How to Do Marketing Research Online

If you’re looking for solid advice on how to do market research for your products and services, you’ve come to the right place! In this article, we’ll tell you everything you need to know about doing market research online, including tips on how to make the most of various platforms.

Where Can I Conduct My Research?

The first thing you’ll want to do is figure out where you can conduct your research. You have a few options here, depending on whether you have a budget and what type of research you want to do. If you’re looking to do some focused research to find the right niche for your product or service, you can use various tools to help you find just that. One of the most popular being Google Trends.

For instance, say you’re trying to create a tool that helps people discover podcasts they’ll enjoy. You could use Google Trends to explore interest levels in different regions of the world, or by interest topics such as news, sports, technology etc. You could use Google Trends to find the interest levels in different regions of the world for any topic you’re interested in, such as podcasts, news, sports, travel, science, technology, health, money, and career. You can also use the tool to explore the interest levels over time.

How Do I Conduct My Research?

Once you’ve decided on a suitable location for your research (see above), you can move on to the next step which is choosing the right method for your research project. You have three main options here:

  • Conducting interviews
  • Taking survey samples
  • Going to market

Let’s discuss each of these methods in detail:

  • Conducting Interviews
    • One of the most popular ways to conduct research is by interviewing key individuals in my target audience. When it comes to product marketing, this usually means individuals who either have knowledge about or are using the product you’re promoting. The more interviews you do with varying opinions, the stronger your study will be. You can also use these interviews to further segment your audience into different groups and take appropriate action.
    • The catch with this method is that you’ll usually have to pay for each individual interview. This can get rather expensive if you want to do a lot of interviews. Although, there are various free tools like Google Docs that make it easier to have group interviews. In these group interviews, it’s often easier to get a variety of opinions rather than just one.
    • Taking Survey Samples
      • An alternative method to interviewing is to take a survey. These are question-and-answer sessions where you have to fill out a form with your answers. You can find online survey tools or you can use tools like Survey Junkie to arrange in-person interviews.
      • Another thing to keep in mind is that you might not be able to depend on survey results too much, since people might answer differently based on their experiences. Even if the results are similar, the answers might not be what you’re looking for.
      • These days, taking a survey is less expensive than conducting interviews. You can either find respondent-tracked surveys or you can use tools like Survey Junkie to create your own surveys.
      • Going to Market
        • If you’re fortunate enough to have a bit of funding, you can use this to conduct market research in the form of a survey. The catch is that you’ll usually have to create a survey questionnaire and ensure that everyone you contact responds. The most effective way to do this is through digital marketing.
        • If you have a product that already has a sizable audience, you can use this as a data base to identify individuals who will be interested in your product. From here, you can engage with them through paid advertisements in social media channels like Facebook and Twitter.
        • Paid advertisements aside, you can also use digital marketing to create awareness about your product. Using things like landing pages and email campaigns, you can get in touch with potential customers and encourage them to learn more about what you offer.

        As you can see, there are multiple options for conducting research. Not only that, but you have all the information you need right at your fingertips. If you’re looking to boost your product sales, you can use this research to figure out the best method of marketing to reach your target audience.