When you’re working on an online marketing campaign, there are so many aspects to think about. From creating an attractive website to developing social media campaigns, analyzing traffic, and finding new ways to engage with existing customers – the list goes on.
Creating an online marketing campaign that works takes expertise in a range of fields, so it’s essential that you work with a company that has the talent and expertise to get the job done. At Bluehost, we see this every day. With offices around the world, hundreds of thousands of websites live on Bluehost, and the team works hard to ensure the sites they host are as successful as possible. This expertise is evident in the work they do for our customers, many of whom are already extremely successful sites.
Let’s have a look, then, at how to design an effective online marketing campaign – whether you’re just getting started or you’re already well into your strategy.
Create a Brand Voice
When you establish your authority in your industry, you have the opportunity to become a brand. One of the best ways to do this is by creating a brand voice – an identity that is uniquely yours. Using the tools and techniques below, you can find your own voice, forge your own path, and provide consumers with a clear message.
Establish Yourself As An Authority In Your Industry
The first step in creating a brand voice is to establish yourself, and your website, as an authority in your industry. To do this, you need to become an expert in your field. You can start by publishing blogs and news articles on the subject, presenting at industry gatherings, and participating in online discussions. You should also consider reading widely in your industry, identifying the best-known experts, and learning from their experiences.
Consider The Competition
When you know your target audience well, you can develop a strategy and create an online marketing campaign that is specifically designed to be as effective as possible. Before you begin, it’s a good idea to consider how your campaign will compare to similar campaigns that your competitors have already launched. This way, you’ll know what worked and what didn’t, and you can make the right adjustments to ensure your campaign is as effective as possible.
A Thumbnail Summary Of Your Brand Voice
If you want to communicate with your audience and establish yourself as an expert in your industry, you can create a brand voice that is easy to understand and memorable. Thumbnail summaries are excellent for this. They are short and sweet – typically no more than six words – and they help your audience grasp the central message of your campaign in a few short and sweet sentences.
Create Compelling Headlines
The headlines of your articles and blog posts will form the first engagement point people will have with your content. It’s essential that these headlines are compelling and draw the reader in. You don’t need to have all the answers, you simply need to provide the reader with enough information to make them eager to learn more. For example, if you’re writing about video marketing, you might want to consider creating a headline that says “Eight ways video marketing can help your business.”
This is a great example of a compelling headline. It provides the reader with all the information necessary to understand the content, while also being short and easy to understand. If you can get your headlines to grab the reader’s attention and compel them to click on your content – even if it’s just to learn more about a topic — you’re on the right track to having a successful online marketing campaign.
Use Short But Compelling Copy
In the above example, the headline and the first few paragraphs of the content are entirely adequate, but it doesn’t end there. The last few paragraphs add a little more value and help the reader understand the full significance of what they’ve read. Keep these paragraphs short and sweet, as they too should be memorable and bring the blog post to a close.
Create A Clear Call-To-Action
The call-to-action (CTA) at the end of your writing is what gets the reader from your article to take action and perform a task. In this case, the action is to visit the website named in the article. The CTA should match the objectives of your campaign and fit the stage the reader is in – whether they’re at the beginning of the marketing process or they’re already very engaged.
Establishing A Blog
Blogs are a fantastic way to build authority in your industry. When people come across your blog, they’ll be able to figure out what you do and how you do it, which is great advertising for your business. When establishing your blog, take your pick from the plethora of free platforms, like WordPress.com, that allow for easy blog creation.
Blogs can be a fantastic hub for an online marketing campaign. Not only do they create a space for you to share your thoughts with the world, they also provide you with the perfect platform to build your brand voice and connect with your audience.
Get A Domain Name
If you start your blog on WordPress.com, you can also choose to have it hosted elsewhere and set up a domain name for it. One of the best things about having your own domain name is that you can use it as your website’s URL. This will make it easy for people to find and remember your site’s address. If you want to build a brand for yourself and gain credibility in your industry, this is a great way to start.
Design An Effective Creative Corner
Your creative assets, like infographics, videos, and case studies, are essential to your campaign’s success. To make the most of these resources, you need to have an effective creative corner. Designing a creative corner is a lot like putting a creative team together to work on a specific project. You need someone to manage the whole process, from brainstorming to the actual creation of the piece. You should also consider hiring a copywriter to help you with the content of your campaign.
Monitoring Website Performance
To grow your site and have it remain successful, you’ll need to monitor its performance regularly. This means checking the metrics that matter, like the number of visitors and how many are turning into paying customers. Of course, you want to grow your audience and eventually, turn those visitors into paying customers. To do this, you need to track your site’s performance over time and make necessary adjustments. If you want to learn more, visit Google Analytics or Runa Marketing, which provide in-depth analysis of website performance metrics.
Make Sure Your Online Strategy Matches Your Offline Strategy
Your online and offline marketing strategies should match up perfectly, so you can make the most of your efforts. One of the best ways to do this is to integrate your online and offline marketing strategies together. Identify the key events happening in your offline world (like trade shows or conferences) and use these as hooks to draw people to your website. After they’ve found your website, engage with them using the the other components of your marketing mix.
To recap, to design an online marketing campaign that works, you need to consider a range of factors, from how to create an attractive website to developing social media campaigns, analyzing traffic, and finding new ways to engage with existing customers. To do this, you need a firm that is already an authority in your industry and offers a wealth of experience in creating successful online marketing campaigns. To find these experts, you can use online marketplaces like LinkedIn or Bluehost’s own website to establish your credentials as an authority in your industry and then, use that authority to land yourself interviews with some of the best in their fields.