In 2018, the internet proved to be a powerful weapon in the war against poverty.
According to a United Nations report, 88% of the world’s wealthiest countries have now adopted or implemented some form of basic income or wealth distribution scheme, with the share of the poor falling by 11% in the last decade.
While these measures seem to have reduced poverty at the societal level, the way we consume media has changed and so has the way we distribute wealth.
One specific area where this shift can be seen is in how digital marketers and content creators make money. From freelance writing to product reviewing to graphic design and web development, the ways in which we can be productive and earn a living online has changed.
This has led to an increase in the number of people turning to the internet to find work. So if you’re looking to make money online or just want to increase your digital marketing knowledge, read on.
The Growth Of OnlineMarketingJobs
According to a report from Payscale, an online marketing job can be financially rewarding, with the average global salary standing at around Rs 75,000 per month.
With the continued growth of companies like Upwork and freelancing platforms like Fiverr and Freelancer.com, more and more people are turning to the internet to find work. In fact, job-seeking via social media platforms increased by 41% in 2018.
The most in-demand roles include customer support, social media management, content creation and journalism.
While many of these roles were once only available in a corporate setting, due to the increasing demand for remote workers, opportunities now exist for individuals to perform these tasks from home. In fact, one of the biggest advantages of working remotely is the ability to control your daily schedule. When you have regular working hours, you usually have to accept whatever opportunities come your way, but as a remote worker, you can set your own schedule and work as you please.
Top Opportunities To Make Money Online
While remote working may hold its perks, the main way people are making money online is through one-off jobs and micro-jobs.
These are small-scale opportunities that are either paid or unpaid and can take many forms, from carrying out online surveys to transcribing audio to data entry.
Earning money in this way, however, comes with its own set of challenges. For example, many of these opportunities are available online, which means that you will need a computer or smartphone to complete the task.
Additionally, as a beginner, you will not have any experience to fall back on, so make sure that you are aware of what to expect. Just keeping your fingers crossed that things turn out well is not a good enough reason to try out a new income source, especially when you can use your existing skills to easily find a more reliable income.
How To Choose A Profitable Niche
In our opinion, one of the most important things you can do for yourself when looking for work online is to find a profitable niche.
The more you can establish yourself as an expert in, the more likely you are to be able to find work. With so much competition, however, it is important to stand out from the crowd. To achieve this, you need to define your niche not only in terms of the platforms you will utilize, but also the topics you will cover.
When establishing yourself as an expert in your chosen field, you should have no problem finding opportunities. The more you can establish yourself as an expert in, the more you are likely to be able to find work.
Work-From-Home Vs Work-On-Location
Although remote working may offer many advantages, it doesn’t come without its challenges. One of the biggest differences between a job from home and one in the office is that the latter usually offers additional income opportunities and better working conditions.
If you are solely reliant on the income from your online marketing job to support your livelihood, then it’s vital that you choose a niche and build up an audience. Once you have established yourself as an expert in your area of expertise, you can look for gigs that fit around your schedule or avail yourself of online learning opportunities to further establish your expertise.
On the other hand, if you’re looking to make money online, it is imperative that you consider your location and the available work opportunities in your area.
Whether you choose to work remotely or from an office, make sure that you explore all the available income opportunities in your chosen field. This way, you will be sure to find work that fits around your existing commitments.
Top Skills You Should Have To Get The Job
If you are looking to make money online, then it’s important that you develop the right skillset.
With so much competition, it’s easy for potential employers to decide that they don’t need to bother looking at your resume, because they assume you don’t have any skills. To stand out from the crowd, you need to indicate to potential employers that you are proficient in several platforms.
If you are new to this, you should try and build up your portfolio as quickly as possible. Make sure that you complete any required courses or take advantage of all available online learning platforms. Additionally, it is a good idea to volunteer for relevant organizations that can list your expertise on your resume. Doing this can also help establish your expertise in your field.
Once you have established yourself as an expert in your chosen field, go through online job boards and social media channels like LinkedIn to see if there are any relevant jobs available. Search for the phrases ‘home online marketing jobs’ or ‘online marketing jobs’ to see what is available. Just keep in mind that the competition is going to be fierce, so be sure to have a business plan in place and be prepared to put in the work.