One of the most in-demand skills in the digital nomad community today is online hospitality marketing (OHM). Being able to promote a hotel or restaurant, gain online reviews, and build a brand for business travelers and tourists is a skill that many digital nomads are proud to have. But, if you’re looking to gain this valuable skill set and are unsure of how to get started, here are some of the best ways to get an OHM certificate.
The Complete Digital Nomad Tourist Guide
If you’re unfamiliar, the term ‘digital nomad’ describes people who work remotely and travel the world while enjoying the freedom of movement and life offered by digital technologies. These are people who spend a few months in Europe because it’s warm, and the rest of the year in the frozen north. They may work for a month in Bangkok before returning home for a couple of weeks to visit friends and family. In between travels, they may settle down for a week or two in a luxury apartment in one of the big cities to work on projects, take a vacation, or both.
An OHM certificate will equip you with the skills necessary to work remotely as a digital nomad. In this guide, we will take you step-by-step through the process of getting an OHM certificate, the importance of the qualification, and what you can do with it once you have it.
The What, Why, and How of Getting an OHM Certificate
To start with, let’s take a quick trip to the dictionary to refresh our memory on what an OHM is and how it works:
“Online Hospitality Marketing” simply refers to marketing or advertising a hotel or restaurant online. The key difference between regular marketing and online marketing is that the latter uses digital tools and platforms to attract and convert potential customers into paying customers.
If you’re looking to get an OHM certificate, you most likely already have a job and a place to live. The only thing standing in the way of you getting started is your education. An OHM certificate will not only allow you to get started on your journey to becoming a digital nomad, but it will also open doors for you to continue your education and gain more skills. If you want to become a digital nomad, now is the time to start studying online.
At the end of the day, you’ll need to choose a certification partner that you believe in. Make sure that the certifications you choose are relevant and that you’ll actually need to work in the field to be able to use the skills you learn. Also, find out what jobs you’ll be able to get once you complete your certification. There are many different certifications available, so you’ll have to do a bit of research before you make your decision. Don’t rush into choosing a partner just because they have a luxurious website – take your time and do some research first.
Step One: Decide Which Certification To Go For
Now that you have an understanding of what an OHM is and how it works, it’s time to figure out which certification to pursue. Keep in mind that there are various levels of certification available from different partners. You’ll need to decide which one is right for you.
If you’re looking for flexibility, go for the Digital Marketing Certificate or the Digital Advertising & Marketing (4-Year Program) – if you want a structured education, go for a Digital Nomad Certificate (DNC). There is also a lot of flexibility and room for growth with the Digital Marketing Certificate. The key difference between the two is the amount of job opportunities that each one will open up for you. The more structured the education, the more opportunities will be limited.
Step Two: Find Out How To Apply
Once you’ve made your decision and are confident that you’ve found the right certification, its time to figure out how to apply. Begin by going to the official website of the organization that offers the program you’ve chosen. On most sites, you’ll see a link for ‘Next Steps’, followed by a button that says ‘Apply Now’. Clicking this button will guide you through the application process (it may be slightly different, but this is the most direct and simplest way to do it).
When applying for jobs, it’s important to research the required skills and qualifications. In the case of the OHM certificate, you’ll need to show that you have the required knowledge and understanding of marketing and the digital nomad lifestyle. Depending on the exact requirements of the job, you may need to have completed certain assignments or courses to be able to apply.
Step Three: Follow The Instructions
Once you’ve submitted your application and are eager to start your education, confirm your enrollment through email. Ensure that you’ve followed all the instructions properly and completed all the necessary steps. If you’ve done everything correctly up until this point, you should receive a confirmation email with a welcome link to follow. If you don’t receive this email, it could be because you’ve submitted an incomplete application or didn’t follow the instructions properly. Make sure to check your spam folder as well.
When you click the link in the welcome email, you’ll be taken to a page that outlines the next steps. These are usually training videos that you need to watch and tutorials that you need to complete. Depending on your chosen certification, you may need to take a test or complete a course to prove your knowledge. Take the time to watch the training videos carefully and do your best on the quizzes and tests. If you’re unsure of how to complete an assignment or task, search for ‘how to do X’ where X is the assignment name. When you complete all the required training and testing, you can expect to receive your certificate within a few weeks. Ensure that you notify your employer or future employer of your certification, as this will make you more valuable to the company.
Step Four: Find Jobs
With your OHM certificate, you’ll be able to apply for various jobs that you may discover. Begin by setting up a profile on LinkedIn and taking advantage of all the connections you make there. You can also reach out to your contacts in the digital nomad community to see if they know of any freelance or full-time opportunities that fit within your skill set. Finally, browse online job listings to find out what opportunities are available.
Depending on your educational background and existing skill set, you may have a much wider array of options available to you than you’d initially thought. An OHM certificate will enable you to get started and to continue gaining valuable knowledge and experience in this exciting field.
To sum up, if you’re looking to gain some flexibility with your job search, you could opt for a Digital Marketing Certificate. If you want to continue your education and want to end up in the field of hospitality, you could go for the 4-Year Digital Nomad Certificate. If you’re looking for a more structured education, opt for a Digital Marketing Certificate with a specialization in Online Hospitality Marketing. These are just some of the things you need to keep in mind if you want to get an OHM certificate, but now that you know what they are, the process should be a whole lot easier for you.