The way we communicate has changed dramatically over the past few years. With the click of a button, messages can be sent to hundreds of people with the click of a mouse. Although traditional face-to-face communication still exists, especially in rural areas, it is not the exclusive domain of social interaction any more. That being said, to ensure you reach your target audience, you must utilize online marketing techniques.
Why should you consider online marketing? Let’s explore.
To start with, let’s examine the most fundamental reason why you should consider online marketing as a means of advertising or promoting your business: brand personality and engagement.
It isn’t enough to have a great product or service – you need to have brand loyalty from customers if you want to succeed in business. One of the best ways to achieve brand loyalty is by establishing a connection with the customer through your brand personality. In today’s world, customers are more likely to be influenced by graphic designers, webmasters, and content creators than they are by your price point or product features.
When a consumer discovers your brand, they should be able to identify with it. Establishing a brand voice and establishing credibility through content is an excellent way to draw traffic to your website and grow your business. When customers find that your brand is reliable and consistent, they are more likely to believe you can provide value and be committed to your products or services.
Conversion Rate Optimization
As a business owner, it’s your job to ensure you’re converting website visitors into paying customers. Although it’s great to have tons of internet traffic, if you can’t show positive results from that traffic, then it’s time to reassess your strategy.
One of the best ways to increase profits and sales is through conversion rate optimization. By increasing the amount of people who turn into paying customers, you increase your business’ revenue and in turn, your bottom line. In short, increasing your conversion rate means getting paid more – probably a motivating factor for most entrepreneurs.
The key to a successful conversion rate is to first establish key performance indicators (KPIs). These are the metrics that you will use to determine the success of your campaign. For example, do you receive payments within 30 days of making a purchase from your site? Is your goal to increase email subscribers or trial memberships?
Once you have set your KPIs, you can start to measure the results of your campaign. Did your traffic lead to a 5% increase in sales? Are people spending more time on your site than they were before the campaign started?
Measuring results and adjusting your strategy is critical to the success of your online marketing campaign. You can’t just set a new campaign and wait for results. That being said, you shouldn’t be afraid to take a stab in the dark and test creative ideas to see which ones work and which ones don’t. In the age of the internet, nothing is set in stone.
With most forms of traditional advertising, you are paying for the privilege of displaying your ad. However, with paid online marketing, you are paying for results. Cost-per-action marketing (CPA) is a paid online marketing model where you pay only for each action a user takes, such as making a purchase or downloading a free trial of your product. In a nutshell, the more you spend, the more you get back. For this reason, paid online marketing is usually considered the more cost-effective method of advertising.
Paid online marketing is also popular with online retailers since it is so cost-effective for them. The vast majority of purchases are driven by word of mouth, so having a trusted and reliable source for product information is critical for any business.
An important factor to consider when deciding whether or not to run an online marketing campaign is the targeted audience. You want to make sure that you are reaching the right people – those most likely to be interested in or capable of using your product or service. There are seven common ways to target audience, including:
- Geographic targeting
- Behavioral targeting
- Income targeting
- Education targeting
- Community targeting
- Retail positioning
Each one of these methods has its perks – but you must decide which one is right for your business.
Finally, you want to make sure that you can adapt your strategy to be as effective as possible. One of the best things about having a digital nomad lifestyle is that you are constantly changing your work environment, both physically and digitally. If your current SEO strategy isn’t bringing in the results you want, then it’s time to change course and try something new. With flexibility comes the ability to be nimble and switch gears when need be.
Hopefully, this article has convinced you that online marketing is crucial to your business’ success. Not only does it allow you to target potential customers, but it also provides you with the ability to measure the results of your campaign. If you want to learn more, check out these two blog posts on digital marketing from the experts at Stack. Or if you want to see some real evidence of the power of online marketing, look no further than Blue Frog’s impressive SaaS growth over the years.