In our internet-driven world, the lines which used to separate industries and occupations have blurred, and people can now perform many tasks online that far from exclusively were the preserve of the traditionally “gigantic” corporations.
This has led to a shake-up in the way we perceive earning potential: while years ago the top of the funnel was considered the most lucrative, today it’s the upper echelons of the funnel that stand out.
In this article, we’ll explore the evolving landscape of online marketing and how much money you can realistically expect to make from it.
The 2020s: The New Golden Years For Online Marketers?
If you’re reading this, I assume you’re either a) an aspiring or experienced online marketer or b) a gamer who enjoys a good economic or finance discussion.
Either way, you’ve probably noticed the recent rise in popularity of the “economically focused” genre of games – ranging from hit titles like Kingdom Come: Deliverance and Sword Coast to more traditional offerings like Hearthstone and Pokémon Go.
These games typically don’t just give you an in-game bonus for purchasing a certain item or accumulating a specific amount of gold – they also present you with an alternative, digital currency known as “crypto-currencies” (or “cryptos” for short).
While it’s not always immediately clear how cryptocurrency functions or what using it entails, the general idea is simple: instead of using traditional currencies (such as the US dollar, Japanese yen, or Euro) to purchase game items, you purchase “crypto-currencies” with the dollar, yen, or euro. Then you can use those crypto-currencies to purchase game items in the game or its associated online marketplace.
The appeal of these games – and it’s definitely not limited to gaming – is that they present you with an economy that is separate from the rest of the world. While the rest of the world is struggling with the economic effects of the pandemic, your chosen virtual economy is performing smoothly thanks to the unfazed interaction of automated algorithms and a lack of physical goods.
It’s easy to get swept up in the appeal of such a digital playground, and many gamers have been known to spend hundreds of hours a week participating in these games, sometimes even creating custom avatars and participating in interactive forums in pursuit of game-related investments or crypto-currencies.
What’s more is that the demand for games in this genre hasn’t just stemmed from casual and social gamers – professional investors have also gotten in on the action, purchasing cryptocurrencies (mostly tethered to the popular Bitcoin blockchain) to gain an economic foothold in the rapidly evolving world of digital finance.
The Rising Tide Of Online Marketing
If you’re looking for ways to get started in the exciting world of online marketing, you’ve probably considered looking into affiliate marketing. After all, this is one of the most popular options with hundreds of thousands of talented marketers already signed up and committed to making money online.
While affiliate marketing can be a legitimate way to earn a living, it certainly doesn’t have to be a route to financial freedom. As with any other lucrative online market, you can achieve massive success – provided you put in the right amount of effort.
These are all questions which you, as a newbie, might be asking, and the answer is: it depends. What you need to do is determine how much money you want to make and how fast you want to make it.
The earlier you start developing the right set of skills, the faster you’ll be able to progress. It’s always good to have a head start, and many successful digital marketers were initially terrible at web design, for example.
Starting a blog can also be a great way to get inspired and develop your skills, as long as you know what you’re doing. You don’t need to start a blog from scratch – there are thousands of established blogs out there that you can piggyback on to gain credibility and traffic.
If you don’t have the time or inclination to develop your own blog, there are also dozens of fully-staffed content farms that you can utilize which will generate high-quality content for you to promote.
Crypto-currencies: The Best Option For New And Experienced Marketers?
If the above sections whet your appetite for exploring the world of digital marketing, you might be wondering what kind of opportunity cryptocurrencies present you. While you could still earn money using traditional methods, cryptocurrency allows you to significantly reduce the amount of effort you need to devote to earning a living.
Cryptocurrency is, in a sense, the ultimate “free money” opportunity. The most popular cryptocurrencies (such as Bitcoin) are completely anonymous and don’t require you to identify yourself to maintain your privacy. This is arguably the main reason why many people are attracted to cryptocurrencies: they don’t want to jeopardize their privacy by associating with a brand or business.
Another advantage of cryptocurrencies is that they’re not subject to the inflation which has plagued many other forms of money over the years. Since the birth of Bitcoin in 2008, the price of a single Bitcoin has remained remarkably stable, while the prices of traditional currencies fluctuate significantly from day to day, hour to hour, and even minute to minute.
The final advantage of cryptocurrencies is that they’re a completely digital currency; there are no physical coins to lose or spend, and all transactions can be verified through the blockchain. In simpler terms, what this means is that as long as you have an internet connection and a bank account, you can carry out all your financial transactions – including paying your bills and converting your money to and from cryptocurrencies – with complete confidence.
Is Bitcoin the Ultimate Playground for Online Marketers?
There are many, many different cryptocurrencies available, and while Bitcoin is the most popular, it’s certainly not the only game in town. Many top digital marketers would say that the most suitable cryptocurrency for online marketers is Bitcoin.
Why? Primarily because the technology behind Bitcoin makes it incredibly simple to get started with. Not only are you not required to have any previous coding experience to make money with Bitcoin, but you’re also not expected to have any formal training or study in economics or finance.
Moreover, the value of Bitcoin can fluctuate significantly, which creates uncertainty for traders and makes it more interesting for investors. While one Bitcoin might only be worth a few hundred dollars today, it might be worth a lot more tomorrow – and the day after that. This is what makes Bitcoin such an attractive investment opportunity: the price could stay relatively stable for some time before rising or falling dramatically.
The Evolution Of Online Marketing
Over the past decade, the way we perceive income and earning potential has changed as a direct result of the evolving nature of the internet itself and our engagement with it. Gone are the days of 9-5, commuting, and getting paid for what you do – today, our world is different and often more fluid. We’re all plugged into the internet, and opportunities to earn money online have increased as a result.
The world of online marketing is always changing, and with each new generation, the opportunities and expectations change too. While earlier generations might have seen earning potential in terms of physical possessions (such as a nice car), today it’s all about potential earnings, and this is something which will continue to evolve as the industry matures.