The digital world is evolving, and digital marketing is becoming more important for businesses of all sizes. In the last year alone, digital marketing has grown 17% year-over-year, according to HubSpot. This is great news for businesses that want to stand out from the crowd and make a unique impact online.
If you’re a business owner or a marketer in Honolulu, you might be thinking about how to utilize digital marketing to grow your business. The following will tell you about several online marketing strategies that you can implement to attract customers to your business.
Create compelling content.
If you’ve ever read an IGN review, you’ll know that they rate video games on a scale of 1 to 5, with 1 being extremely low and 5 being extremely high. The average video game receives a rating of 3.5, which means that it’s somewhat popular but lacks in compelling content. You’ve probably experienced this same phenomenon with movies as well. The same goes for podcasts – if you’ve ever spent time listening to a podcast, you’ll know that the content is usually pretty mediocre. In other words, it lacks that “wow factor.”
What makes content compelling is the combination of a clearly defined value proposition and the use of high-quality photography, preferably in landscape orientation. Moreover, you need a minimum viable product (MVP) to start with, so that you can test different content ideas before investing too much in one.
Curate appealing imagery.
As a business, you’ll most likely have a logo and a website for customers to connect with you. However, if you really want to stand out, you need to consider using other channels to promote your business. One way is through marketing graphics, such as infographics, email marketing art, and social media banners and headers. These graphics can be used to represent your brand and attract potential customers to your website. Additionally, you can use tools like Canva to easily create appealing imagery for your next marketing project.
Build an audience.
To gain credibility with potential customers, you need to establish yourself as a thought leader in your industry. One way to do this is to establish yourself as an expert in your field through thought leadership. You can gain valuable experience presenting at conferences, writing for publications, and establishing yourself as an expert in your industry through social media. Doing these things will not only help you become more authoritative in your industry, but it will also lend credibility to your brand. Moreover, having a highly engaged audience that trusts your brand will help drive conversions and sales.
Establish a clear value proposition.
As a business owner or marketer, you’ll most likely have a fairly good idea of what your product is – in other words, what you offer. But, aside from being able to articulate what you offer, you need to be able to prove that you are, in fact, an expert in your field. To establish yourself as an expert, you can go through different channels, such as speaking at a conference or publishing an article in a reputable publication. Additionally, you can incorporate citations in your article that will link back to your website to prove your expertise. Having a clear value proposition and showing that you’re an expert in your industry will give you a distinct advantage over your competitors.
Together, these tips will help you get started with your online marketing efforts. Don’t be afraid to try new things, and don’t be afraid to adapt as you gain experience. With a little bit of effort, you can put yourself in a unique position to reach your full potential as an entrepreneur in Oahu.