Having an online marketing presence is now very important, not only for companies that want to gain customers online, but for companies that want to gain any type of business awareness online.
Why? Searches on Google increase dramatically whenever there is content published online. So if you want to gain popularity (and earnings), you need to ensure that your content is being indexed by Google.
Creating an online marketing presence is quite easy, as long as you have the right tools. Below, we will discuss how to create an online marketing presence using WordPress, as this is the most popular content management system (CMS) on the internet. But, feel free to use any CMS you are comfortable with.
Set Up Your Blog
The very first step to creating an online marketing presence is to set up a blog. There are plenty of free blog hosting platforms out there, like Blogger and Wix.com. These are adequate for any type of blog you may want to create, but if you want to become a bit more professional, you should consider using a self-hosted WordPress blog.
WordPress is a free CMS that is extremely easy to use and set up. You can download it from WordPress.com and install it on your own web server (either at a company or at home).
Once you have installed WordPress on your webserver, you can use a hosting service to get a domain name and set up a blog in no time at all. Most hosting services will even provide you with a free WordPress blog, so you don’t even need to install it yourself.
Curate Content For Your Blog
Once you have your blog set up and running, you can begin to create content for it. It is important to note here that Google prefers websites that are updated regularly, as this indicates that the content is fresh and new. So, ensure that you update your blog frequently with fresh content. You can use a number of free tools and plugins to help you with this, such as Crowdfunding and Trybethemes.
Build Your Email List
You cannot generate sales and popularity for your brand or business if you have not yet built an email list. There are plenty of free tools and plugins out there that can help you with this, like Signup to a Newsletter, Active Email List, and E-mails. You can also use tools like Forms and Structured Data to collect email addresses.
Determine Your Goals & Measurement
This step involves establishing measurable goals for your blog, along with determining the type of content that you will produce and the frequency with which you will produce it. You can use the above-mentioned tools to help you set up automated emails, or you can use a tool like Analytics to track the performance of your blog. With this information, you can then determine whether you have achieved your goals.
Make Regular Visits To & Curation Of Your Blog
Now that you have your blog set up and running, you need to begin making regular visits to it. This is simply to ensure that Google continues to index and recognize your content. You can use the free Google Chrome browser to easily visit and navigate to any URL without having to type it manually. Doing this a few times a week is sufficient and will assist you in getting your blog discovered by the right audience.
Make Use Of Social Media To Promote Your Blog
One of the best resources available to any business or brand is social media. With a few simple clicks of a button, you can have a brand-new stream of engaged customers, potential customers, and journalists.
As the above-mentioned tools allow you to build and grow a social media audience quickly and cost-effectively, this is a perfect place for you to proliferate your content. Ensure that you use the above-mentioned tools and follow the guidelines given to you by their developers. This will help ensure that your social media posts are not deleted by platform administrators, as this could potentially damage your reputation.
Curate Digital Marketing
The final step in creating an online marketing presence is to curate digital marketing. This entails taking all of the information you have collected online (your blog, email list, and social media accounts) and using it to create a digital marketing plan. You can use tools like Google Analytics to track the performance of your digital marketing activities and determine the effectiveness of this plan.
Above all else, make sure that everything is linked and integrated correctly. This will make a huge difference in the overall performance of your digital marketing efforts.
An important note here: the above steps are not meant to be exhaustive or complete. Instead, these steps represent a basic process that you can use to get started creating an online marketing presence for your business or brand. Once you have mastered this process, you can use it as a jumping off point to further develop and refine your strategy.
Above all else, make sure to utilize the above-mentioned tools and platforms to their fullest and do not hesitate to experiment and try new things. With the right tools and a little bit of patience, you can easily create an online marketing presence that will propel your business or brand to the next level.