For many businesses, the biggest obstacle to gaining online success is getting people to come back to their websites after they’d initially landed on another page. In most cases, this is because they don’t have enough room on the site to accommodate all of their content.

If you’re looking for a way to overcome this obstacle and gain more customers online, one way is to consider buying banner impressions.

What are banner impressions?

Put simply, it’s when someone clicks on a banner or ad on a third party website and then goes to your site. In most cases, this will happen without them realizing it because the banner or ad is either served by the company that owns the third party site, or it’s automated and displays ads on lots of different sites.

So, in a case like this, the click on the ad is a “soft” lead because the visitor hasn’t necessarily made the conscious decision to go to your site. However, the fact that they’ve taken the time to click on your ad indicates that they might be interested in what your site has to offer.

What are the benefits of banner impressions?

Buying banner impressions provides you with a steady stream of potential leads that are already interested in what you have to offer. As long as you continue to serve high-quality ads, you can be sure that you’re going to attract new customers.

In most cases, you won’t have to do much to get started, and it’s a great option for those that are looking for proven ways to gain more customers online. When you buy banner impressions, you’re putting money into an ad campaign that’s already proven to be successful. Why waste your time and money developing leads when you can buy them already?

The Growth Potential Is Endless

Perhaps the biggest advantage of buying banner impressions is that it provides you with the opportunity to scale your online marketing efforts as quickly as you can. Rather than forcing you to find the right audience, guess at how interested they might be in your product, and then develop an ad campaign that attempts to capture as many of them as possible, buying banners allows you to simply buy more ads when you reach a certain threshold of clicks.

So, instead of trying to develop a following on your own, you can outsource this to an already proven strategy that’s resulted in thousands of successful installs across the globe. The sky is the limit with this particular type of advertising. You can target specific individuals or groups that might be interested in your product, or you can even build a list of interested parties and then send out regular mailers pitching your product or service.

Bid Management Is Much Easier

What’s more is that you aren’t necessarily constrained to a single ad network when you buy online marketing banner impressions. You can simply choose your preferred vendor and then create an account with them. From there, you can upload your file of previously approved ads and then begin to look for matching slots. In most cases, you’ll find these along the right-hand side of a website. Simply click to open the slot, and then enter the bids for the ad you want to appear in that spot.

Bid management is much easier when you use a software tool. Things like Taboola Bid Manager make the process of buying ads significantly less stressful. Simply set a goal for how much you’re willing to spend on clicks, and then let the software do the rest.

More Engagement With The Audience

In most cases, when someone clicks on an ad or a banner and then proceeds to another site, the site owner and the ad server aren’t sure whether or not they’re interested in what the other site has to offer. In other words, the user isn’t always given the opportunity to “opt-in” to receive future communications from the site they visited.

With a sponsored post (which we’ll talk about next), the advertiser and the content curator have the opportunity to communicate with the audience via a mutually beneficial arrangement. In return for appearing in a piece of content on a third party site and getting paid to do so, you have the opportunity to engage with potential customers via a variety of channels including email, social media, and live chat.

The ROI Is Much More Accurate

Since you’re not paying per impression, you don’t have to worry about paying for fake clicks or untargeted traffic. The return on investment (ROI) for your ad campaign is much more accurate as well because you’re not relying on often inaccurate metrics like traffic or leads to determine your success.

You’re able to establish a clear connection with your audience and then measure the results of your efforts in a way that makes much more sense. In other words, you’re not guessing at how many people you might have reached online, but instead you’re able to prove to your audience that they were the intended target of your ad campaign.

Scaling Efforts Much More Efficiently

Another significant advantage of buying banner impressions is that it frees up your time to focus on other parts of your business. Rather than having to worry about finding the right audience, deciding what would appeal to them, and then devoting the time to build that audience, you can simply set the budget for your ad campaign and then continue to drive traffic to your site as long as you meet your targets.

As a business owner, sales rep, or manager, it’s your job to make sure you’re taking into consideration all the aspects of your company and then choosing a course of action that will result in the most favorable outcome. Sometimes that means taking a risk and trying something new even if you don’t have all the details yet. That’s how you make progress in this business. That’s how you build a better company.

Buying banner impressions provides you with a proven strategy to gain more customers that is already designed to scale as quickly as possible. It takes some of the stress out of the equation so that you can continue growing your business.