How to Develop a Marketing Campaign for Your Online Business

It’s important to develop a marketing strategy for your business, one that leverages all the various platforms available to you. The right mix of SEO, PPC, content marketing, and social media can help you reach your target audience and make the right connections at the same time.

You’ll especially want to consider how you can use digital marketing to grow your business in the ever-changing world of online marketing. With SEO as the foundation, you can layer on PPC, content marketing, and social media to establish yourself as an expert in your industry. To attract the right customers to your business, you’ll want to consider both branded and unbranded channels.


Search engine optimization (SEO) is a technique that helps businesses (like yours) appear higher in search results on major search engines like Google and Bing. When a user types in a search query on one of these platforms, their search results will have various companies and brands listed under the ‘Organic’ results.

The idea behind SEO is to appear more organic (i.e., not sponsored or paid for) in the search results for key terms. To that end, you’ll want to adjust your on-page SEO to include both branded and unbranded terms. For example, let’s say you sell jewelry. You might want to include key words like ‘wedding ring’, ‘Diamond’, or ‘gold’ in your on-page copy. If you want to attract customers from New York City, you could add ‘NYC’ to your on-page content.

Off-page SEO refers to the various tricks and tricks of the trade (i.e., things you do outside of your website) that help a business appear more authoritative and relevant in the search results. Some of the things you might want to consider include creating content for other websites or platforms that are highly ranked in the search results, getting citations (i.e., adding links to your articles on other websites) for your articles, joining industry forums, and establishing yourself as an expert in your industry.


Pay-per-click (PPC) is a form of online advertising where you pay per click. You’ll typically want to set up a budget and stick to it. When you set up a PPC campaign, you’ll enter the keywords or phrases that you want to appear in your ads. When a user clicks on your ad, they will be redirected to your website.

Paid search advertisements (PSAs) are display advertisements that appear when a user performs a search online. While PPC can be effective, it’s important to set up realistic goals for your campaign and consider what you’re paying for. It’s also worth considering if PPC is the right fit for your business.

Content Marketing

If you’re new to content marketing, it can be tricky to figure out what works and what doesn’t. For that reason, it’s important to consider what your goals are before you sit down to write your first content piece. After all, creating content to just “get views’ is not going to cut it. You’ll want to consider what is motivating your target audience to seek out your content and whether or not you’re creating content that is valuable and helpful to them.

The ideal content for your business will be both useful and entertaining, and you’ll want to create content that is both unique and authoritative. Your content should also fit the voice and style of your business, as well as the platforms you’re using to disseminate the content.

To figure out what content would be valuable to your target audience, you can use analytics software to track the keywords and phrases people are using to find your product or service. You can also consider looking at the website content of your competitors to see what is working and what needs to be changed.

Social Media

Social media is all the rage when it comes to marketing these days. With sites like Twitter, Facebook, and YouTube, you can promote your business online through posts, videos, and more.

The most popular social media websites allow you to connect with other users and engage with your target audience through a variety of methods. These platforms were designed to be as user-friendly as possible, and allow you to develop and grow a following quite easily. Whether you’re looking to promote your blog or website, showcase your products or services, or just want to connect with potential customers, social media is an excellent place to start.