How to Market Your Hotel Online?

Hotels are a wonderful place to make memories. Whether you’re celebrating a special occasion or just want to get away for a weekend, a hotel can make it happen.

But, aside from the fact that hotels can be great places to hang out with friends and family, they can also be great places to make money. Despite the fact that the world is still on the road to recovery, traveling to a hotel can still be profitable.

With the right marketing strategy, your hotel can stand out from the rest and become a destination worth planning your trip to. In today’s digital world, hotel marketing is different than it has ever been before. If your hotel is looking for ways to stand out, why not try one of these five distinct strategies?

1. Create A Story Around Your Hotel

Stories are essential in all aspects of our lives. They help us make sense of the world around us and allow us to have a deeper connection with someone or something. In marketing, a story can help define your product and its value proposition. It can also connect to your audience on a personal level, making them feel as though they’ve been invited into your brand’s world and are a part of the decision-making process.

Take the Ampere Hotel in Barcelona. The property features an urban feel and a design reminiscent of the city’s Barceloneta Beach. In addition, the hotel’s amenities are a perfect example of Spanish urban planning with rooftop sun terraces, communal gardens, and water features. All of this combines to create a unique story around the hotel. The property’s website details the history of the site, its design, and how it fits with Barcelona’s unique urban culture. It also includes information about the hotel’s rooms, the restaurant, and the bar. Plus, the website provides additional content in the form of videos, articles, and podcast episodes that continue the story.

Creating a story around your hotel is a great way to attract potential guests and encourage them to learn more about your hotel. It can also serve as a guide to potential employees, deepening their trust in your brand and encouraging them to join your team.

2. Use Digital Media To Engage With Your Audience

Traditional marketing using print publications, radio ads, and billboards won’t cut it in today’s digital world. People are much more likely to learn about your brand or hotel through social media channels than they are to discover it by chance.

Take the Conrad Amsterdam. The property features a 19th-century merchant’s mansion, a grand piano in the lobby, and spacious guestrooms that feature high ceilings and ample space for both, sitting and standing. One of the hotel’s attractions is its Amazing Spoken English school which offers an immersive experience for language learners. The school encourages students to practice their English by facilitating group discussions with native speakers. In addition, the property’s website features articles, videos, and podcasts dedicated to promoting English learning and culture.

The key takeaway from this example is that your hotel can use digital media to engage with and inform its audience. In the digital world, everyone has a voice and a platform, allowing you to engage with your audience and create valuable content that will keep them coming back for more.

3. Build A Community

A keystone of any marketing plan is to gain as much support as possible, both within and outside of your hotel. Your hotel’s website is a great place to start, and it should serve as the hub of your community-building efforts. The more you can do to make the website user-friendly and informative, the more you can expect to gain from it. In addition to serving as a source of information, a hotel website can also host events, draw in potential guests, and strengthen alliances with key stakeholders.

Take the Renaissance Hotels & Resorts. The hotel’s website serves as a gateway to its community, providing both information and a space for community members to engage with one another. In addition to the hotel’s website, the property also has a Facebook page, a Twitter account, and a YouTube channel. These platforms provide a place for the hotel to engage with its audience and introduce them to additional services and products offered at the property.

Through all of these platforms, you can choose to engage with your audience on a personal level, sharing your thoughts and inviting them to join your discussion. Even if you don’t have the manpower to maintain social media pages on your own, you can still benefit from the engagement by simply joining the conversation.

4. Use Search Engine Optimization (SEO)

In today’s world, people are searching for destinations and hotels more than they ever have before. With over a trillion searches conducted per year on Google, the need for appropriate SEO is more important than ever.

The SEO landscape can vary from one industry to another, but the basic guidelines remain the same. First, you’ll want to establish yourself as an authoritative source for your chosen subject matter. Second, you’ll want to create content that is both informative and engaging. Finally, you’ll want to ensure that your content is both keyword- and content-rich. As you may imagine, all of this is quite a bit different than traditional SEO. But, with a little bit of planning and research, your hotel can benefit from the expertise of a professional digital marketer.

5. Experiment With Different Forms Of Marketing

The above examples all feature traditional forms of marketing. But, with the rise of influencer marketing and content marketing, marketers can now experiment with different tactics and gain the same benefits. For example, if you want to learn more about content marketing, you can look to the AccorHotels marketing department’s blog for tips on how to implement and measure a digital marketing strategy at your hotel.

Depending on your budget and the scale of your hotel, you can experiment with different platforms, tactics, and strategies to reach your target audience. And, as always, the key is to establish yourself as an authoritative source for your chosen topic so that when your target audience types in relevant keywords, your hotel name pops up.

This article will only cover the basics of online marketing for a luxury hotel. However, if you’re interested in expanding your knowledge of the topic, here are a few books that I think you’ll find helpful:

  • The Artistry Of Web Design
  • SEMrush Blogger Handbook: How to Promote Your Blog and grow your audience using SEMrush
  • The Artistry Of Web Design: The Complete Guide to Building a Professional Web Design & Development Studio
  • Marketing & Advertising for Hospitality & Tourism: Integrated Marketing Techniques for Hotels, Resorts, and Spas