Most companies recognize the power of a strong online following, especially when it comes to attracting potential customers. However, many businesses fail to understand the various components that form a successful online presence.
One aspect that frequently gets overlooked is the need to build and follow an IP address marketing strategy.
Just because your company has an internet address doesn’t mean you automatically have a large online audience. There are several steps you can take to ensure your website is visible and accessible to the right people.
The following will discuss how to follow an IP address marketing strategy from ground up, using various tactics and tools to grow a credible and authoritative digital presence.
Find The Right Website Host
The first step to building an authoritative website is to choose a suitable host. There are many pitfalls that come with choosing the wrong web host. For instance, if you go with a free web hosting plan from a popular platform like Google, you’ll end up with a site that is slow, buggy, and unsightly. These are all major turnoffs for potential customers, and more importantly, they undermine your credibility as a brand or business.
You’ll also want to make sure that the host you choose offers the advanced features you need to make your website work efficiently. There are also several security risk associated with an unsecure web host, so you’ll want to steer clear of those as well.
Choose A Suitable Domain Name
A domain name is the address of your website, which you’ll want to make sure is relevant and memorable. The better the name, the better the chances of your site being noticed. When choosing a domain name, you also need to keep in mind the kind of website you’re creating. If you’re just setting up a personal blog, you can get away with using your full name as a domain. However, if you’re looking to create a professional website, you’ll want to go for a more generic and not-too-common name.
The next step is to register the domain name you’ve chosen.
WordPress is the most popular content management system (CMS) out there, which means it is a suitable choice for almost any website. WordPress is a free and open source platform, which provides you with the ability to build a totally custom website that suits your needs. In fact, it is the most popular CMS largely because it is so versatile and easy to use.
You’ll find it easy to use WordPress to set up a professional-looking blog in minutes. Once you’ve got WordPress installed on your website, you can use the dashboard to add new content, edit existing content, and promote your blog through various digital platforms.
Set Up SEO For Your Site
Search engine optimization (SEO) is the process of improving the ranking of your website or blog in search results. The goal of SEO is to attract as many organic (i.e., unpaid) visitors to your site as possible. To put it simply, you’ll want to make your website as visible as possible in search results when a potential customer types in keywords or phrases pertaining to your niche.
There are free tools like Google Keyword Planner, which can help you find the words and phrases people use when searching for your products or services. You can take the information you gather from the Keyword Planner and use it to craft compelling content that will engage your target audience and convince them to take action.
Build Your Social Media Accounts
If you’re not active on social media, you’re losing out on potential customers. The key to effective marketing is to be everywhere your audience is, so make sure you have a presence on all the major social media platforms. Having an account on every major social platform is a must, but even then, you should consider using several different accounts. This way, you’ll have more credibility as an impartial voice in your industry.
The following platforms should be on your roster:
You’ll also want to make sure your social media accounts are up to date with content, and that you actively engage with your audience on a regular basis. When you do have content to share, make sure that it is engaging, and that your followers will want more. Remember: content is what drives engagement, so make sure that you’re driving traffic to the content that will convert into leads and customers.
Build Your Email List
Getting email addresses of potential customers is a critical first step to following an IP address strategy. You can use various platforms to collect email addresses, including but not limited to:
You’ll also want to make sure that you have a reliable and verified source for your emails. As a business owner, it’s important to keep your customers informed about what’s going on with your company. Potential customers have grown suspicious of businesses that fail to disclose important information. They will consider you more of a trustworthy source if you verify your emails with a simple phone call or email.
Curate & Promote Special Events
In addition to having a constantly-updated blog, you should consider creating and curating special events for your industry or niche. These events can be anything from an open house to a webinar or conference call—the possibilities are endless. Create a calendar of upcoming events and make sure that you promote at least one a month.
For example, if you’re a real estate firm and you specialize in luxury homes, you can create an open house event for potential customers to come and see how your company handles their end of the bargain. You can also use these events to generate leads and grow your business.
Monitor & Measure Results
The last step in the process is to monitor and measure the results of your efforts. You can use Google Analytics to track the performance of your website and social media accounts. With the help of Google Analytics, you’ll be able to track the organic traffic coming to your site and identify the keywords and phrases are your audience is using to find your content.
You can also use Google Ads to track the performance of your paid marketing efforts. Using the Keyword Planner within Google Ads, you can track the volume of searches for specific keywords and see which ads perform the best.
The better you make each step in the process, the better your final product will be. With a little bit of planning and research, you’ll be able to develop a sound strategy that will help you grow your business.