If you’re looking to start a network marketing business, you’ve probably considered the various benefits and proven success of online networking. According to HubSpot Blogs research, 56% of consumers claim to have purchased a product or service after discovering it through a social media network, while 20% have gone in-store after viewing a product online. After learning the benefits of social media marketing and SEO (search engine optimization), you may be wondering how to get started creating a network marketing business online.
Decide Which Online Platforms To Use
After deciding you’re going to launch a network marketing business online, the next step is to figure out which platforms you should use to do so. Depending on your niche, you may find that some platforms are better suited for your industry than others. For example, if you’re marketing to small businesses, you may want to avoid using social media platforms such as Instagram or Facebook, which are commonly associated with personal, brand-building accounts.
On the other hand, if you’re aiming to attract digital nomads or web entrepreneurs who are looking to better manage their time, you may want to consider using platforms like Slack, YouTube, or Houzz to build your network.
Set Up Your Email Marketing
Once you’ve decided which platforms you’ll use to build your network marketing business, you need to set up your email marketing. The key to getting people to open and read your emails is to create valuable, consistent content that is relevant to your audience. You can use email marketing software like HubSpot to easily create automated campaigns that will grow your mailing list and engage potential clients.
Creating content that is both valuable and consistent is difficult. It takes time and patience to learn what resonates with your audience and to create compelling content that will encourage them to open your emails.
Use SEO To Your Advantage
Since search engines like Google and Bing rely on people to submit content that is relevant and useful, you as a network marketer can take advantage of this by creating relevant content and using SEO to get ahead of the competition. To succeed as a freelance network marketer, you need to develop the following skills:
- Search engine optimization (SEO)
- Content marketing
- Marketing research
- Web analytics
- Web design
- Project management
- Lead generation
- Product research
Developing these skills doesn’t happen overnight, but by consistently putting in the time and effort to learn, you’ll be able to successfully start a network marketing business. With the right guidance, tools, and resources, anyone can become an effective freelance network marketer.
Build Your Personal Brand
As a freelance network marketer, your personal brand will be your reputation and the quality of your work. To establish your personal brand, you need to do the following:
- Have a blog or website
- Create a Twitter account
- Use social media to build a community
- Use SEO to find your blog’s keywords and build a content strategy
- Follow or subscribe to blogs and platforms that are relevant to your niche
- Monitor the performance of your online marketing efforts
- Ask others to build your personal brand
- Take courses or gain certifications to increase your knowledge
- Invest in a quality email list using a tool like Benchmark
- Include a contact form or information box on your site so users can reach you
- Use social media to engage with customers
- Monitor your performance using analytics tools
- Track your top performers and repeat successes
- Take note of your successes and failures
- Learn from your mistakes
It’s never easy starting a new business, but if you follow these helpful tips, you’ll be able to successfully navigate the ups and downs of being a freelance network marketer. With a little dedication and hard work, you may be able to earn a solid living by promoting products and services that you believe in.