The short answer is — it depends.

To be able to generate enough leads to support your offline business, you’ll need to — go social.

Here’s a closer look at how many businesses should do online marketing, based on your company’s size, marketing budget, and stage of development.

Small Businesses (Up to 10 Employees)

If your company has up to 10 employees, you can consider yourself a small business. Even though you may not necessarily see it this way, you likely serve a local customer base and interact with prospects and customers via social media channels (e.g., Facebook, Twitter, and LinkedIn).

For these businesses, it’s critical that you establish a presence on at least the major social media channels. While you may not always have the budget to engage in social media marketing on a megaphone, you can use less expensive options like landing pages, which allow you to target potential customers based on their interests and niches.

Now, you may be wondering, if I’m a small business, why should I bother with offline marketing?

Well, what if I told you there was a way to generate leads and grow your business, without having to break the bank?

Here’s the trick: Use your social media presence to promote your local retail store. Many retailers who use social media to promote their business see significant results. If you’re looking to grow your business, you might not have the luxury of spending a huge amount of money on traditional advertising, but you can achieve similar outcomes with the power of social media.

Medium-Sized Businesses (11–50 Employees)

If your company has between 11 and 50 employees, you can consider yourself a medium-sized business. You may not always see it this way, but you likely interact with customers via social media channels (e.g., Facebook, Twitter, and LinkedIn).

For these businesses, it’s important that you establish a presence on at least the major social media channels. While you may not always have the budget to engage in social media marketing on a megaphone, you can take advantage of landing pages, which allow you to target potential customers based on their interests and niches.

Now, you might be wondering, if I’m a small business, why should I bother with offline marketing?

Well, what if I told you there was a way to generate leads and grow your business, without having to break the bank?

Here’s the trick: Use your social media presence to promote your local retail store. Many retailers who use social media to promote their business see significant results. If you’re looking to grow your business, you might not have the luxury of spending a huge amount of money on traditional advertising, but you can achieve similar outcomes with the power of social media.

Large Businesses (Over 50 Employees)

If your company has over 50 employees, you can consider yourself a large business. Your company likely interacts with customers via social media channels (e.g., Facebook, Twitter, and LinkedIn).

For these businesses, it’s important that you establish a presence on at least the major social media channels. While you may not always have the budget to engage in social media marketing on a megaphone, you can take advantage of landing pages, which allow you to target potential customers based on their interests and niches.

What if I told you there was a way to generate leads and grow your business, without having to break the bank?

Here’s the trick: Use your social media presence to promote your local retail store. Many retailers who use social media to promote their business see significant results. If you’re looking to grow your business, you might not have the luxury of spending a huge amount of money on traditional advertising, but you can achieve similar outcomes with the power of social media.

To be able to generate enough leads to support your offline business, you’ll need to — go social.