease. To ensure your emails aren’t marked as spam, you’ll want to hide your corporate emails and use a pseudonym for your signature.
An easy way to do this is to use the
From field in Gmail, Yahoo, and other webmail clients to sign your emails. Doing this also helps prevent your emails from being blocked by the receivers’ spam filters.
Evaluate The Results Of Your Efforts
One of the most frustrating parts about being a marketer is trying to figure out what worked and what didn’t. To make this process easier, you can set up automated email campaigns for a subset of your audience. Then, you can analyze the results of your efforts in real time.
To learn what aspects of your campaign worked and which ones didn’t, you can look at the metrics within Google Analytics.
This way, you can see how many people opened your message, how many clicked on a specific link, or how many people expressed interest in a particular product or service.
As a marketer, you’ll eventually come across things that don’t work and need to be revised or adjusted. Having a history of success and easily accessible performance metrics will help you determine what changes you should make to improve future campaigns.
Additionally, if you’re not seeing the results you want from your efforts, it’s time to review your email marketing software or strategy. Is your email list growing but you’re not seeing the engagement you want? Has the subject line of your last pitch changed the tone of your emails?
These are all questions you can ask yourself to determine whether or not email marketing is the right fit for your product or service.