How to Break Into the Online Marketing Industry

If you’re interested in breaking into the online marketing industry, then you’ve probably considered entering the field through a digital marketing agency. But with so much competition, how can you ensure you’ll land that coveted account? Instead, you may prefer to look into independent contracting. While it may not seem like a obvious fit, you might be surprised by how many businesses there are that need help with online marketing. So if you’re passionate about digital marketing, why not consider putting your skills to use and land your first job? Let’s take a look at how you can break into the online marketing industry, where you can find work, and what skills you should develop to be able to succeed in the field.

The Lowest Priced Yet Most In-Demand Marketing Services

If you’ve been searching for a marketing job, then you may have come across the following statement: “One of the biggest challenges in digital marketing is finding the right blend of skillset, pricing, and service that meets the demands of the business.” While this may be true, it doesn’t have to be. If you know where to look, you can find a number of agencies and freelancers who specialize in digital marketing but who also understand the budget constraints of smaller businesses. This is where independent contracting comes in. As the name suggests, independent contractors are working independently of a business and represent themselves in their clients’ eyes. This may mean that they’re contracted to perform a service for a client and are not necessarily attached to a specific agency. It may also mean that they have specific clients and are not working with multiple organizations at once. For those seeking employment in the field, this may be a better option than joining a digital marketing agency and having to compete for business. 

According to Fit Small Business, there are approximately 200,000 marketing-related jobs available in the United States right now. Since marketing is such a crucial component of any business, it shouldn’t come as a surprise that many companies are seeking freelancers who can help them with their marketing activities. But if you want to work in an agency, you may need to apply for a position at a reputable firm.

The Rising Popularity Of Remote Work

It’s no secret that working remotely is becoming more common. In fact, the demand for remote workers is predicted to double in the next five years. And while many larger companies are able to provide full-time jobs for their remote employees, plenty of businesses are still struggling to provide their employees with the same level of engagement. According to Fit Small Business, 76% of their clients report that increased productivity and a boost to their morale contribute to the success of their remote work program. If you’re passionate about marketing, then this may be the path for you. Since marketing is such a crucial part of any business, it makes sense that companies are seeking freelancers who can take on this role remotely.

Marketing is a global industry, so if you’re looking for work, then consider freelancing for one of the world’s largest marketing agencies. However, if you’d like to work independently or for a smaller agency, then take advantage of the growing demand for remote workers and get to work. You may even consider freelancing for business that are based outside of your country so that you can take advantage of the extra time off work for travel and leisure.

Where Can I Find Work As An Online Marketer?

If you’re seeking work as an online marketer, then you may want to consider focusing on industries that are well-established online or searching for jobs in specific geographic locations. Since the field is relatively new, there aren’t many opportunities available in some industries. If you want to work in digital marketing, then consider seeking out agencies that work in those industries. The more experience that you have, the better. Since digital marketing is such a broad field, it may be a good idea to look for jobs that can provide you with some training. Consider seeking out jobs that can familiarize you with marketing tools such as Google Analytics, and learn about the importance of SEO and pay per click advertising.

If you’re passionate about marketing, then this may be the career path for you. The demand for those seeking employment in the field is expected to double in the next five years. Since this is such a broad field, it may be a good idea to look for training courses to get specific experience in SEO, Analytics, and PPC. In addition to formal education, you may want to consider taking online courses to gain additional knowledge. With so many graduates searching for work, now may be the perfect time to enter the field.

Marketing Is A Variety Of Skills

If you’re reading this, then you may assume that marketing is simply about marketing. However, as previously mentioned, marketing is a broad field. It often involves coming up with creative ideas, analyzing data, and promoting products. But perhaps the most crucial and in-demand skill to have is a knack for research. Marketers who can thoroughly research a topic and present marketing data in a clear and concise manner are in high demand. If you’re looking for a lucrative career in marketing, then consider pursuing a degree in marketing or business administration. In addition to gaining valuable knowledge, you may be able to access some of the most in-demand marketing data at no cost.

Working in the field of marketing is relatively new. But as the industry grows, so does the need for new talent. If you’re passionate about marketing, then consider putting your skills to use and get to work. Just remember to develop your own niche and stand out from the crowd.