You are an entrepreneur who decided to make the transition from offline to online marketing. Perhaps you’ve seen the success of digital marketing agencies like Chora that help businesses grow, thrive, and find new customers. You want to take advantage of this trend and make the move yourself.
You set up shop, and now you’re starting to see results. You’ve landed some clients, but more work needs to be done. What next?
Finding more clients is a key factor in growing your business. But instead of using the usual methods of cold calls or word of mouth, you’ve decided to try out a new marketing strategy: online marketing. You’ve created a landing page for your clients, optimized it for the best possible search performance, and started posting on social media to gain exposure. But now you’re struggling to attract potential clients to your website and social media accounts.
If you’re wondering how to find clients for online marketing, then continue reading. Here we’ll discuss five ways to find the perfect clients for your business.
1. Focus On The Right Audience
You’ve started by targeting your ideal client — someone who is going to benefit from your services — and have built your strategy around attracting this group of people to your website.
Your first step is to research and identify the right audience for your product or service. In marketing, we call this research ‘segmentation’, and it’s all about pinpointing consumer interests and behaviors. For example, if you’re an eCommerce store, you might segment your audience by gender, age, or perhaps even interest in specific products. A customer research survey can help you identify these types of demographics.
Once you have your segments, you can begin to develop buying criteria. For example, if you’re marketing to women between the ages of 18 and 24, your buying criteria might include items that are light, trendy, or glamorous. On the other hand, if you’re targeting baby boomers, you might want to include a few classic, robust pieces as well.
2. Use Search Engine Optimization (SEO)
An important step in any marketing plan is to establish a solid SEO strategy. SEO stands for search engine optimization, and it’s all about using the right words and the right placement to get your website or landing page in the top search results for relevant keywords. Once you’re ranked well for these keywords, you’ll start appearing at the top of a potential client’s search results when they’re looking for a service like yours. This will increase the conversion rate on your website.
Many businesses make the mistake of just throwing up a website and expecting customers to come crawling. Creating a strong SEO strategy requires a little bit of research and testing to know what works and what doesn’t. For example, if you’re trying to rank for the phrase ‘accounting services’, you might try creating content that’s highly relevant to the phrase, but also includes the keyword ‘accounting’. This will increase your chances of appearing in the search results.
3. Build A Strong Marketing Team
Marketing can be a lot of work, and it can be hard to find the right people for the job. You need someone to spearhead the effort, create content, and manage social media. You also need someone to analyze the results and provide advice on next steps. For these reasons, it’s a good idea to hire a marketing manager or team to help you with your online marketing efforts.
Your Marketing Director will be responsible for creating and implementing your SEO strategy. They will also be your point person for all marketing activities, including social media. This person should have experience in digital marketing, SEO, content strategy, and social media. A strong marketing manager can take on more than one responsibility and be your eyes and ears on the ground.
4. Identify The Best Online Platforms For Your Business
Once you’ve established a clear audience, you can start to consider the platforms that are best suited for your business.
You have options here, from basic social media sites to more advanced platforms designed for marketers. Your aim is to find the ones that will provide the best engagement and the highest conversion rates from lead to customer. This is especially important for eCommerce stores since you’re probably already on Amazon, Facebook, and other platforms. It’s also worth considering whether you need a single platform for all of your marketing activity — for example, do you need to use LinkedIn to generate quality leads for your eCommerce store?
5. Test, Test, And Test Some More
You’ve started to see some results with your SEO and social media marketing, but now you need to test and verify these results. This is where the ‘hackathon’ or ‘lean startup’ strategy comes in. These are short-term initiatives that aim to test a new idea or strategy and verify its viability before expanding into a full-scale marketing campaign. Some entrepreneurs choose to use a simple ‘A/B’ testing format where they split the traffic of their website or landing page between two different versions — one with and one without the keyword ‘accounting’ in the content.
If you’re looking for a new idea or strategy that you can try out, then you should consider a ‘lean startup’. With a lean startup, you will launch your idea or strategy in a short period of time (usually less than six months), with the intention of verifying its value and gathering as much feedback as possible.
Whether you’re looking for new opportunities, want to test an idea or strategy that you’ve been thinking about, or just want to find out how to generate more leads for your business, the ‘lean startup’ strategy is perfect. If this sounds like something that could be useful to your business, then give it a try.