In today’s ever-evolving world, the lines between marketing and sales have blurred. But no matter what industry you’re in, you can bet marketing and sales are still separate entities; they just work in conjunction now more than ever before. The old adage, “The best form of marketing is selling,” still largely holds true. In fact, according to HubSpot Blogs research, 68% of respondents would rather increase sales than decrease marketing expenses, and 57% would rather increase marketing than decrease sales expenses.
The best marketing teams find the sweet spot between increasing sales and brand awareness. That way, you’re not only engaging with potential customers but also bringing in the revenue you need to fund continued growth.
So how can you drive traffic to your site, social media accounts, and email list while simultaneously increasing conversion and sales? You can start by looking at how other businesses in your industry operate and then figuring out how you can apply those best practices to your company.
Understand The Customer Journey
Marketing is no longer just about attracting potential customers. It’s about understanding each stage of a customer’s journey and engaging with them at each point. The more you can do this, the stronger your marketing initiatives will be in driving sales.
Take the auto industry for example. While the latest models may be headlining the showroom floors, it’s the established automakers that usually reap the commercial rewards. That’s because it takes time for a new model to catch on with consumers. When consumers buy a car, they don’t just want a new model, they want exactly what’s on their digital wishlists—all of it. So the automakers that prioritize research and development, invest in digital marketing campaigns, and offer commercial incentives to boost sales (e.g., tax breaks, cash rewards, etc.) will reap the benefits in the future.
Create Multiple Channels
When a customer researches your product or service to find out more information or to make a purchase, they’ll often visit multiple channels to do so. You can use this fact to your advantage. Rather than closing all your marketing campaigns when someone visits your website, continue to engage with them on social media and in emails to retain their interest and drive them to take further action—like making a purchase.
In addition to driving sales, marketing is also responsible for driving brand awareness. So rather than focusing your efforts on one or two platforms, use tools like HubSpot to engage with consumers across social media, email, and your website.
Invest In Digital Marketing
If you want to succeed in today’s ever-evolving world, you need to evolve with it. That means using digital marketing techniques to attract, engage, and retain customers. If you want to succeed in marketing, you need to start looking at digital marketing as a whole—not just social media or email marketing.
While social media and email marketing are still vital in marketing today, you also need to know how to use other digital marketing techniques to further your efforts. That’s because traditional methods (e.g., TV advertising, radio spots, etc.) are still used by businesses worldwide. But what distinguishes successful businesses from those who are still struggling is how they engage with customers through digital marketing. What you need to focus on is using data to determine the best ways to engage with your customers. To get started, simply ask yourself these questions:
- How can I make my customer experience better?
- What can I do to retain my customers?
- How can I increase sales to my website?
- What platforms do my customers use most often?
- Where can I find my customers?
- How can I improve my conversion rate?
If you’re looking for a one-stop-shop for all your marketing needs, you can’t go wrong with HubSpot. Not only does it provide you with all the tools you need to succeed in marketing, but it also takes the drudgery out of the process. Don’t worry, you don’t have to be a tech-savvy person to use HubSpot. The easy-to-use interface and various guides make it accessible to anyone. If you’re looking to take your marketing strategy to the next level and want to become more efficient, contact us today.