How to Create an Amazing Online Shop with Video Marketing

If you’re looking to grow your product range, establish your brand, or simply want to earn money online, then you’ve come to the right place! In this article, we’re going to teach you everything you need to know about creating an online shop that will attract and retain customers in an ever-changing world.

The Basics Of Video Marketing

As the name would suggest, video marketing is all about using videos to promote products. But that’s not all there is to it!

In addition to using video to sell your products, you can also use video to educate your audience about your products, attract new customers, and retain existing customers.

You can use many video platforms to share your product videos, including YouTube, Vimeo, and Twitch, but in this article, we’ll be focusing on three platforms: YouTube, Vimeo, and Twitch.


First up, we have YouTube! YouTube is the second-largest video platform after Facebook and the biggest video platform globally. It is a great place to find and share videos. As well as being a video platform, YouTube also provides tools to make your videos more engaging.

Whether you’re a beginner or an experienced video marketer, you’ll find lots of valuable information and tips on YouTube.

One of the most effective video marketing tools on YouTube is to use the platform’s advantage of having millions of users to find and focus on a niche audience. By doing this, you allow YouTube to target your ideal customers, leading to greater engagement and more video views and clicks.


Next, let’s take a look at Vimeo. Vimeo is a bit of a hybrid between a social media site and a video platform. On one hand, you can share your videos with the public, and on the other hand, you can engage with your audience through live chats, polls, and annotations.

Vimeo has gained popularity amongst marketers because of its easy to use interface and the fact that its users are more engaged with content than other platforms. If you have a YouTube account, you’ll be able to use the same username and password to log in to Vimeo.


Lastly, let’s visit Twitch. Twitch is the live-streaming platform where people go to watch other people play video, board, and PC games.

Although Twitch doesn’t provide marketing tools like YouTube and Vimeo do, they do offer a unique feature called Twitch Affiliates. Twitch Affiliates are companies that promote and sell products while also gaining revenue from displaying advertisements within their streams.

If you’d like to learn how to use YouTube, Vimeo, and Twitch to their full potential, then continue reading.

How to Create an Amazing Online Shop

Now that you’re equipped with the basics of video marketing, let’s dive into how to create an amazing online shop.

To achieve this, you first need to choose a product or products to promote. Next, you need to decide whether you want to promote a physical product or an online shop.

If you decide to go the physical product route, you’ll need to create a store or stores from which customers can purchase the product(s) you decide to promote (e.g., pillows, plates, etc.).

To launch your product or products, you’ll first need to take a look at how to create an incredible online store. Once you’ve done this, you can use the store to launch your product or products.

With a little bit of effort, you can take your product store from good to great. To get started, simply follow these steps:

  • Create a product page for each of your products. You can use Amazon’s WA API to easily generate product pages.
  • Tag each product with relevant keywords, such as the name of the product, the material it’s made of, the category it falls under, and so on.
  • Use SEO (search engine optimization) tactics to optimize each product page. For example, the keyword phrase “best hair blasters” should be used as frequently as possible across all product pages (including the homepage).
  • Use images of the product (or a mock-up of the product) to represent the product. If possible, add in visual elements that would make the product stand out (e.g., an image of a person using the product, testimonials, animated GIFs, etc.).
  • Make sure to add an end-tag to each product’s page so that the keywords appear to be continuous.

The Critical Importance Of Keywords

When someone types a keyword or combination of keywords into the search bar of a search engine, they expect to see the website that matches their query at the top of the search results.

If you want your website to show up on the first page when a customer types in a keyword or combination of keywords, you’ll need to use the right keywords throughout your content.

For example, if someone types in “vlogger bags”, you want your blog post about vlogger bags to come up as the first suggested result for that query.

To find the right keywords, you can use keyword research tools like Google Keyword Planner, which is free on Google’s Keyword Tool.

Or, if you want to create a more specific list of keywords, you can use tools like the SHAKE Finder, which can be found within the Keyword Planning module of Google Keyword Tool. With the SHAKE Finder, you can choose from hundreds of search terms and get a breakdown of how many times each term is used, how frequently it’s being used, and its average position (how high or low the search term appears on the search results page).

Use Longer Posts To Promote Your Products

In general, customers prefer reading longer posts because they feel they provide more value. Having longer posts doesn’t necessarily mean more words — it can simply mean using more engaging language and avoiding keywords.

When someone lands on your product’s page, they want to quickly learn about your product and be able to make a quick decision about whether or not to purchase it.

If you want to promote your products, you’ll need to keep this in mind and make sure you have longer posts on your product pages. One way to do this is by using the long-form blog post format. In general, customers prefer reading these longer posts because they feel they provide more value. They also tend to spend more time on these posts compared to shorter posts.

Make Sure Your Product Pages Are Perfect

When someone decides to click on a product’s page and make a purchase, they’ll often do so based on how easy it is to find the information they’re looking for.

To create an amazing product page, you’ll need to ensure that each page contains all the information a potential customer needs to know without having to click away to another page or tab. To do this, make sure each page is concise but also provides all the necessary information.

For example, a pillow page might contain the following:

  • A short bio about the product
  • An image of the product
  • Keywords
  • An overview of the material the product is made of
  • A pricing table
  • A link to the product’s Amazon page

On the other hand, a bike page might contain:

  • A short bio about the product
  • An image of the product
  • Keywords
  • All the necessary information a customer would need about the product (e.g., materials used, dimensions, warranty, etc.)
  • An overview of the different models of the product
  • A link to the product’s page on Amazon

As you can see, the content on these pages is quite different, but they both serve the same purpose: to sell the product. While one page might be sufficient for a novice audience, experienced customers might require a bit more information. In addition to being concise, your product pages should be comprehensive enough to not leave any stone unturned but also short enough to not annoy your audience.